Hisense
Encyclopedia
Hisense is a multinational electronics manufacturer based in China
. It is a state-owned enterprise with publicly traded
subsidiaries.
The Hisense Group comprises two publicly traded companies
, Hisense Electric Co Ltd, listed on the Shanghai stock exchange and Hisense Kelon Electrical Holdings Co Ltd
, which is listed on the Shenzhen and Hong Kong stock exchanges and a number of other subsidiaries.
Hisense has 13 manufacturing facilities in China (located in the provinces of: Guangdong
, Guizhou
, Huzhou
, Jiangsu
, Liaoning
, Linyi
, Shandong
, Sichuan
, Yangzhou
, Yingkou
, Xinjiang
, Zibo
and the municipality
of Beijing
) and several outside of China, namely in Hungary, South Africa, Egypt, Algeria and France.
Hisense retails products under several brand names. These include Combine, Kelon, and Ronshen, etc. Hisense is also an OEM
, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense.
The company has run wide-ranging sponsorship efforts one of which resulted in a Hisense-branded flag being flown atop Everest.
.
s from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Hitachi
, Lucent, Matsushita, NEC
, Sanyo
, Toshiba
, and Qualcomm
.
the on the Shanghai Stock Exchange
in April 1997.
s in the Chinese electronics market in the 1990s were a boon to Hisense, which acquired ten failing enterprises by 1998.
es, digital TV broadcasting equipment, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.
It also provides a variety of services, including property management, information technology services, product design, mold design, pattern making as well as mold processing and manufacturing.
air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers.
.
. A
more-or-less complete list can be found here. Another list, more definitive, can be found here.
Hisense-Hitachi Air-conditioning System Co Ltd:
Established in 2003 as a joint venture between Hitachi
and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the brand names “Hisense-Hitachi” and “Hitachi”. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense-Hitachi products are also sold in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.
Hisense Air Conditioning Co Ltd:
This subsidiary was setup in the Hisense Pingdu Home Appliance Industrial Park in Pingdu
, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo
.
Hisense Australia Pty Ltd:
Headquartered in Qingdao, China, Hisense's Australian subsidiary helps distribute Hisense products in this country.
Hisense (Beijing) Electric Co Ltd:
Formed from the assets of a failing joint venture between Whirlpool
and Beijing Snow Flake, Hisense was able to take over a modern refrigerator factory near Beijing that with the help of local government after Whirlpool had withdrawn from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.
Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd:
A joint venture
between Hisense Kelon and Whirlpool
formed in 2008 for the development and production of washing machines and refrigerators, Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise. The company operates a plant in Huzhou
, Zhejiang province
, which manufactures washing machines and large capacity refrigerators.
Hisense Export & Import Co Ltd:
Created in 1991, this subsidiary is tasked with establishing OEM
contracts with foreign companies.
Hisense Hungary Kft:
A failed subsidiary established in 2004 as a joint venture
with Flextronics
, it was located in Sarvar. Hisense Hungary Kft assembled TVs.
Initially, few of the products it manufactured were sold under the Hisense brand name, and production focus was on OEM
products, instead. As of 2009, the television plant has been shut down due to falling orders, and Hisense Hungary Kft operates with a staff of 13.
Hisense (Shandong) Information Technology Co Ltd:
Created in 2001 and located in Jinan
, Shangdong province, this subsidiary is responsible for infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.
Hisense Kelon Electrical Holdings Ltd:
Listed on two stock exchanges, Hisense Kelon is a large Hisense subsidiary.
Hisense Intelligent Commercial Equipment Co Ltd:
Founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers
and other specialized peripheral equipment for retailing, tax monitoring and finance. It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park.
Hisense Mobile Communications Technology Co Ltd:
Created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000. Holding a total of 233 patents, 64 inventions and 116 software copyrights, its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminal
s.
Hisense Optics Co Ltd:
Established in 1996, Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao
erased its debts and gave its assets to the Hisense Group who renamed it Hisense Optics. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls, degaussing coils and injection molded parts. It may also produce, or did produce, optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao.
Hisense Optoelectronics Technology Co Ltd:
Created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003 this subsidiary develops fiber optic products. Its R&D facilities are located in Chicago and Qingdao, and it has a production base in latter location. It is also responsible for marketing Ligent Photonics Inc products in Asia.
Hisense South Africa Development Enterprise Pty Ltd:
Hisense's first overseas subsidiary, this failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets.
Hisense USA Co:
A Georgia-based subsidiary responsible for some activities in the US, Hisense USA may distribute products to retailers or establish an R&D center. Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in Gwinnett
, Suwanee
, and unincorporated Gwinnett County, Georgia
.
Ligent Photonics Inc:
Established in 2002 as a joint venture
with Hisense, this subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its St Charles, Illinois
headquarters and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.
Qingdao Hisense Communications Co Ltd:
This subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with Qualcomm
and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao. One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's
biomimetic
screen technology, Mirasol
, which allows it to be easily read in direct sunlight.
Qingdao Hisense Network Technology Co Ltd:
Established in 2004, this subsidiary grew out of an internal Hisense department, the Information Technology Center and provides IT consultancy services.
Qingdao Hisense Property Management Co Ltd:
Hisense provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through this subsidiary.
Qingdao Hisense Real Estate Co Ltd:
Created in 1995, this subsidiary has more than 40 completed developments in Shandong province
, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.
Qingdao Hisense TransTech Co Ltd:
Founded in October 1998, this subsidiary manufactures and markets electronics for urban traffic, public transport and logistics. Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic stop sign
s. Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.
Unnamed Italian office:
As of 2005 an unnamed Italian office may manage own-brand (as opposed to OEM) sales with a primarily ethnic Chinese staff of near 20.
Wuhu Ecan Motors Co Ltd:
A joint venture
between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd, this company produces electric motors for the information industry and for use in office automation. It is located in the Wuhu National High-tech and Industry Development Zone.
Hisense Guangdong Multimedia Industrial Base:
Put into operation on September 28, 2007, this industrial base produces flat panel TVs and is located in the Shunde District of the city of Foshan
, Guangdong
.
Hisense Industrial Park in South Africa:
When completed at the end of 2009, this Hisense South African production base will manufacture televisions and white good
s.
Hisense Information Industrial Park:
Created in 2001 and located in Qingdao
, Shandong
, this industrial park is situated on 1,200 mu
(80 hectares) of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.
Hisense Pingdu Home Appliance Industrial Park:
Located in Pingdu
, Shangdong, it is home to Hisense Air Conditioning Co Ltd.
Hisense Yellow Island Information Product Manufacturing Park:
Encompassing over 200 acre (0.809372 km²), Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009.
Huzhou production base:
A Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou
, Zhejiang
, and was set up on May 8, 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu
of land.
Hisense Whirlpool (Huzhou) Household Appliances Industrial Park:
A production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool
is situated at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land.
Nanjing Refrigerator Industrial Park:
Located in the Nanjing Xingang Economic and Technological Development Zone of Nanjing
, Jiangsu
, a refrigerator production base is situated in this industrial park. The site's factory is 52,000 square meters in size.
Sichuan production base:
A Hisense Kelon refrigerator production base with a 36,000 square meter factory is located in Chengdu
, Sichuan
.
, dance sports, cycling, gymnastics and tennis. It is the first stadium in the world to be named after a Chinese company.
to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University
to set up an MBA remote education program.
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
. It is a state-owned enterprise with publicly traded
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...
subsidiaries.
The Hisense Group comprises two publicly traded companies
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...
, Hisense Electric Co Ltd, listed on the Shanghai stock exchange and Hisense Kelon Electrical Holdings Co Ltd
Hisense Kelon
Hisense Kelon Electrical Holdings Limited, Hisense Kelon or Kelon , , formerly Guangdong Kelon Electrical Holdings Company Limited, is one of the largest white goods manufacturer in China, producing refrigerators, air conditioners, freezers and small electric appliances. The company is well known...
, which is listed on the Shenzhen and Hong Kong stock exchanges and a number of other subsidiaries.
Hisense has 13 manufacturing facilities in China (located in the provinces of: Guangdong
Guangdong
Guangdong is a province on the South China Sea coast of the People's Republic of China. The province was previously often written with the alternative English name Kwangtung Province...
, Guizhou
Guizhou
' is a province of the People's Republic of China located in the southwestern part of the country. Its provincial capital city is Guiyang.- History :...
, Huzhou
Huzhou
Huzhou is a prefecture-level city in northern Zhejiang province of Eastern China. Lying south of the Lake Tai, it borders Jiaxing to the east, Hangzhou to the south, and the provinces of Anhui and Jiangsu to the west and north respectively.-Administration:...
, Jiangsu
Jiangsu
' is a province of the People's Republic of China, located along the east coast of the country. The name comes from jiang, short for the city of Jiangning , and su, for the city of Suzhou. The abbreviation for this province is "苏" , the second character of its name...
, Liaoning
Liaoning
' is a province of the People's Republic of China, located in the northeast of the country. Its one-character abbreviation is "辽" , a name taken from the Liao River that flows through the province. "Níng" means "peace"...
, Linyi
Linyi
Linyi is a prefecture-level city in the south of Shandong province, People's Republic of China. The largest prefecture-level city in Shandong both by area and total population, Linyi borders Rizhao to the east, Weifang to the northeast, Zibo to the north, Tai'an to the northwest, Jining to the...
, Shandong
Shandong
' is a Province located on the eastern coast of the People's Republic of China. Shandong has played a major role in Chinese history from the beginning of Chinese civilization along the lower reaches of the Yellow River and served as a pivotal cultural and religious site for Taoism, Chinese...
, Sichuan
Sichuan
' , known formerly in the West by its postal map spellings of Szechwan or Szechuan is a province in Southwest China with its capital in Chengdu...
, Yangzhou
Yangzhou
Yangzhou is a prefecture-level city in central Jiangsu Province, People's Republic of China. Sitting on the northern bank of the Yangtze River, it borders the provincial capital of Nanjing to the southwest, Huai'an to the north, Yancheng to the northeast, Taizhou to the east, and Zhenjiang across...
, Yingkou
Yingkou
Yingkou is located in the northwestern portion of the Liaodong Peninsula, and on the left bank of the Daliao River, which enters the sea in the city. To the west is the Liaodong Bay of the Bohai Gulf, and the city thus looks across to Jinzhou and Huludao...
, Xinjiang
Xinjiang
Xinjiang is an autonomous region of the People's Republic of China. It is the largest Chinese administrative division and spans over 1.6 million km2...
, Zibo
Zibo
Zibo is a prefecture-level city in central Shandong province, People's Republic of China. It borders the provincial capital of Jinan to the west, Laiwu and Tai'an to the southwest, Linyi to the south, Weifang to the east, Dongying to the northeast, and Binzhou the north.Located in the middle part...
and the municipality
Direct-controlled municipality
A direct-controlled municipality is the highest level classification for cities used by unitary state, with status equal to that of the provinces in the respective countries...
of Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
) and several outside of China, namely in Hungary, South Africa, Egypt, Algeria and France.
Hisense retails products under several brand names. These include Combine, Kelon, and Ronshen, etc. Hisense is also an OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense.
The company has run wide-ranging sponsorship efforts one of which resulted in a Hisense-branded flag being flown atop Everest.
History
Hisense grew out of Qingdao No.2 Radio Factory, setup in September or December of 1969 by Qingdao governmental authorities. This was the year its existence was first officially recognized.First product
Its first product a radio sold under the brand name Red Lantern, Qingdao No.2 Radio Factory acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shangdong National Defense Office. This involved technical training of three employees at the Tianjin 712 Factory and resulted in the production of 82 televisions by 1971 and the development of transistor TVs by 1975.Early television manufacture
Television production in China was limited until 1979 when a Beijing meeting of the Ministry of Electronics called for greater development of the civil-use electronics industry. Qingdao No.2 Radio Factory was then quickly merged with other local electronics makers and began to manufacture televisions under the name Qingdao General Television Factory in Shandong provinceShandong
' is a Province located on the eastern coast of the People's Republic of China. Shandong has played a major role in Chinese history from the beginning of Chinese civilization along the lower reaches of the Yellow River and served as a pivotal cultural and religious site for Taoism, Chinese...
.
Color TV and technology transfers
Color televisions were manufactured through the purchase of a production line from Matsushita, the first of many such technology transferTechnology transfer
Technology Transfer, also called Transfer of Technology and Technology Commercialisation, is the process of skill transferring, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among governments or universities and other institutions to ensure that...
s from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Hitachi
Hitachi
Hitachi is a multinational corporation specializing in high-technology.Hitachi may also refer to:*Hitachi, Ibaraki, Japan*Hitachi province, former province of Japan*Prince Hitachi and Princess Hitachi, members of the Japanese imperial family...
, Lucent, Matsushita, NEC
NEC
, a Japanese multinational IT company, has its headquarters in Minato, Tokyo, Japan. NEC, part of the Sumitomo Group, provides information technology and network solutions to business enterprises, communications services providers and government....
, Sanyo
Sanyo
is a major electronics company and member of the Fortune 500 whose headquarters is located in Moriguchi, Osaka prefecture, Japan. Sanyo targets the middle of the market and has over 230 Subsidiaries and Affiliates....
, Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...
, and Qualcomm
Qualcomm
Qualcomm is an American global telecommunication corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access technology and other technologies. Headquartered in San Diego, CA, USA...
.
Modern history
the Hisense Group emerged in 1994 from a tumult started in 1992 by then-president Zhou Houjian or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. The Hisense Electrical Appliance Share Holding Company (now, Hisense Electrical Co Ltd) was publicly listedInitial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...
the on the Shanghai Stock Exchange
Shanghai Stock Exchange
The Shanghai Stock Exchange , abbreviated as 上证所/上證所 or 上交所, is a stock exchange that is based in the city of Shanghai, China. It is one of the two stock exchanges operating independently in the People's Republic of China, the other is the Shenzhen Stock Exchange...
in April 1997.
Price wars
Increased competition and price warPrice war
Price war is a term used in economic sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of...
s in the Chinese electronics market in the 1990s were a boon to Hisense, which acquired ten failing enterprises by 1998.
Industrial parks
Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications. This strategy that prompted great outlays of capital on R&D and on the creation of industrial parks, etc.Products and services
Hisense manufactures white goods, televisions, set-top boxSet-top box
A set-top box or set-top unit is an information appliance device that generally contains a tuner and connects to a television set and an external source of signal, turning the signal into content which is then displayed on the television screen or other display device.-History:Before the...
es, digital TV broadcasting equipment, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.
It also provides a variety of services, including property management, information technology services, product design, mold design, pattern making as well as mold processing and manufacturing.
Combine
Affixed to no frillsNo frills
No-frills or no frills is a term used to describe any service or product for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration...
air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers.
Hisense-Hitachi
A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and HitachiHitachi
Hitachi is a multinational corporation specializing in high-technology.Hitachi may also refer to:*Hitachi, Ibaraki, Japan*Hitachi province, former province of Japan*Prince Hitachi and Princess Hitachi, members of the Japanese imperial family...
.
Ronshen
High quality, middle-end air conditioners and refrigerators retail under this brand name.Subsidiaries
Hisense owns over 40 subsidiaries, both in and outside of ChinaPeople's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
. A
more-or-less complete list can be found here. Another list, more definitive, can be found here.
Hisense-Hitachi Air-conditioning System Co Ltd:
Established in 2003 as a joint venture between Hitachi
Hitachi
Hitachi is a multinational corporation specializing in high-technology.Hitachi may also refer to:*Hitachi, Ibaraki, Japan*Hitachi province, former province of Japan*Prince Hitachi and Princess Hitachi, members of the Japanese imperial family...
and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the brand names “Hisense-Hitachi” and “Hitachi”. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense-Hitachi products are also sold in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.
Hisense Air Conditioning Co Ltd:
This subsidiary was setup in the Hisense Pingdu Home Appliance Industrial Park in Pingdu
Pingdu
Pingdu is a county-level city of Qingdao sub-provincial city, Shandong Province, China.It is located in the centre of the Shandong Peninsula. It has an area of 3,166 km2 and a population of 1,340,000 people....
, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo
Sanyo
is a major electronics company and member of the Fortune 500 whose headquarters is located in Moriguchi, Osaka prefecture, Japan. Sanyo targets the middle of the market and has over 230 Subsidiaries and Affiliates....
.
Hisense Australia Pty Ltd:
Headquartered in Qingdao, China, Hisense's Australian subsidiary helps distribute Hisense products in this country.
Hisense (Beijing) Electric Co Ltd:
Formed from the assets of a failing joint venture between Whirlpool
Whirlpool
A whirlpool is a swirling body of water usually produced by ocean tides. The vast majority of whirlpools are not very powerful. More powerful ones are more properly termed maelstroms. Vortex is the proper term for any whirlpool that has a downdraft...
and Beijing Snow Flake, Hisense was able to take over a modern refrigerator factory near Beijing that with the help of local government after Whirlpool had withdrawn from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.
Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd:
A joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
between Hisense Kelon and Whirlpool
Whirlpool
A whirlpool is a swirling body of water usually produced by ocean tides. The vast majority of whirlpools are not very powerful. More powerful ones are more properly termed maelstroms. Vortex is the proper term for any whirlpool that has a downdraft...
formed in 2008 for the development and production of washing machines and refrigerators, Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise. The company operates a plant in Huzhou
Huzhou
Huzhou is a prefecture-level city in northern Zhejiang province of Eastern China. Lying south of the Lake Tai, it borders Jiaxing to the east, Hangzhou to the south, and the provinces of Anhui and Jiangsu to the west and north respectively.-Administration:...
, Zhejiang province
Zhejiang
Zhejiang is an eastern coastal province of the People's Republic of China. The word Zhejiang was the old name of the Qiantang River, which passes through Hangzhou, the provincial capital...
, which manufactures washing machines and large capacity refrigerators.
Hisense Export & Import Co Ltd:
Created in 1991, this subsidiary is tasked with establishing OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
contracts with foreign companies.
Hisense Hungary Kft:
A failed subsidiary established in 2004 as a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with Flextronics
Flextronics
Flextronics International Ltd. is an electronics manufacturing services provider that offers services to original equipment manufacturers . It also provides supporting supply chain services, including packaging and transportation throughout the world, as well as design and after-sales...
, it was located in Sarvar. Hisense Hungary Kft assembled TVs.
Initially, few of the products it manufactured were sold under the Hisense brand name, and production focus was on OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
products, instead. As of 2009, the television plant has been shut down due to falling orders, and Hisense Hungary Kft operates with a staff of 13.
Hisense (Shandong) Information Technology Co Ltd:
Created in 2001 and located in Jinan
Jinan
Jinan is the capital of Shandong province in Eastern China. The area of present-day Jinan has played an important role in the history of the region from the earliest beginnings of civilisation and has evolved into a major national administrative, economic, and transportation hub...
, Shangdong province, this subsidiary is responsible for infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.
Hisense Kelon Electrical Holdings Ltd:
Listed on two stock exchanges, Hisense Kelon is a large Hisense subsidiary.
Hisense Intelligent Commercial Equipment Co Ltd:
Founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers
Cash register
A cash register or till is a mechanical or electronic device for calculating and recording sales transactions, and an attached cash drawer for storing cash...
and other specialized peripheral equipment for retailing, tax monitoring and finance. It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park.
Hisense Mobile Communications Technology Co Ltd:
Created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000. Holding a total of 233 patents, 64 inventions and 116 software copyrights, its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminal
Computer terminal
A computer terminal is an electronic or electromechanical hardware device that is used for entering data into, and displaying data from, a computer or a computing system...
s.
Hisense Optics Co Ltd:
Established in 1996, Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao
Qingdao
' also known in the West by its postal map spelling Tsingtao, is a major city with a population of over 8.715 million in eastern Shandong province, Eastern China. Its built up area, made of 7 urban districts plus Jimo city, is home to about 4,346,000 inhabitants in 2010.It borders Yantai to the...
erased its debts and gave its assets to the Hisense Group who renamed it Hisense Optics. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls, degaussing coils and injection molded parts. It may also produce, or did produce, optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao.
Hisense Optoelectronics Technology Co Ltd:
Created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003 this subsidiary develops fiber optic products. Its R&D facilities are located in Chicago and Qingdao, and it has a production base in latter location. It is also responsible for marketing Ligent Photonics Inc products in Asia.
Hisense South Africa Development Enterprise Pty Ltd:
Hisense's first overseas subsidiary, this failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets.
Hisense USA Co:
A Georgia-based subsidiary responsible for some activities in the US, Hisense USA may distribute products to retailers or establish an R&D center. Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in Gwinnett
Gwinnett
Gwinnett can refer to:*Button Gwinnett, signatory of the US Declaration of Independence*Gwinnett County, in the US state of Georgia*Gwinnett Ballet Theatre, Gwinnett County's first non-profit performing arts troupe...
, Suwanee
Suwanee, Georgia
As of 2010 Suwanee had a population of 15,355. The racial and ethnic composition of the population was 67.4% white, 10.8% black or African American, 0.1% Native American, 18.0% Asian, 0.1% Pacific Islander, 1.3% reporting some other race and 2.3% reporting two or more races...
, and unincorporated Gwinnett County, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
.
Ligent Photonics Inc:
Established in 2002 as a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with Hisense, this subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its St Charles, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
headquarters and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.
Qingdao Hisense Communications Co Ltd:
This subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with Qualcomm
Qualcomm
Qualcomm is an American global telecommunication corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access technology and other technologies. Headquartered in San Diego, CA, USA...
and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao. One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's
Qualcomm
Qualcomm is an American global telecommunication corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access technology and other technologies. Headquartered in San Diego, CA, USA...
biomimetic
Bionics
Bionics is the application of biological methods and systems found in nature to the study and design of engineering systems and modern technology.The word bionic was coined by Jack E...
screen technology, Mirasol
Interferometric modulator display
Interferometric modulator display is a technology used in electronic visual displays that can create various colors via interference of reflected light...
, which allows it to be easily read in direct sunlight.
Qingdao Hisense Network Technology Co Ltd:
Established in 2004, this subsidiary grew out of an internal Hisense department, the Information Technology Center and provides IT consultancy services.
Qingdao Hisense Property Management Co Ltd:
Hisense provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through this subsidiary.
Qingdao Hisense Real Estate Co Ltd:
Created in 1995, this subsidiary has more than 40 completed developments in Shandong province
Shandong
' is a Province located on the eastern coast of the People's Republic of China. Shandong has played a major role in Chinese history from the beginning of Chinese civilization along the lower reaches of the Yellow River and served as a pivotal cultural and religious site for Taoism, Chinese...
, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.
Qingdao Hisense TransTech Co Ltd:
Founded in October 1998, this subsidiary manufactures and markets electronics for urban traffic, public transport and logistics. Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic stop sign
Stop sign
A Stop sign is a traffic sign to notify drivers that they must stop before proceeding.-Specifications:The Vienna Convention on Road Signs and Signals proposed standard stop sign diameters of 0.6, 0.9 or 1.2 metres. UK and New Zealand stop signs are 750, 900 or 1200 mm, according to sign...
s. Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.
Unnamed Italian office:
As of 2005 an unnamed Italian office may manage own-brand (as opposed to OEM) sales with a primarily ethnic Chinese staff of near 20.
Wuhu Ecan Motors Co Ltd:
A joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd, this company produces electric motors for the information industry and for use in office automation. It is located in the Wuhu National High-tech and Industry Development Zone.
Industrial parks & production bases
Hisense owns at least 12 manufacturing parks, worldwide, and operates a number of production bases.Hisense Guangdong Multimedia Industrial Base:
Put into operation on September 28, 2007, this industrial base produces flat panel TVs and is located in the Shunde District of the city of Foshan
Foshan
Foshan is a city in central Guangdong province in southern China. The prefectural area under the city's jurisdiction over an area of about 3,840 km² and a population of 5.4 million of which 1.1 million reside in the city proper ....
, Guangdong
Guangdong
Guangdong is a province on the South China Sea coast of the People's Republic of China. The province was previously often written with the alternative English name Kwangtung Province...
.
Hisense Industrial Park in South Africa:
When completed at the end of 2009, this Hisense South African production base will manufacture televisions and white good
Major appliance
A major appliance, or domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation, whether in a household, institutional, commercial or industrial setting...
s.
Hisense Information Industrial Park:
Created in 2001 and located in Qingdao
Qingdao
' also known in the West by its postal map spelling Tsingtao, is a major city with a population of over 8.715 million in eastern Shandong province, Eastern China. Its built up area, made of 7 urban districts plus Jimo city, is home to about 4,346,000 inhabitants in 2010.It borders Yantai to the...
, Shandong
Shandong
' is a Province located on the eastern coast of the People's Republic of China. Shandong has played a major role in Chinese history from the beginning of Chinese civilization along the lower reaches of the Yellow River and served as a pivotal cultural and religious site for Taoism, Chinese...
, this industrial park is situated on 1,200 mu
Chinese units of measurement
Chinese units of measurement are the customary and traditional units of measure used in China. In the People's Republic of China, the units were re-standardised during the late 20th century to make them approximate SI units. Many of the units were formerly based on the number 16 instead of 10...
(80 hectares) of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.
Hisense Pingdu Home Appliance Industrial Park:
Located in Pingdu
Pingdu
Pingdu is a county-level city of Qingdao sub-provincial city, Shandong Province, China.It is located in the centre of the Shandong Peninsula. It has an area of 3,166 km2 and a population of 1,340,000 people....
, Shangdong, it is home to Hisense Air Conditioning Co Ltd.
Hisense Yellow Island Information Product Manufacturing Park:
Encompassing over 200 acre (0.809372 km²), Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009.
Huzhou production base:
A Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou
Huzhou
Huzhou is a prefecture-level city in northern Zhejiang province of Eastern China. Lying south of the Lake Tai, it borders Jiaxing to the east, Hangzhou to the south, and the provinces of Anhui and Jiangsu to the west and north respectively.-Administration:...
, Zhejiang
Zhejiang
Zhejiang is an eastern coastal province of the People's Republic of China. The word Zhejiang was the old name of the Qiantang River, which passes through Hangzhou, the provincial capital...
, and was set up on May 8, 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu
Chinese units of measurement
Chinese units of measurement are the customary and traditional units of measure used in China. In the People's Republic of China, the units were re-standardised during the late 20th century to make them approximate SI units. Many of the units were formerly based on the number 16 instead of 10...
of land.
Hisense Whirlpool (Huzhou) Household Appliances Industrial Park:
A production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool
Whirlpool
A whirlpool is a swirling body of water usually produced by ocean tides. The vast majority of whirlpools are not very powerful. More powerful ones are more properly termed maelstroms. Vortex is the proper term for any whirlpool that has a downdraft...
is situated at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land.
Nanjing Refrigerator Industrial Park:
Located in the Nanjing Xingang Economic and Technological Development Zone of Nanjing
Nanjing
' is the capital of Jiangsu province in China and has a prominent place in Chinese history and culture, having been the capital of China on several occasions...
, Jiangsu
Jiangsu
' is a province of the People's Republic of China, located along the east coast of the country. The name comes from jiang, short for the city of Jiangning , and su, for the city of Suzhou. The abbreviation for this province is "苏" , the second character of its name...
, a refrigerator production base is situated in this industrial park. The site's factory is 52,000 square meters in size.
Sichuan production base:
A Hisense Kelon refrigerator production base with a 36,000 square meter factory is located in Chengdu
Chengdu
Chengdu , formerly transliterated Chengtu, is the capital of Sichuan province in Southwest China. It holds sub-provincial administrative status...
, Sichuan
Sichuan
' , known formerly in the West by its postal map spellings of Szechwan or Szechuan is a province in Southwest China with its capital in Chengdu...
.
Hisense Arena
In July 2008 Hisense entered into an agreement with Melbourne & Olympic Parks allowing them six-year naming rights to Hisense Arena, a Melbourne venue for spectator sports such as basketball, netballNetball
Netball is a ball sport played between two teams of seven players. Its development, derived from early versions of basketball, began in England in the 1890s. By 1960 international playing rules had been standardised for the game, and the International Federation of Netball and Women's Basketball ...
, dance sports, cycling, gymnastics and tennis. It is the first stadium in the world to be named after a Chinese company.
Everest
In May 2007 a Tibeten mountaineering team sponsored by Kelon Air-Con erected a Kelon flag on Everest.University Partnerships
In China Hisense has begun a relationship with the Beijing University of Aeronautics and AstronauticsBeijing University of Aeronautics and Astronautics
Beihang University, previously known as Beijing University of Aeronautics and Astronautics is a major research university located in Beijing, China....
to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University
Peking University
Peking University , colloquially known in Chinese as Beida , is a major research university located in Beijing, China, and a member of the C9 League. It is the first established modern national university of China. It was founded as Imperial University of Peking in 1898 as a replacement of the...
to set up an MBA remote education program.