Grandiosa
Encyclopedia
Pizza Grandiosa refers to the most popular brand of frozen pizza in Norway
. Grandiosa can also refer to the series of different Grandiosa variants. Grandiosa is originally an Italian
word for great or grand.
(now Stabburet
) in Stranda
in Sunnmøre
. Grandiosa was one of the first frozen pizzas produced in Norway. The pizza became vastly popular and is still the most sold pizza brand in Norway, in defiance of increasing competition from other local and international brands. In 2002 Stabburet responded to increased competition in the frozen food segment by reviving the brand with creative marketing and several new versions of Grandiosa. The pizza is also exported in smaller numbers to the neighbouring countries Sweden
, Finland
, Denmark
, Poland
and Iceland
.
The pizza is subject to a lot of humorous debate, and is unquestionably a piece of modern culture, loathed and loved by Norwegians. It has been called the "modern national dish" by some, others claim it is "a piece of cardboard", "laziness in a box" and even "refrigerated evil".
In 2005 Grandiosa got its own unofficial book: "GrandiosaLAND". The book contains stories about the man who had a broken jaw and had to put his Grandiosa in the mix master so he could eat it, and many other stories about Grandiosa, and favourite Norwegian pastimes such as hyttetur (trips to cabins typically located close to the sea/fjords or up in the mountains), russ
etid (the close to lawless celebration of the high school graduation) and dugnad
(the collective activity of helping one another with mutual tasks through unpaid and voluntary work of importance to the community).
and early creating surprisingly loyal customers. Lately Stabburet has used creative marketing to promote Grandiosa. Examples are their very successful SMS-vote marketing campaign for selecting new addition to the pizza in 2004. Another example is their hit mobile ring tone
"Respekt for Grandiosa" (Respect for Grandiosa) which 300,000 downloaded within 1.5 months.
A total of 260 million pizzas have been sold. Twenty four million units of Grandiosa are produced each year for the 4.67 million citizens of Norway. The average person eats about 5 Grandiosa pizzas per year showing how extremely popular "Grandis" is among young people. The reason for its popularity is that it is a Norwegian product, that it is easy to make, and, according to some, that it tastes nice.
It is prepared in a pre-heated oven for approximately 12 minutes at 225 degrees Celsius. 100 gram
s of Grandiosa gives 220 kcal
(920 kJ). The normal price for a Grandiosa is about 40 NOK
(about $7), and about 45 NOK
(nearly $8) for the Lørdagspizza (Saturday Pizza).
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
. Grandiosa can also refer to the series of different Grandiosa variants. Grandiosa is originally an Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
word for great or grand.
History
Production of the original Grandiosa started on February 11, 1980, then produced by NoraNora
Nora or Norah may refer to:*Nora , an English and Irish feminine personal name* Nóra , a Hungarian feminine personal name-People:*Nora Aunor, a multi-awarded Filipino actress-singer-producer*Norah Baring, a British movie actress...
(now Stabburet
Stabburet
Stabburet is a Norwegian food producer founded by Gunnar Nilsen in 1943. Stabburet is a part of Orkla Foods, and has ten factories in southern Norway. It sells well-known brands, such as Grandiosa, Big One, Nugatti, Fun Light, Idun and Chef....
) in Stranda
Stranda
Stranda is a municipality in Møre og Romsdal county, Norway. It is part of the Sunnmøre region. The administrative centre of the municipality is the village of Stranda....
in Sunnmøre
Sunnmøre
Sunnmøre is the southernmost traditional district of the western Norwegian county of Møre og Romsdal. Its main city is Ålesund. The region comprises the municipalities of Giske, Hareid, Herøy, Norddal, Sande, Skodje, Haram, Stordal, Stranda, Sula, Sykkylven, Ulstein, Vanylven, Volda, Ørskog,...
. Grandiosa was one of the first frozen pizzas produced in Norway. The pizza became vastly popular and is still the most sold pizza brand in Norway, in defiance of increasing competition from other local and international brands. In 2002 Stabburet responded to increased competition in the frozen food segment by reviving the brand with creative marketing and several new versions of Grandiosa. The pizza is also exported in smaller numbers to the neighbouring countries Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
and Iceland
Iceland
Iceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...
.
The pizza is subject to a lot of humorous debate, and is unquestionably a piece of modern culture, loathed and loved by Norwegians. It has been called the "modern national dish" by some, others claim it is "a piece of cardboard", "laziness in a box" and even "refrigerated evil".
In 2005 Grandiosa got its own unofficial book: "GrandiosaLAND". The book contains stories about the man who had a broken jaw and had to put his Grandiosa in the mix master so he could eat it, and many other stories about Grandiosa, and favourite Norwegian pastimes such as hyttetur (trips to cabins typically located close to the sea/fjords or up in the mountains), russ
Russ
Russ is a participant in the traditional Norwegian upper secondary high school graduation ceremony known as russefeiring . Russ are easily recognized by their distinctive overalls and caps resembling student caps...
etid (the close to lawless celebration of the high school graduation) and dugnad
Dugnad
Dugnad is a Norwegian term for voluntary work done together with other people. In a tradition similar to that of barn raising, community members meet to help an individual, or club members meet to build a clubhouse or get necessary jobs done for a family in need. Participation in a dugnad is often...
(the collective activity of helping one another with mutual tasks through unpaid and voluntary work of importance to the community).
Market
Grandiosa benefited from being first to the marketFirst-mover advantage
In marketing, first-mover advantage or FMA is the advantage gained by the initial significant occupant of a market segment. It may be referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able...
and early creating surprisingly loyal customers. Lately Stabburet has used creative marketing to promote Grandiosa. Examples are their very successful SMS-vote marketing campaign for selecting new addition to the pizza in 2004. Another example is their hit mobile ring tone
Ring tone
A ringtone or ring tone is the sound made by a telephone to indicate an incoming call or text message. Not literally a tone, the term is most often used today to refer to customizable sounds used on mobile phones.-Background:...
"Respekt for Grandiosa" (Respect for Grandiosa) which 300,000 downloaded within 1.5 months.
A total of 260 million pizzas have been sold. Twenty four million units of Grandiosa are produced each year for the 4.67 million citizens of Norway. The average person eats about 5 Grandiosa pizzas per year showing how extremely popular "Grandis" is among young people. The reason for its popularity is that it is a Norwegian product, that it is easy to make, and, according to some, that it tastes nice.
It is prepared in a pre-heated oven for approximately 12 minutes at 225 degrees Celsius. 100 gram
Gram
The gram is a metric system unit of mass....
s of Grandiosa gives 220 kcal
Calorie
The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...
(920 kJ). The normal price for a Grandiosa is about 40 NOK
Norwegian krone
The krone is the currency of Norway and its dependent territories. The plural form is kroner . It is subdivided into 100 øre. The ISO 4217 code is NOK, although the common local abbreviation is kr. The name translates into English as "crown"...
(about $7), and about 45 NOK
Norwegian krone
The krone is the currency of Norway and its dependent territories. The plural form is kroner . It is subdivided into 100 øre. The ISO 4217 code is NOK, although the common local abbreviation is kr. The name translates into English as "crown"...
(nearly $8) for the Lørdagspizza (Saturday Pizza).
Hit singles
Stabburet has released two singles as part of a large scale marketing campaign for Grandiosa. Both reached the top spot in the Norwegian charts.Varieties
In addition to the original Grandiosa, there exists different varieties.| Introduced | Name | Type | Notes |
|---|---|---|---|
| November 11, 1980 | Grandiosa | "Pizzameat"(40%beef) , cheese Cheese Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms.... , tomato sauce Tomato sauce A tomato sauce is any of a very large number of sauces made primarily from tomatoes, usually to be served as part of a dish... and red bell pepper Bell pepper Bell pepper, also known as sweet pepper or a pepper and capsicum , is a cultivar group of the species Capsicum annuum . Cultivars of the plant produce fruits in different colors, including red, yellow, orange and green. Bell peppers are sometimes grouped with less pungent pepper varieties as... |
The original Grandiosa |
| 2002 | Grandiosa Mild Taco | Taco Taco A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety... spiced meat Meat Meat is animal flesh that is used as food. Most often, this means the skeletal muscle and associated fat and other tissues, but it may also describe other edible tissues such as organs and offal... and corn Maize Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable... |
Discontinued in favour of Kjøttdeig & Løk |
| 2004 | Grandiosa Pepperoni | Pepperoni Pepperoni Pepperoni is a spicy Italian-American variety of salami usually made from cured pork and beef, but poultry may be added, if labeled correctly, for less expensive versions. Pepperoni is characteristically soft, slightly smoky, and bright red in color... and oregano Oregano Oregano – scientifically named Origanum vulgare by Carolus Linnaeus – is a common species of Origanum, a genus of the mint family . It is native to warm-temperate western and southwestern Eurasia and the Mediterranean region.Oregano is a perennial herb, growing from 20–80 cm tall,... |
Lost to Kjøttdeig & Løk but is still sold regardless |
| 2004 | Grandiosa Kjøttdeig & Løk | Minced meat Minced meat Minced meat may refer to:* Ground meat, meat that has been minced or groundMinced meat may be confused with:* Mincemeat, a mixture of dried fruit and spices, commonly does not contain any meat... and onion Onion The onion , also known as the bulb onion, common onion and garden onion, is the most widely cultivated species of the genus Allium. The genus Allium also contains a number of other species variously referred to as onions and cultivated for food, such as the Japanese bunching onion The onion... |
Winner of the 2004 pizza election |
| 2005 | Grandiosa Taco | Taco Taco A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety... spiced meat |
Winner of the 2005 pizza election |
| 2005 | Grandiosa Pølse & Tomat | Sausage Sausage A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made... and tomato Tomato The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler... |
Lost the election to Taco |
| Grandiosa Porsjonspizza | Portion Pizza | Small, plate-sized pizza | |
| 2006 | Grandiosa Lørdagspizza | Meatball Meatball A meatball is made from an amount of ground meat rolled into a small ball, sometimes along with other ingredients, such as breadcrumbs, minced onion, spices, and possibly eggs... s, beef Beef Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in... and a dip |
Translates to Saturday Pizza. Needs extra sour cream Sour cream Sour cream is a dairy product rich in fats obtained by fermenting a regular cream by certain kinds of lactic acid bacteria. The bacterial culture, which is introduced either deliberately or naturally, sours and thickens the cream. Its name stems from the production of lactic acid by bacterial... for dip. |
| 2007 | Grandiosa Full Pakke | Meatball Meatball A meatball is made from an amount of ground meat rolled into a small ball, sometimes along with other ingredients, such as breadcrumbs, minced onion, spices, and possibly eggs... s, beef Beef Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in... , dip, pepperoni Pepperoni Pepperoni is a spicy Italian-American variety of salami usually made from cured pork and beef, but poultry may be added, if labeled correctly, for less expensive versions. Pepperoni is characteristically soft, slightly smoky, and bright red in color... and ham Ham Ham is a cut of meat from the thigh of the hind leg of certain animals, especiallypigs. Nearly all hams sold today are fully cooked or cured.-Etymology:... . |
Translates to Grandiosa - Full Package |
| 2007 | Grandiosa Speltpizza | Ham Ham Ham is a cut of meat from the thigh of the hind leg of certain animals, especiallypigs. Nearly all hams sold today are fully cooked or cured.-Etymology:... , mozzarella Mozzarella Mozzarella is an Italian Traditional Speciality Guaranteed food product. The term is used for several kinds of Italian cheeses that are made using spinning and then cutting :... and spelt crust Spelt Spelt is a hexaploid species of wheat. Spelt was an important staple in parts of Europe from the Bronze Age to medieval times; it now survives as a relict crop in Central Europe and northern Spain and has found a new market as a health food. Spelt is sometimes considered a subspecies of the... . |
Translates to Grandiosa - Spelt Pizza |
| 2009 | Grandiosa Uten Paprika: Ute på Prøve | Same as the original, but without red bell pepper | Translates to Grandiosa Without Red Bell Pepper; Out on Parole. A limited tryout release from January until May 2009 as a courtesy to those that pick off the red bell pepper on the original Pizza Grandiosa |