Hengelo Bier
Encyclopedia
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
brand brewed by the Hengelosche Bierbrouwerij, a brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
that was located in Hengelo
Hengelo
Hengelo is a municipality and a city in the eastern Netherlands, in the province of Overijssel. The city lies along the motorways A1/E30 and A35 and it has a station for the International Amsterdam – Hannover – Berlin service.-Traffic and transport:...
at the heart of the Twente
Twente
Twente is a non-administrative region in the eastern Netherlands. It encompasses the most urbanised and easternmost part of the province of Overijssel...
region in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
. The brand had disappeared in 1988 after its owner Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...
lost a major supermarket contract and decided to promote Dommelsch
Dommelsch
Dommelsche Bierbrouwerij is a brewery in Dommelen, Netherlands. It was founded in 1744. Dommelsch is owned by Anheuser–Busch InBev.-Beers:The main product is Dommelsch Pilsener, although the brewery also produces beers under the Albert Heijn brand....
as their brand for the Dutch market. In December 2007 the Hengelo Bier brand was re-established and the Hengelosche Bierbrouwerij is now a start-up independent company.
History
The original brewery was established on 1 June 1879 by Herman Meijling and J.H. Bartelink as the Hengelosche Stoom Beiersch Bierbrouwerij, translated as the Hengelo Steam Bavarian Beer Brewery. Beiersch Bier refers to the GermanGermany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
state of Bavaria
Bavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...
, home of an innovative method of brewing that soon became the standard in brewing lager
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
beers. Like other Dutch brewers in the 19th century, Meijling and Bartelink adapted the Bavarian brewing process of lager beer, using bottom fermentation and cellar storages to mature the beer for several weeks. This approach resulted in typical clear lager, increased preservation and a smooth taste. The early adapters of this technology were able to increase their territory and market share, taking advantage of the extended sell by date.
After the First World War Bartelink left and the brewery name was changed in Hengelosche Bierbrouwerij a family-owned company. In the years before and after WWII
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
the brewery was one the largest in the Netherlands, for example bigger than local rival Grolsch. The company was bought from the Meijling family in 1974 by Stella Artois from Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
. The expansion from the Belgian brewer into the Netherlands was at the root of the creation of InterBrew and later InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
, which merged into Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
, the world's largest brewery group. In 1988 the brewery was closed by Stella Artois after they lost a major supermarket contract to Bavaria Brewery
Bavaria Brewery
Bavaria is the second largest brewery in the Netherlands. The company, which produces five million hectolitres of beer annually, is based in the town of Lieshout, North Brabant...
.
Products
The Hengelo Bier beer brand is well known for its classic label with the white staggering stallion on a red shield, the traditional symbol of the TwenteTwente
Twente is a non-administrative region in the eastern Netherlands. It encompasses the most urbanised and easternmost part of the province of Overijssel...
region. The brewers produced some of the following types of beer, marketed as:
- Hengelo Bier Pilsener
- Hengelo Bier Bokbier
- Hengelo Bier Oud Bruin
- Hengelo Bier Speciaalbier
Hengelo Bier today
On 1 December 2007 Dutch artist and designer Herbert Capelle re-established the beer brand after twenty years of absence from the beer market. The return created much media attention in the local press. . In a pilot project the beer labeled as "Hengelo Bier Traditie Pilsner" was temporarily brewed in BavariaBavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...
, Germany. As from October 2010 Hengelo Bier has returned as local beer and is now being brewed in Hanover
Hanover
Hanover or Hannover, on the river Leine, is the capital of the federal state of Lower Saxony , Germany and was once by personal union the family seat of the Hanoverian Kings of Great Britain, under their title as the dukes of Brunswick-Lüneburg...
.