Invite Media
Encyclopedia
Invite Media is a display advertising
and exchange bidding company that was acquired by DoubleClick
, a subsidiary of Google Inc. on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.
Invite Media was purchased shortly after Google completed their acquisition of AdMob
on May 2, 2010. Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of Consumer Watchdog
puts it: "The ink is hardly dry on Google
's questionable AdMob
acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?". There was speculation about Google acquiring Invite Media almost as soon as the AdMob deal was completed successfully, as Invite Media offered "a three-year-old “demand side platform” designed to help buyers navigate high-volume display-advertising exchanges".
Invite Media was founded in April, 2007, and they are the creators of Bid Manager
, a "universal buying platform" for display media. Bid Manager
supports many different advertisement exchanges, including DoubleClick
, Yahoo, Google
, AdBrite
, Microsoft
, and Right Media
. Even though Yahoo directly competes with Google in many different areas, Yahoo has stated that they plan to continue working with demand-side platforms, including Invite Media. In an interview with AdExchanger, Google publicly stated that they would not give their own DoubleClick
Ad Exchange an unfair advantage, and their technology will remain unbiased and neutral, however, they plan on making it work seamlessly with their own DoubleClick
for Advertisers ad serving product. By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface.
Display advertising
Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...
and exchange bidding company that was acquired by DoubleClick
DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others...
, a subsidiary of Google Inc. on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.
Invite Media was purchased shortly after Google completed their acquisition of AdMob
AdMob
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010....
on May 2, 2010. Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of Consumer Watchdog
Consumer Watchdog
Consumer Watchdog is a division of Business & Enterprise Solutions Botswana Ltd, a privately owned company registered in Botswana and based in Gaborone....
puts it: "The ink is hardly dry on Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
's questionable AdMob
AdMob
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010....
acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?". There was speculation about Google acquiring Invite Media almost as soon as the AdMob deal was completed successfully, as Invite Media offered "a three-year-old “demand side platform” designed to help buyers navigate high-volume display-advertising exchanges".
Invite Media was founded in April, 2007, and they are the creators of Bid Manager
Bid manager
A Bid Manager is responsible for managing bids in response to Request for Proposals from customers. Bid Managers orchestrate the creation of the solution and proposal as ‘Bid Project Managers’ ensuring compliance with customer requirements and highlighting company value proposition.-Bid Managers...
, a "universal buying platform" for display media. Bid Manager
Bid manager
A Bid Manager is responsible for managing bids in response to Request for Proposals from customers. Bid Managers orchestrate the creation of the solution and proposal as ‘Bid Project Managers’ ensuring compliance with customer requirements and highlighting company value proposition.-Bid Managers...
supports many different advertisement exchanges, including DoubleClick
DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others...
, Yahoo, Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, AdBrite
AdBrite
AdBrite, Inc. is an online advertising network based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise.AdBrite serves advertisements on 112,009 sites, according to their published statistics , and is the 10th largest advertising network on the Internet, according to...
, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, and Right Media
Right Media
Right Media, Inc. is an online advertising company that operates the Right Media Exchange , a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs....
. Even though Yahoo directly competes with Google in many different areas, Yahoo has stated that they plan to continue working with demand-side platforms, including Invite Media. In an interview with AdExchanger, Google publicly stated that they would not give their own DoubleClick
DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others...
Ad Exchange an unfair advantage, and their technology will remain unbiased and neutral, however, they plan on making it work seamlessly with their own DoubleClick
DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others...
for Advertisers ad serving product. By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface.