InTru3D is a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through animation

Animation

Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

 technology developed by Intel Corporation

Intel Corporation

Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most...

 in partnership with DreamWorks Animation

DreamWorks Animation

DreamWorks Animation SKG, Inc. is an American animation studio based in Glendale, California that creates animated feature films, television program and online virtual worlds...

 in 2008. InTru3D enables animators to author films directly in 3D

3-D film

A 3-D film or S3D film is a motion picture that enhances the illusion of depth perception...

 for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D stereoscopic projection technology such as that provided by Real D Cinema

Real D Cinema

RealD Cinema is a digital stereoscopic projection technology made and sold by RealD Inc. It is currently the most widely used technology for watching 3-D films in theatres.-Technology:...

 and IMAX 3D which both require circularly polarized glasses

Polarized glasses

Polarized 3D glasses create the illusion of three-dimensional images by restricting the light that reaches each eye, an example of stereoscopy which exploits the polarization of light....

 to view the 3D films.

The InTru3D brand was announced at the Intel Developer Forum

Intel Developer Forum

Intel Developer Forum , is a gathering of technologists to discuss Intel products and products based around Intel products. The first IDF was in 1997...

 on August 20, 2008 during Renee James’ keynote. The first feature film produced by DreamWorks utilizing InTru3D was Monsters vs. Aliens

Monsters vs. Aliens

Monsters vs. Aliens is a 2009 American computer-animated 3-D science fiction film produced by DreamWorks Animation and distributed by Paramount Pictures...

, released March 27, 2009. DreamWorks Animation has also announced plans to release all of their future films in stereoscopic 3D utilizing InTru3D.

Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.

An InTru3D commercial was shown at the end of the second quarter of Super Bowl XLIII

Super Bowl XLIII

Super Bowl XLIII was an American football game pitting the American Football Conference champion Pittsburgh Steelers against the National Football Conference champion Arizona Cardinals to decide the National Football League champion for the 2008 season. The game was played on February 1, 2009,...

.which was using the ColorCode 3-D system to enable it to be viewed in 3D on TV in all households.

External links

• "Intel, Dreamworks Animation Form Strategic Alliance to Revolutionize 3-D Filmmaking Technology", Intel press release
• "Developing for the Future of Computing", INTC press release
• InTru3d category on Intel blog