Jaz (beer)
Encyclopedia
Jaz Beer is a pilsner-type beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

, the first and only brand brewed in Malaysia. It is produced using imported malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

 hops
Hops
Hops are the female flower clusters , of a hop species, Humulus lupulus. They are used primarily as a flavoring and stability agent in beer, to which they impart a bitter, tangy flavor, though hops are also used for various purposes in other beverages and herbal medicine...

 and German cultivated yeast.
Due to Malaysian licensing laws, the product sale is limited to Non-Muslims at Refreshment Outlets, such as Coffee Shop
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...

s, Restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

s and Food Court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...

s; or Night Entertainment Outlets, as Pub
Public house
A public house, informally known as a pub, is a drinking establishment fundamental to the culture of Britain, Ireland, Australia and New Zealand. There are approximately 53,500 public houses in the United Kingdom. This number has been declining every year, so that nearly half of the smaller...

s, Karaoke, Clubs
Nightclub
A nightclub is an entertainment venue which usually operates late into the night...

, Beer Garden
Beer garden
Beer garden is an open-air area where beer, other drinks and local food are served. The concept originates from and is most common in Southern Germany...

s and Late-Opening Restaurants.

Unlike many developed countries, in Malaysia the majority of alcohol consumption occurs on premises. The 60% of the population that is Malay and Muslim
Muslim
A Muslim, also spelled Moslem, is an adherent of Islam, a monotheistic, Abrahamic religion based on the Quran, which Muslims consider the verbatim word of God as revealed to prophet Muhammad. "Muslim" is the Arabic term for "submitter" .Muslims believe that God is one and incomparable...

 is reputed not to drink, as opposed to the Indian
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 and Chinese
Chinese people
The term Chinese people may refer to any of the following:*People with Han Chinese ethnicity ....

 minorities. The latter has been continuosly targeted by Jaz advertising, with much of their marketing material published in Chinese and the selection of Ethnic Chinese celebrities, as Gillian Chung
Gillian Chung
Gillian Chung is a Hong Kong based singer and actress. She is a member of Cantopop group Twins, along with Charlene Choi.-Early life:...

.
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