Google.org
Encyclopedia
Google.org is the charitable arm of Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 company Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

.

The organization has committed over $100 million in investments and grants as of May 2010. To fund the organization, Google granted them 3 million shares during their initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

. As of August 2011, Google.org's 3 million shares have an approximate value of $1.58 billion. Google has also pledged to contribute one percent of their annual profits to their charitable organizations.

Among its first projects is to develop a mass produced plug-in hybrid electric vehicle
Electric vehicle
An electric vehicle , also referred to as an electric drive vehicle, uses one or more electric motors or traction motors for propulsion...

 that can attain 100 mpg (miles per gallon
Gallon
The gallon is a measure of volume. Historically it has had many different definitions, but there are three definitions in current use: the imperial gallon which is used in the United Kingdom and semi-officially within Canada, the United States liquid gallon and the lesser used United States dry...

) (see vehicle-to-grid
Vehicle-to-grid
Vehicle-to-grid describes a system in which plug-in electric vehicles, such as electric cars and plug-in hybrids , communicate with the power grid to sell demand response services by either delivering electricity into the grid or by throttling their charging rate.Vehicle-to-grid can be used with...

).

In November 2007, Google.org announced RE (Renewable Energy Cheaper Than Coal), a project that will invest upwards of several hundred million dollars in order to produce renewable energy at a profit from wind
Wind energy
Wind energy is the kinetic energy of air in motion; see also wind power.Total wind energy flowing through an imaginary area A during the time t is:E = ½ m v2 = ½ v 2...

 and solar sources, particularly solar thermal energy
Solar thermal energy
Solar thermal energy is a technology for harnessing solar energy for thermal energy . Solar thermal collectors are classified by the United States Energy Information Administration as low-, medium-, or high-temperature collectors. Low-temperature collectors are flat plates generally used to heat...

. RE, as the name suggests, has the ultimate goal of creating more than a gigawatt of power (enough to power a city the size of San Francisco) from renewable sources that would be cheaper than energy produced from coal
Coal
Coal is a combustible black or brownish-black sedimentary rock usually occurring in rock strata in layers or veins called coal beds or coal seams. The harder forms, such as anthracite coal, can be regarded as metamorphic rock because of later exposure to elevated temperature and pressure...

.

The director from 2006 until 2009 was Dr. Larry Brilliant
Larry Brilliant
Lawrence "Larry" Brilliant is an American physician, epidemiologist, technologist, author, and the former director of Google's philanthropic arm Google.org. Brilliant, a technology patent holder, has been CEO of two public companies and other venture backed start ups. From 1973 to 1976, he...

. Upon stepping down, Brilliant was replaced by Megan Smith, Google's Vice-President of new business development, and the organization began focusing on creating engineering solutions to global problems with projects such as Google Flu Trends and Crisis Response, an effort to respond to natural disasters.

The company maintained high levels of giving while waiting to see what engineering solutions it could develop. In 2010, Google gave over $145 million to non-profits and academic institutions. In the same year, Google was named the Bay Area's top corporate philanthropist by the San Francisco Business Times for giving $27.6 million to Bay Area charities. Charitable funds come from Google.org, the Google Foundation and the company itself.

The Head of Advocacy and Communications of Google.org, Jacquelline Fuller, is member of the International Advisory Board of the African Press Organization
African Press Organization
Based in Dakar , the African Press Organization - APO is the leading press release wire in Africa, and the global leader in media relations related to Africa....

 (APO).

Major initiatives

Google.org's five major initiatives, announced in January 2008, are:
  • Develop renewable energy
    Renewable energy
    Renewable energy is energy which comes from natural resources such as sunlight, wind, rain, tides, and geothermal heat, which are renewable . About 16% of global final energy consumption comes from renewables, with 10% coming from traditional biomass, which is mainly used for heating, and 3.4% from...

     cheaper than coal
    Coal
    Coal is a combustible black or brownish-black sedimentary rock usually occurring in rock strata in layers or veins called coal beds or coal seams. The harder forms, such as anthracite coal, can be regarded as metamorphic rock because of later exposure to elevated temperature and pressure...

     (RE
  • Accelerate the commercialization of plug-in electric vehicle
    Plug-in electric vehicle
    A plug-in electric vehicle is any motor vehicle that can be recharged from any external source of electricity, such as wall sockets, and the electricity stored in the rechargeable battery packs drives or contributes to drive the wheels...

    s (RechargeIT
    RechargeIT
    RechargeIT is one of five initiatives within Google.org, the charitable arm of Google, created with the aim to reduce CO2 emissions, cut oil use, and stabilize the electrical grid by accelerating the adoption of plug-in electric vehicles.-History:...

    ): seed innovation, demonstrate technology, inform the debate, and stimulate market demand to foster mass commercialization of plug-in vehicles.
  • Predict and Prevent: identify "hot spots" and enable rapid response to emerging threats, such as infectious disease and climate risk.
  • Inform and Empower to Improve Public Services: use information to empower citizens and communities, providers, and policymakers to improve the delivery of essential public services (such as education, health, water and sanitation) in the developing world.
  • Fuel the Growth of Small and Medium-Sized Enterprises: increase the flow of risk capital to small and medium-sized businesses in the developing world.

Renewable energy

In 2008, Google.org joined a number of renewable energy initiatives, including:
  • investing $130 million in eSolar
    ESolar
    eSolar was founded by the Pasadena-based business incubator Idealab in 2007 as a developer of concentrating solar power plant technology....

     for solar thermal plants
  • presenting at the Renewable Energy Finance Forum-Wall Street, held June 18–19, 2008 at the Waldorf-Astoria Hotel. Google.org Climate Change and Energy Initiatives Director, Dan Reicher, will chair the opening remarks.
  • investing $10 million in Makani Power
    Makani Power
    Makani Power is an Alameda, California-based company that develops airborne wind turbines with the support of Google and the U.S. Department of Energy office of ARPA-E...

     for kite systems that tap into jetstreams
  • Filing a patent application for floating data centers powered by wave power
    Wave power
    Wave power is the transport of energy by ocean surface waves, and the capture of that energy to do useful work — for example, electricity generation, water desalination, or the pumping of water...

    .
  • invested in AltaRock Energy
    AltaRock Energy
    AltaRock Energy Inc., headquartered in Seattle, Washington and having a technology development office in Sausalito, California, is a privately held corporation that focuses on the development of geothermal energy resources and Enhanced Geothermal Systems...

    , first U.S. demonstration project of Enhanced Geothermal Systems
    Enhanced geothermal systems
    Enhanced Geothermal System is a new type of geothermal power technology that does not require natural convective hydrothermal resources. Until recently, geothermal power systems have exploited only resources where naturally occurring heat, water, and rock permeability are sufficient to allow...

      to create renewable energy
    Renewable energy
    Renewable energy is energy which comes from natural resources such as sunlight, wind, rain, tides, and geothermal heat, which are renewable . About 16% of global final energy consumption comes from renewables, with 10% coming from traditional biomass, which is mainly used for heating, and 3.4% from...

     through geothermal power
    Geothermal power
    Geothermal energy is thermal energy generated and stored in the Earth. Thermal energy is the energy that determines the temperature of matter. Earth's geothermal energy originates from the original formation of the planet and from radioactive decay of minerals...

    .

Google Foundation

Google.org also manages the Google Foundation. The foundation was founded earlier, with Google's help and with similar stated goals, and is a non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...

 under section 501(c)(3) of the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 Internal Revenue Code
Internal Revenue Code
The Internal Revenue Code is the domestic portion of Federal statutory tax law in the United States, published in various volumes of the United States Statutes at Large, and separately as Title 26 of the United States Code...

.

Its board consists of Google founders Sergey Brin
Sergey Brin
Sergey Mikhaylovich Brin is a Russian-born American computer scientist and internet entrepreneur who, with Larry Page, co-founded Google, one of the largest internet companies. , his personal wealth is estimated to be $16.7 billion....

 and Larry Page
Larry Page
Lawrence "Larry" Page is an American computer scientist and internet entrepreneur who, with Sergey Brin, is best known as the co-founder of Google. As of April 4, 2011, he is also the chief executive of Google, as announced on January 20, 2011...

. The two officer positions, besides Brilliant's as executive director, are both held by Gregory Miller, Google.org's Senior Advisor & Chief of Investments.

Google contributes services of some of its own employees to the foundation's work, and also funded the foundation with $90 million late in 2005.

See also

  • Low cost solar cell
  • v2g
  • Google PowerMeter
    Google PowerMeter
    Google PowerMeter was a software project of Google's philanthropic arm, Google.org, to help consumers track their home electricity usage. The development of the software was part of an effort by Google to invest in renewable energy, electricity grid upgrades, and other measures that would reduce...

  • The Final Inch
    The Final Inch
    The Final Inch is a short documentary about the effort to eradicate polio. It was directed by Irene Taylor Brodsky and focuses on health workers who are on the front lines of the fight to eliminate the disease....

  • World Day Against Cyber Censorship
    World Day Against Cyber Censorship
    World Day Against Cyber Censorship was first observed on March 12, 2008 at the request of Reporters Without Borders and Amnesty International. A letter written by Jean-Francois Julliard, Secretary-General of Reporters Without Borders, and Larry Cox, Executive Director of Amnesty International, was...

    , Netizen Prize

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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