Kendra Todd
Encyclopedia
Kendra Todd is a real estate agent in Seattle, Washington
. In 2005, she was the winner of season 3 of NBC's The Apprentice. She was the first female candidate, and the youngest, to be hired on the U.S. Apprentice.
, now living in Seattle, Washington
. Prior to becoming a candidate for the third season of The Apprentice, she was a successful real estate
broker from Boynton Beach, Florida
. At the time the show was recorded and produced, she was 26 years old.
She received bachelor's degree
in linguistics
from the University of Florida
. Prior to her career as a real estate broker, Todd launched a magazine called Capture Life Magazine featuring southern Florida lifestyle, which won the Florida Magazine Association Award for design.
It was believed that Todd's teammate Tana Goertz
abused her exemption during the Pontiac Solstice
Task. While Craig and Tana abandoned Todd during the task, she nonetheless managed to pull off an advertisement that pleased not only Pontiac
, but also Donald Trump. However, it was revealed later in the finale (by Kendra's own admission) that the shape of the booklet was originally conceived by Tana, for which she was not given credit when the show was aired.
Trump hired Todd after learning that Tana had been disrespectful to her subordinates and that Todd's teamwork and foresight qualities had been liked by many people.
, rather than oversee the production of the next Miss Universe
Pageant. Her choice was based on how close it was to her family but also how well it matched her real estate background. She was also a recap writer on NBC.com for the earlier episodes of The Apprentice: Martha Stewart
. Todd has coauthored a book (with Charles Andrews), Risk and Grow Rich. She also appeared in an infomercial for Billy Blanks
' new Tae-Bo exercise program, "Billy's Bootcamp
: Elite".
Todd is a judge for the Real Estate Apprentice Foundation, a grant program helping 5,000 newly licensed real estate agents every year to succeed in real estate. Todd was the host of My House Is Worth What? from 2006-2009 on HGTV
. The show ended production and no new episodes are planned, according to the producers, Pie Town Productions. Todd is an occasional Fox News real estate contributor.
On March 25, 2009, Todd joined Keller Williams Realty
, according to a Keller Williams press release. On June 25, 2009, Kendra Todd was named spokesperson for identity theft prevention services company Guard Dog, Inc.
In 2009, Todd was sued for fraud and breach of fiduciary duty in Florida. The damages, if any, were being mediated as of early 2010.
Todd has made no secret of her Christian background and her strong biblical beliefs. She appeared on The 700 Club
with Pat Robertson
and discussed the real estate market. According to that show's biography of her, Todd says “I’m a strong Christian, and I’m getting ready to launch a Christian biblical-based approach to making and saving money, tithing and giving,” she says. “I am getting ready to do what I am passionate about. I want to empower people to create a real positive relationship with and perspective on money, and realize it’s all God.” Since then, she has launched a blog site for Kingdom Entrepreneurs, entitled Grow Rich God's Way
In September 2010, Fox News analyzed the performance of Kendra Todd and other Apprentice winners, and wrote that "When you look at the roster of former 'Apprentice' winners, it appears The Donald is better at choosing future reality show hosts and camera chasers than he is at finding people who can actually run companies", and that "Most turned out to be chumps".
In the Fall 2007 issue of USAA Magazine, an article titled "Real (Estate) page turners" quotes Todd:
"Ms. Todd disagrees with those who say there has been a bust for real estate. 'What's dropped in some areas is market expectations more than market values,' she argues."
Kendra wrote in her book (page 214):
"In my experience, some markets (Las Vegas, Phoenix, and South Florida) are bubble-proof; they might slow down but they won't slide. They're simply too desirable and demand is too high."
Four years after she made those predictions, Las Vegas was down 56%, Phoenix down 51%, and Miami down 47%, all much greater declines than nationally which was down only 28%.
These quotes were made after the housing bubble had popped. Her investors lost millions of dollars, while Kendra earned large fees and commissions.
In her book (chapter 9, "A formula for making your first million", page 211), Kendra wrote "If you follow the system Charles and I have laid out, you should be well on your way to making your first million within as little as two years." All five of the properties listed in that chapter are now in foreclosure or have been foreclosed.
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
. In 2005, she was the winner of season 3 of NBC's The Apprentice. She was the first female candidate, and the youngest, to be hired on the U.S. Apprentice.
Overview
Todd is a native of Virginia Beach, VirginiaVirginia Beach, Virginia
Virginia Beach is an independent city located in the Hampton Roads metropolitan area of Virginia, on the Atlantic Ocean at the mouth of the Chesapeake Bay...
, now living in Seattle, Washington
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
. Prior to becoming a candidate for the third season of The Apprentice, she was a successful real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
broker from Boynton Beach, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
. At the time the show was recorded and produced, she was 26 years old.
She received bachelor's degree
Bachelor's degree
A bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...
in linguistics
Linguistics
Linguistics is the scientific study of human language. Linguistics can be broadly broken into three categories or subfields of study: language form, language meaning, and language in context....
from the University of Florida
University of Florida
The University of Florida is an American public land-grant, sea-grant, and space-grant research university located on a campus in Gainesville, Florida. The university traces its historical origins to 1853, and has operated continuously on its present Gainesville campus since September 1906...
. Prior to her career as a real estate broker, Todd launched a magazine called Capture Life Magazine featuring southern Florida lifestyle, which won the Florida Magazine Association Award for design.
Performance on The Apprentice
Although Todd was one of the last candidates to become a project manager, she gave a very solid performance in this field, ending the show with a record of 3-0. She used focus groups to effectively pinpoint what potential customers would respond to, and also gave everyone credit where credit was due.It was believed that Todd's teammate Tana Goertz
Tana Goertz
Tana Goertz was one of the candidates for the title of Donald Trump's The Apprentice in the television show's third season. Goertz was 37 when the season was recorded/produced. She ended as the runner-up in the season finale....
abused her exemption during the Pontiac Solstice
Pontiac Solstice
The Pontiac Solstice is a small sports car from the Pontiac division of General Motors. Introduced at the 2004 North American International Auto Show, the Solstice roadster began production in Wilmington, Delaware, starting in mid-2005 for the 2006 model year. The exterior styling of the...
Task. While Craig and Tana abandoned Todd during the task, she nonetheless managed to pull off an advertisement that pleased not only Pontiac
Pontiac
Pontiac was an automobile brand that was established in 1926 as a companion make for General Motors' Oakland. Quickly overtaking its parent in popularity, it supplanted the Oakland brand entirely by 1933 and, for most of its life, became a companion make for Chevrolet. Pontiac was sold in the...
, but also Donald Trump. However, it was revealed later in the finale (by Kendra's own admission) that the shape of the booklet was originally conceived by Tana, for which she was not given credit when the show was aired.
Trump hired Todd after learning that Tana had been disrespectful to her subordinates and that Todd's teamwork and foresight qualities had been liked by many people.
Life after The Apprentice
Todd chose to oversee the progress at Palm Beach Mansion at Palm Beach, FloridaPalm Beach, Florida
The Town of Palm Beach is an incorporated town in Palm Beach County, Florida, United States. The Intracoastal Waterway separates it from the neighboring cities of West Palm Beach and Lake Worth...
, rather than oversee the production of the next Miss Universe
Miss Universe
Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization. The pageant is the most publicized beauty contest in the world with 600 million viewers....
Pageant. Her choice was based on how close it was to her family but also how well it matched her real estate background. She was also a recap writer on NBC.com for the earlier episodes of The Apprentice: Martha Stewart
The Apprentice: Martha Stewart
The Apprentice: Martha Stewart is a spin-off from the American reality television series The Apprentice that ran in the fall of 2005. Broadcast on NBC, the show featured business tycoon Martha Stewart. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining,...
. Todd has coauthored a book (with Charles Andrews), Risk and Grow Rich. She also appeared in an infomercial for Billy Blanks
Billy Blanks
Billy Wayne Blanks is an American fitness guru, martial artist, actor, and the inventor of the Tae Bo exercise program.-Career:Blanks began his study of the martial arts at the age of eleven and practices Karate and Taekwondo...
' new Tae-Bo exercise program, "Billy's Bootcamp
Billy's Bootcamp
Billy's Bootcamp is an exercise program developed by Billy Blanks. It created a pop culture phenomenon in Japan in 2007, much like Tae Bo did in the U.S. earlier, selling more than 200,000 copies in May of the same year alone....
: Elite".
Todd is a judge for the Real Estate Apprentice Foundation, a grant program helping 5,000 newly licensed real estate agents every year to succeed in real estate. Todd was the host of My House Is Worth What? from 2006-2009 on HGTV
HGTV
HGTV , is a cable-television network operating in the United States and Canada, broadcasting a variety of home and garden improvement, maintenance, renovation, craft and remodeling shows...
. The show ended production and no new episodes are planned, according to the producers, Pie Town Productions. Todd is an occasional Fox News real estate contributor.
On March 25, 2009, Todd joined Keller Williams Realty
Keller Williams Realty
Keller Williams Realty is a real estate franchise organization in the United States and Canada. It has its headquarters in Austin, Texas. It was founded in 1983 by Gary Keller and Joe Williams....
, according to a Keller Williams press release. On June 25, 2009, Kendra Todd was named spokesperson for identity theft prevention services company Guard Dog, Inc.
In 2009, Todd was sued for fraud and breach of fiduciary duty in Florida. The damages, if any, were being mediated as of early 2010.
Todd has made no secret of her Christian background and her strong biblical beliefs. She appeared on The 700 Club
The 700 Club
The 700 Club is the flagship news talk show of the Christian Broadcasting Network, airing in syndication throughout the United States and Canada. In production since 1966, it is currently hosted by Pat Robertson, Terry Meeuwsen, Kristi Watts, and Gordon P. Robertson, two of whom will host on any...
with Pat Robertson
Pat Robertson
Marion Gordon "Pat" Robertson is a media mogul, television evangelist, ex-Baptist minister and businessman who is politically aligned with the Christian Right in the United States....
and discussed the real estate market. According to that show's biography of her, Todd says “I’m a strong Christian, and I’m getting ready to launch a Christian biblical-based approach to making and saving money, tithing and giving,” she says. “I am getting ready to do what I am passionate about. I want to empower people to create a real positive relationship with and perspective on money, and realize it’s all God.” Since then, she has launched a blog site for Kingdom Entrepreneurs, entitled Grow Rich God's Way
In September 2010, Fox News analyzed the performance of Kendra Todd and other Apprentice winners, and wrote that "When you look at the roster of former 'Apprentice' winners, it appears The Donald is better at choosing future reality show hosts and camera chasers than he is at finding people who can actually run companies", and that "Most turned out to be chumps".
Housing Bubble
In September 2006, Todd wrote in a Yahoo Real Estate article, "You can't go anywhere without hearing people talk about 'the real estate bubble.' Such talk drives me to distraction, and I'll tell you why. It's because there is no real estate bubble. Bubbles are for bathtubs."In the Fall 2007 issue of USAA Magazine, an article titled "Real (Estate) page turners" quotes Todd:
"Ms. Todd disagrees with those who say there has been a bust for real estate. 'What's dropped in some areas is market expectations more than market values,' she argues."
Kendra wrote in her book (page 214):
"In my experience, some markets (Las Vegas, Phoenix, and South Florida) are bubble-proof; they might slow down but they won't slide. They're simply too desirable and demand is too high."
Four years after she made those predictions, Las Vegas was down 56%, Phoenix down 51%, and Miami down 47%, all much greater declines than nationally which was down only 28%.
These quotes were made after the housing bubble had popped. Her investors lost millions of dollars, while Kendra earned large fees and commissions.
In her book (chapter 9, "A formula for making your first million", page 211), Kendra wrote "If you follow the system Charles and I have laid out, you should be well on your way to making your first million within as little as two years." All five of the properties listed in that chapter are now in foreclosure or have been foreclosed.
See also
- The Season 3 of NBC's Apprentice
- Season 3 Candidates
External links
- Kendra's Bio at the official Apprentice Website
- The Apprentice - Where Are They Now?
- Housing Bubble Hall of Shame® Articles about Kendra Todd