Jovem Guarda
Encyclopedia
Jovem Guarda was primarily a Brazil
ian musical television show first aired by Rede Record
in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American
rock n' roll
of the late 1950s and British Invasion
bands of the 1960s, though the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers. They were Roberto Carlos
, Erasmo Carlos
and Wanderléa
, with other bands and musicians appearing on the show as guests.
The style became popularly known as "iê-iê-iê", a term that, like French yé-yé
, is most likely based on the freqüent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah"). Iê-iê-iê was often considered a lesser genre, inferior to the more sophisticated bossa nova
and MPB
music of the period. Jovem Guarda also became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period, thus reinforcing the idea of its lack of artistic integrity. However, by the late sixties and early seventies, singers Erasmo Carlos
and Roberto Carlos
had shown a more mature side to their work and, later, even MPB singers, as Nara Leão
, Maria Bethânia
, Gal Costa
and Elis Regina
, would add their material to their repertoires. For a long time, the program was the leader of the audience "youth Sunday afternoons," as the song of Sunday Afternoons Young, Roberto Carlos. But from the end of 1967, the audience began to fall, probably by overexposing the artists, who attended all the programs to earn a higher salary. The spread of the rock led to the artists who performed in the program were depreciated on charges of sold and Americanized by a section of the public preferred the songs of the festivals and then Tropicalia.Thanks to "Young Guard," Brazilian rock began to be recognized throughout South America appeared most avant-garde artists as well, and impressed by the music of youth in the program, as Raul Seixas to his songs with religious themes, mystical and strange and Rita Lee songs that mocked the Brazilian music scene old and new (Burglary a PARTY) and the strange appearance of the rock by the sight of a middle class mother (This so-called rock and roll).
The style of the songs were romantic and despreucupados of politics, which led many intellectuals to mock and be against the program that never spoke out against the dictatorship. The most famous episodes was when the release of the album Roberto Carlos "The inimitable" artists and intellectuals began to call the singer of "The Brazilian-Americanized and alienated."
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian musical television show first aired by Rede Record
Rede Record
Rede Record de Televisão is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is Brazil's second largest...
in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
rock n' roll
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
of the late 1950s and British Invasion
British Invasion
The British Invasion is a term used to describe the large number of rock and roll, beat, rock, and pop performers from the United Kingdom who became popular in the United States during the time period from 1964 through 1966.- Background :...
bands of the 1960s, though the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers. They were Roberto Carlos
Roberto Carlos (singer)
Roberto Carlos Braga is a Grammy Award-winning Brazilian singer and composer, who has achieved a great deal of success and recognition in his 50 year career, also known as King of Latin Music....
, Erasmo Carlos
Erasmo Carlos
Erasmo Carlos, born Erasmo Esteves on June 5, 1941, in the Tijuca area of Rio de Janeiro, is a Brazilian singer and songwriter, most closely associated with his friend and longtime collaborator Roberto Carlos...
and Wanderléa
Wanderléa
Wanderléa Charlup Boere Salim is a Brazilian singer, and former co-host of the historic TV show Jovem Guarda alongside Roberto Carlos and Erasmo Carlos. The show aired on TV Record between 1965 and 1969...
, with other bands and musicians appearing on the show as guests.
The style became popularly known as "iê-iê-iê", a term that, like French yé-yé
Yé-yé
Yé-yé was a style of pop music that emerged from France, Québec and Spain in the early 1960s. The term "yé-yé" derived from "yeah! yeah!" The style expanded worldwide, due to the success of figures such as the French singer-songwriter Serge Gainsbourg....
, is most likely based on the freqüent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah"). Iê-iê-iê was often considered a lesser genre, inferior to the more sophisticated bossa nova
Bossa nova
Bossa nova is a style of Brazilian music. Bossa nova acquired a large following in the 1960s, initially consisting of young musicians and college students...
and MPB
Música Popular Brasileira
Música Popular Brasileira or MPB designates a trend in post-Bossa Nova urban popular music. It is not a discrete genre but rather a constellation that combines original songwriting and updated versions of traditional Brazilian urban music styles like samba and samba-canção with contemporary...
music of the period. Jovem Guarda also became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period, thus reinforcing the idea of its lack of artistic integrity. However, by the late sixties and early seventies, singers Erasmo Carlos
Erasmo Carlos
Erasmo Carlos, born Erasmo Esteves on June 5, 1941, in the Tijuca area of Rio de Janeiro, is a Brazilian singer and songwriter, most closely associated with his friend and longtime collaborator Roberto Carlos...
and Roberto Carlos
Roberto Carlos (singer)
Roberto Carlos Braga is a Grammy Award-winning Brazilian singer and composer, who has achieved a great deal of success and recognition in his 50 year career, also known as King of Latin Music....
had shown a more mature side to their work and, later, even MPB singers, as Nara Leão
Nara Leão
Nara Lofego Leão was a Brazilian bossa nova and MPB singer and occasional actress. Her husband was Carlos Diegues, director and writer of Bye Bye Brasil....
, Maria Bethânia
Maria Bethânia
Maria Bethânia Vianna Telles Veloso , better known as Maria Bethânia , is a singer and sister of Caetano Veloso. She started her career in Rio de Janeiro in 1964 with the show "Opinião"...
, Gal Costa
Gal Costa
Gal Costa is a Brazilian singer of popular music.-Early life:...
and Elis Regina
Elis Regina
Elis Regina Carvalho Costa, known simply as Elis Regina was an important singer of Brazilian popular music. She became nationally renowned in 1965, after singing Arrastão in the first edition of TV Excelsior festival song contest, and soon joined O Fino da Bossa, a television program on TV Record...
, would add their material to their repertoires. For a long time, the program was the leader of the audience "youth Sunday afternoons," as the song of Sunday Afternoons Young, Roberto Carlos. But from the end of 1967, the audience began to fall, probably by overexposing the artists, who attended all the programs to earn a higher salary. The spread of the rock led to the artists who performed in the program were depreciated on charges of sold and Americanized by a section of the public preferred the songs of the festivals and then Tropicalia.Thanks to "Young Guard," Brazilian rock began to be recognized throughout South America appeared most avant-garde artists as well, and impressed by the music of youth in the program, as Raul Seixas to his songs with religious themes, mystical and strange and Rita Lee songs that mocked the Brazilian music scene old and new (Burglary a PARTY) and the strange appearance of the rock by the sight of a middle class mother (This so-called rock and roll).
The style of the songs were romantic and despreucupados of politics, which led many intellectuals to mock and be against the program that never spoke out against the dictatorship. The most famous episodes was when the release of the album Roberto Carlos "The inimitable" artists and intellectuals began to call the singer of "The Brazilian-Americanized and alienated."
Artists
- Roberto CarlosRoberto Carlos (singer)Roberto Carlos Braga is a Grammy Award-winning Brazilian singer and composer, who has achieved a great deal of success and recognition in his 50 year career, also known as King of Latin Music....
- Erasmo CarlosErasmo CarlosErasmo Carlos, born Erasmo Esteves on June 5, 1941, in the Tijuca area of Rio de Janeiro, is a Brazilian singer and songwriter, most closely associated with his friend and longtime collaborator Roberto Carlos...
- WanderléaWanderléaWanderléa Charlup Boere Salim is a Brazilian singer, and former co-host of the historic TV show Jovem Guarda alongside Roberto Carlos and Erasmo Carlos. The show aired on TV Record between 1965 and 1969...
- Jerry Adriani
- Eduardo AraújoEduardo AraújoEduardo Araújo is a Brazilian rock singer. Once part of the Jovem Guarda movement, he is now linked to the country music music scene. He is famous for his Jovem Guarda hit "O Bom".- Albums :...
- Silvinha
- The Pops
- Renato e seus Blue CapsRenato e Seus Blue CapsRenato e Seus Blue Caps is a Brazilian rock band formed in the city of Rio de Janeiro in the late 1950s...
- Os Incríveis
- Ed WilsonEd Wilson (singer)Ed Wilson was a Brazilian rock singer-songwriter and fouder of the musical group Renato e Seus Blue Caps. Once part of the Jovem Guarda movement, he was later linked to the Gospel music scene....
- Ronnie VonRonnie VonRonaldo Lindenberg von Schilgem Cintra Nogueira , known by his artistic name Ronnie Von, is a Brazilian singer and television show host. He became known in the sixties associated with the Jovem Guarda...
- Golden BoysGolden BoysGolden Boys is a Brazilian rock band formed in 1958. They are composed of brothers Roberto, Ronaldo, and Renato Correia José Maria and a cousin, Valdir Anunciação. Their first hit was "Meu Romance com Laura", followed in the next decades by "Michelle", "Se Eu Fosse Você", "Andança", "Mágoa",...
- Celly Campello - pre-Jovem Guarda
- The FeversThe FeversThe Fevers is a Brazilian rock band formed in the city of Rio de Janeiro in 1964. They were formerly known as The Fenders when they were formed. The original line up was: Almir Ferreira Bezerra , Liebert Ferreira Pinto , Lécio do Nascimento , Pedrinho , Cleudir Teles Borges , and Jimmy Cruise...
- LenoLenoLeno is the surname of Jay Leno, comedian and talk show host.Leno may also refer to:* Leno, Italy* Leno * Leno, a stock character in theatre of ancient Rome who is a slave dealer or pimpPeople with the surname Leno...
- Rossini Pinto
- VanusaVanusaVanusa is a Brazilian singer, linked to the Jovem Guarda movement. She has released many solo albums, most of them self-titled.She gained national attention in March 2009, when she sang the Brazilian National Anthem at the Legislative Assembly of São Paulo...
External links
- Jovem Guarda (New School) - Brazilian Pop Music is born - AllBrazilianMusic.com (English)
- JovemGuarda.com.br - interviews, news articles, discographies(Portuguese)
- Jovem-Guarda.com - photos, records (Portuguese)
- Jovem Guarda - CliqueMusic (Portuguese)
- Jovem Guarda - Dictionary Cravo Albin of Brazilian Popular Music (Portuguese)