Hideous (liqueur)
Encyclopedia
Liqueur
A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...
, produced by Hideous, L.C., a company based in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
The liqueur is 70 proof (35% alcohol by volume), is magenta
Magenta
Magenta is a color evoked by light stronger in blue and red wavelengths than in yellowish-green wavelengths . In light experiments, magenta can be produced by removing the lime-green wavelengths from white light...
in color, and mildly sweet. The company promotes it to be consumed as a "shooter" (shot) as well as in mixed drink
Mixed drink
A mixed drink is a beverage in which two or more ingredients are mixed. Some mixed drinks are alcoholic beverages that contain liquor; others are non-alcoholic.-Types:Some popular types of mixed drinks are:...
s, several recipes for which it has developed. It has been compared in flavor to the cocktail
Cocktail
A cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit.Cocktails were originally a mixture of spirits, sugar, water, and bitters. The word has come to mean almost any mixed drink that contains alcohol...
called a cosmopolitan
Cosmopolitan (cocktail)
A cosmopolitan is a cocktail made with vodka, triple sec, cranberry juice, and freshly squeezed lime juice or sweetened lime juice. Informally, it is referred to as a Cosmo.-History:...
.
The liqueur is made from potato
Potato
The potato is a starchy, tuberous crop from the perennial Solanum tuberosum of the Solanaceae family . The word potato may refer to the plant itself as well as the edible tuber. In the region of the Andes, there are some other closely related cultivated potato species...
and corn neutral spirit
Rectified spirit
A rectified spirit, rectified alcohol, or neutral spirit is highly concentrated ethanol which has been purified by means of repeated distillation, a process that is called rectification. It typically contains 95% alcohol by volume...
, with added natural flavors derived from berries grown in the state of Washington (including raspberries
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
and other berries) and citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
fruits. The neutral spirit
Neutral grain spirit
Neutral grain spirit is a clear, colorless, flammable liquid that has been distilled from a grain-based mash to a very high level of ethanol content...
is produced at Distilled Resources Inc. in Rigby
Rigby, Idaho
Rigby is a small city in and the county seat of Jefferson County, Idaho, United States. The population was 2,998 at the 2000 census.The larger "Rigby area" includes such outlying unincorporated communities as Annis, Garfield, Grant, Labelle, and Clark...
, Idaho
Idaho
Idaho is a state in the Rocky Mountain area of the United States. The state's largest city and capital is Boise. Residents are called "Idahoans". Idaho was admitted to the Union on July 3, 1890, as the 43rd state....
, and Hideous is one of only four U.S. liqueur manufacturers to produce its own neutral spirit.
Hideous, L.C.'s owner and founder is Michael E. Klein, who is originally from New Orleans
New Orleans, Louisiana
New Orleans is a major United States port and the largest city and metropolitan area in the state of Louisiana. The New Orleans metropolitan area has a population of 1,235,650 as of 2009, the 46th largest in the USA. The New Orleans – Metairie – Bogalusa combined statistical area has a population...
, Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...
. He developed the brand while a student at the University of Texas at Austin
University of Texas at Austin
The University of Texas at Austin is a state research university located in Austin, Texas, USA, and is the flagship institution of the The University of Texas System. Founded in 1883, its campus is located approximately from the Texas State Capitol in Austin...
. The company is incorporated in New Orleans, where its headquarters is located, but most of the company's business is conducted from its Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
office. The liqueur is currently available in the U.S. states of Georgia, Tennessee, Louisiana, Texas, Arkansas, Idaho, Montana, Washington, Wyoming, and Oregon.