Hero Honda
Encyclopedia
Hero MotoCorp formerly Hero Honda is a motorcycle
and scooter
manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda
of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out
of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.
India. Munjal family and Honda
group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake
in the venture to the Munjal family.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda
Hero MotoCorp has three manufacturing facilities based at Dharuhera
, Gurgaon
in Haryana
and at Haridwar
in Uttarakhand
. These plants together are capable of churning out 3 million bikes per year.
Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program.
The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built.
Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone.
. The logo was revealed on 9 August 2011 in London, the day before the third test match
between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors.
sells more than one million units per year.
published by Trust Research Advisory has ranked Hero Honda in the 13th position among the brands in India.
Motorcycle
A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...
and scooter
Scooter (motorcycle)
A scooter is a motorcycle with step-through frame and a platform for the operator's feet. Elements of scooter design have been present in some of the earliest motorcycles, and motorcycles identifiable as scooters have been made from 1914 or earlier...
manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out
Hero Honda Split
A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd....
of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.
Company profile
“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At DharuheraDharuhera
Dharuhera is a census town in Rewari tehsil of Rewari district in the state of Haryana, India. Dharuhera comes under Delhi NCR region and it is an industrial hub.It was founded by Choudhary Nand Ram, a Yaduvanshi Ahir ruler of Rewari.-Geography:...
India. Munjal family and Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake
Hero Honda Split
A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd....
in the venture to the Munjal family.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
Hero MotoCorp has three manufacturing facilities based at Dharuhera
Dharuhera
Dharuhera is a census town in Rewari tehsil of Rewari district in the state of Haryana, India. Dharuhera comes under Delhi NCR region and it is an industrial hub.It was founded by Choudhary Nand Ram, a Yaduvanshi Ahir ruler of Rewari.-Geography:...
, Gurgaon
Gurgaon
Gurgaon is the second largest city in the Indian state of Haryana. Gurgaon is the industrial and financial center of Haryana. It is located 30 km south of national capital New Delhi, about 10 kilometers from Dwarka Sub City and 268 km south of Chandigarh, the state capital...
in Haryana
Haryana
Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...
and at Haridwar
Haridwar
Haridwar is an important pilgrimage city and municipality in the Haridwar district of Uttarakhand, India...
in Uttarakhand
Uttarakhand
Uttarakhand , formerly Uttaranchal, is a state in the northern part of India. It is often referred to as the Land of Gods due to the many holy Hindu temples and cities found throughout the state, some of which are among Hinduism's most spiritual and auspicious places of pilgrimage and worship...
. These plants together are capable of churning out 3 million bikes per year.
Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program.
The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built.
History
Hero MotoCorp was started in 1984 as Hero Honda Motors Ltd.- 1956 -- Formation of Hero Cycles in Ludhiana
- 1975 -- Hero Cycles becomes largest bicycle manufacturer in India.
- 1983 -- Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed
- 1984 -- Hero Honda Motors Ltd. incorporated
- 1985 -- Hero Honda motorcycle CD 100 launched.
- 1989 -- Hero Honda motorcycle Sleek launched.
- 1991 -- Hero Honda motorcycle CD 100 SS launched.
- 1994 -- Hero Honda motorcycle SplendorHero Honda SplendorThe Hero Honda Splendor is a motorcycle manufactured in India by Hero Honda. It has an electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. , Splendor models were selling at a rate of one million per year....
launched. - 1997 -- Hero Honda motorcycle Street launched.
- 1999 -- Hero Honda motorcycle CBZ Hero Honda CBZHero Honda CBZ, launched in early 1999 by Hero Honda Motors, with an original Honda 156.8 cc engine. The styling of the bike was a scaled version of the famous Honda CB series....
launched. - 2001 -- Hero Honda motorcycle PassionHero Honda PassionHero Honda Passion is a motorcycle manufactured in India by Hero Honda. It is one of the world's largest selling motorcycles, second only to Hero Honda Splendor. Passion debuted in the year 2001....
and Hero Honda Joy launched. - 2002 -- Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched.
- 2003 -- Hero Honda , motorcycle CD Dawn, Hero Honda motorcycle Splendor, Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Karizma launched.
- 2004 -- Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ* launched.
- 2005 -- Hero Honda motorcycle Super Splendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.
- 2007 -- New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda motorcycle HunkHero honda hunkHero Honda Hunk is a 150 cc motorcycle launched by Hero Honda Motors India Ltd in October 2007. It is offered in two variants, kick-start and self-start.-Comfort and handling:...
launched. - 2008 -- New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched.
- 2009 -- New Models of Hero Honda motorcycle Karizma:Karizma - ZMR and limited edition of Hero Honda motorcycle HunkHero honda hunkHero Honda Hunk is a 150 cc motorcycle launched by Hero Honda Motors India Ltd in October 2007. It is offered in two variants, kick-start and self-start.-Comfort and handling:...
launched - 2010 -- New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle HunkHero honda hunkHero Honda Hunk is a 150 cc motorcycle launched by Hero Honda Motors India Ltd in October 2007. It is offered in two variants, kick-start and self-start.-Comfort and handling:...
and New Hero Honda Motorcycle Super Splendor launched. - 2011 -- New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched.
New licensing arrangement signed between Hero and Honda. - August 2011 -- Hero and Honda part company, thus forming Hero MotoCorp and HondaHondais a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
moving out of the Hero Honda joint venture. - November 2011 -- Hero launched its first ever Off Road Byke Named Hero "Impulse".
Termination of Honda joint venture
In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone.
Hero MotoCorp
The new brand identity and logo, Hero MotoCorp, was developed by the London firm Wolff OlinsWolff Olins
Wolff Olins is a brand consultancy, based in London, New York City and Dubai. It employs 150 designers, strategists and account managers, and has been part of the Omnicom Group since 2001.-History:...
. The logo was revealed on 9 August 2011 in London, the day before the third test match
Test cricket
Test cricket is the longest form of the sport of cricket. Test matches are played between national representative teams with "Test status", as determined by the International Cricket Council , with four innings played between two teams of 11 players over a period of up to a maximum five days...
between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors.
Company performance
During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Hero Honda's bike Hero Honda SplendorHero Honda Splendor
The Hero Honda Splendor is a motorcycle manufactured in India by Hero Honda. It has an electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. , Splendor models were selling at a rate of one million per year....
sells more than one million units per year.
Recognition
The Brand Trust ReportThe Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...
published by Trust Research Advisory has ranked Hero Honda in the 13th position among the brands in India.
Motorcycle models
- Sleek
- AchieverHero Honda AchieverThe Hero Honda Achiever is a 149.00 cc, sports tourer bike manufactured in India by Hero Honda. The Achiever production started in 2006.The Achiever engine is the same 149.1 cc Honda Unicorn engine, with a minuscule difference in power. Production of the bike started in early 2006 but stopped in...
- Ambition 133, Ambition 135
- CBZHero Honda CBZHero Honda CBZ, launched in early 1999 by Hero Honda Motors, with an original Honda 156.8 cc engine. The styling of the bike was a scaled version of the famous Honda CB series....
, CBZ Star, CBZ Xtreme - CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
- Glamour, Glamour F.I
- HunkHero honda hunkHero Honda Hunk is a 150 cc motorcycle launched by Hero Honda Motors India Ltd in October 2007. It is offered in two variants, kick-start and self-start.-Comfort and handling:...
- Karizma, Karizma R, Karizma ZMR FI
- PassionHero Honda PassionHero Honda Passion is a motorcycle manufactured in India by Hero Honda. It is one of the world's largest selling motorcycles, second only to Hero Honda Splendor. Passion debuted in the year 2001....
, Passion+, Passion Pro - Pleasure
- SplendorHero Honda SplendorThe Hero Honda Splendor is a motorcycle manufactured in India by Hero Honda. It has an electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. , Splendor models were selling at a rate of one million per year....
, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG,Splendor PRO