AdMob is a mobile advertising

Mobile advertising

Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...

 company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 on mobile". It was incorporated in 2006 and is based in San Mateo

San Mateo, California

San Mateo is a city in San Mateo County, California, United States, in the San Francisco Bay Area. With a population of approximately 100,000 , it is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the east, Belmont to the south,...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. In November 2009 it was acquired by Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google, and have since introduced their own iAd

IAd

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications...

 advertising platform. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite

Flash Lite

Adobe Flash Lite is a lightweight version of Adobe Flash Player, a software application published by Adobe Systems. This version is intended for mobile phones and other portable electronic devices like Chumby and iRiver, and allows users of these devices to view multimedia content and applications...

, Windows Phone 7

Windows Phone 7

Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market...

 and all standard mobile web browsers.

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

Recognition

In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.

In 2010, AdMob received a Mobile Premier Award.

In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.