Gyu-Kaku
Encyclopedia
is a chain of Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese yakiniku
Yakiniku
Yakiniku , meaning "grilled meat", is a Japanese term which, in its broadest sense, refers to grilled meat dishes. The present style of yakiniku restaurants are derived from the Korean restaurants in Osaka and Tokyo which were opened around 1945....

 restaurants specializing in barbecued beef.

Gyu-Kaku is known for its unique form of dining in which the customers are involved in the cooking process of grilling their own food. Each table has a charcoal brazier built in and is equipped with tongs for cooking. Restaurant goers pick from a large variety of meats, vegetables and seafood. All types of beef are available, ranging from the traditional yakishabu beef, to short ribs and even filet mignon. A waiter delivers a platter of raw meats and/or other assorted foods. There are three selections of dipping sauce for the meat : sweet and spicy, tsuke and ponzu. Seafoods, vegetables, pork and chicken are also available. Customers cook the meat over the grills, careful not to get their clothes singed by the jumping flames.

The happy hour consists of a variety of dishes with BBQ’s offered at 50% off, and also a selection of cheap Japanese beers.

There are approximately eight hundred Gyu-Kaku locations within Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, and locations have also been opened in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 (New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

), Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, Taipei
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...

, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

 and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. Gyu-kaku is part of Reins International Inc.

In Japan, the chain uses several innovative advertising methods, including sending coupons to the mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

s of customers who sign up for the service, which can be redeemed for discounts by showing the message to staff.

Gyu-kaku also sells its own brand of kimchi
Kimchi
Kimchi , also spelled gimchi, kimchee, or kim chee, is a traditional fermented Korean dish made of vegetables with varied seasonings. There are hundreds of varieties of kimchi made with a main vegetable ingredient such as napa cabbage, radish, green onions or cucumber. It is the most common...

 in Japanese supermarkets, as well as a line of dipping sauces and marinades.

External links

Gyu-Kaku's Website Gyu-Kaku's English Website
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