Right Media, Inc. is an online advertising

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...

 company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, publishers, and ad networks

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...

 to trade digital media. Technology providers develop services for the Exchange via APIs.

Since the Yahoo! acquisition, Remix Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo!

Yahoo!

Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 (also an investor) and Fox Interactive Media

Fox Interactive Media

News Corporation's Digital Media Group , also known as News Corp. Digital Media and formerly Fox Interactive Media, oversees the Internet business operations of media giant News Corporation, and was formed to oversee News Corporation's new media acquisitions, including IGN Entertainment, MySpace...

.

On 30 April 2007, Yahoo! announced the acquisition of Right Media.

External links

• Official website of Right Media, Inc.
• "Right Media's Big Ambitions" BusinessWeek
  BusinessWeek
  Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
  
   2007-03-06
• "The quest for the perfect online ad" Business 2.0 Magazine
  Business 2.0
  Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy"...
  
   2007-02-26
• "Yahoo! Leads Investment in Ad Auction Company Right Media" TechCrunch
  TechCrunch
  TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....
  
   2006-10-17
• "RMX Direct: alternative ad networks battle for your blog" TechCrunch
  TechCrunch
  TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....
  
   2006-08-12
• "Buying and Selling Ads Based on Performance" ClickZ, 2005-11-22
• "Click for Dollars", Fortune Magazine
  Fortune (magazine)
  Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
  
   2005-04-04
• "How I Did It: Mike Walrath, Founder, Right Media", Inc. Magazine 2005-04-04