Jack Tretton is the President

President

A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...

 and CEO of Sony Computer Entertainment of America (SCEA), a division of Sony Computer Entertainment

Sony Computer Entertainment

Sony Computer Entertainment, Inc. is a major video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony...

, which is a subsidiary of Sony Corporation. He is primarily responsible for the company's United States market.

Career

After graduation from Providence College

Providence College

Providence College is a private, coeducational, Catholic university located about two miles west of downtown Providence, Rhode Island, United States, the state's capital city. With a 2010–2011 enrollment of 3,850 undergraduate students and 735 graduate students, the College specializes in academic...

 with a science degree, New England-born Tretton became a territory manager for the Duracell

Duracell

Duracell is a brand of batteries manufactured by Procter & Gamble.Additionally, Duracell owns the Procell professional-use brand.-Products:Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V...

 battery company from 1983 through 1985. He served as vice president of sales at Activision

Activision

Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

 from 1986 to 1991, and as general manager of JVC

JVC

, usually referred to as JVC, is a Japanese international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927...

 Musical Industries’ game division from 1991 to 1995. While at JVC, he was awarded Sega’s CD Game of the Year Award two years in a row.

After joining the Sony Corporation in March 1995, Tretton was a member of the team that founded PlayStation

PlayStation

The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...

 in September of that year. He was involved in the development and publishing of the PlayStation, PlayStation 2

PlayStation 2

The PlayStation 2 is a sixth-generation video game console manufactured by Sony as part of the PlayStation series. Its development was announced in March 1999 and it was first released on March 4, 2000, in Japan...

, PlayStation 3

PlayStation 3

The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

 game consoles, PlayStation Portable

PlayStation Portable

The is a handheld game console manufactured and marketed by Sony Corporation Development of the console was announced during E3 2003, and it was unveiled on , 2004, at a Sony press conference before E3 2004...

, PlayStation Move, and the upcoming PlayStation Vita.

In November 2006, Tretton was promoted to president and chief executive officer for Sony Computer Entertainment America.

Tretton presented the Sony E3 conferences from 2007-2011.

In May 2010, Tretton appeared alongside Kevin Butler

Kevin Butler (character)

Kevin Butler is a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything and Long Live Play advertising campaigns for the PlayStation 3 in North America...

 in an Artist Spotlight video for ModNation Racers

ModNation Racers

ModNation Racers is a kart racing game developed by United Front Games for the PlayStation 3 and PlayStation Portable. User generated content will be a central aspect of the game, such that it uses the same "Play, Create, Share." adage as LittleBigPlanet to convey its basis in online user-generated...

.

Professional Reputation

Jack Tretton is known for making a number of controversial comments, which detractors claim are belittling and uninformed, including referring to the Wii

Wii

The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...

 as a "lollipop" and the Xbox 360

Xbox 360

The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

 an "unreliable cook." Most recently, in touting Sony's upcoming portable gaming device, the PlayStation Vita, Tretton noted that the competing Nintendo 3DS

Nintendo 3DS

The is a portable game console produced by Nintendo. The autostereoscopic device is able to project stereoscopic 3D effects without the use of 3D glasses or any additional accessories. The Nintendo 3DS features backward compatibility with Nintendo DS series software, including Nintendo DSi software...

 provides a "Game Boy experience", claiming adults would not want to be seen using one.

Personal

He was born in the New England

New England

New England is a region in the northeastern corner of the United States consisting of the six states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut...

 region of the United States of America. Tretton works with the Lucile Packard Children’s Hospital in Palo Alto, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 – which is affiliated with the Stanford University School of Medicine

Stanford University School of Medicine

Stanford University School of Medicine is a leading medical school located at Stanford University Medical Center in Stanford, California. Originally based in San Francisco, California as Cooper Medical College, it is the oldest continuously running medical school in the western United States...

. He works with the hospital’s administration to provide the children with PlayStations and games.