Goldilocks Bakeshop
Encyclopedia
Goldilocks Bakeshop is a bakeshop industry in the Philippines
which produces and distribute Philippine cake
s and pastry
. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears.
Goldilocks was first opened in 1966 as a family business
and started in a one-door apartment
of a two-story structure on Pasong Tamo Street, Makati City
. It has established 192 branches throughout the islands.
Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as “The Two Moms,” started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took to their friends and relatives on every occasion.
Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first "customer." And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks. The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake it.
To date, Goldilocks has 18 stores in U.S. and 2 in Canada and other Asian Countries such as Thailand
, Singapore
and Hong Kong
, all of which are frequented by Filipinos and Americans alike. Plans for a US East Coast branches will soon open and hopefully due to OFW requests, branches in the Middle East.
Since Goldilocks opened in Las Vegas, Nevada and San Diego, California in 2005 and 2006 respectively, they have become popular destinations for Filipinos who are always craving for a taste of home.
The Bakeshop's main products includes cakes and breads, sweets and pastries. Some branches incorporate a Foodshop, offering Philippine cuisine, including beef
, chicken, pork, seafood and vegetable dishes as well as their Thirst Quenchers, such as halo-halo
, gulaman
, fruit salad
and sago
.
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
which produces and distribute Philippine cake
Cake
Cake is a form of bread or bread-like food. In its modern forms, it is typically a sweet and enriched baked dessert. In its oldest forms, cakes were normally fried breads or cheesecakes, and normally had a disk shape...
s and pastry
Pastry
Pastry is the name given to various kinds of baked products made from ingredients such as flour, sugar, milk, butter, shortening, baking powder and/or eggs. Small cakes, tarts and other sweet baked products are called "pastries."...
. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears.
Goldilocks was first opened in 1966 as a family business
Family business
A family business is a business in which one or more members of one or more families have a significant ownership interest and significant commitments toward the business’ overall well-being....
and started in a one-door apartment
Apartment
An apartment or flat is a self-contained housing unit that occupies only part of a building...
of a two-story structure on Pasong Tamo Street, Makati City
Makati City
The City of Makati is one of the 17 cities that make up Metro Manila, one of the most populous metropolitan areas in the world. Makati is the financial center of the Philippines and one of the major financial, commercial and economic hubs in Asia...
. It has established 192 branches throughout the islands.
Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as “The Two Moms,” started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took to their friends and relatives on every occasion.
Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first "customer." And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks. The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake it.
To date, Goldilocks has 18 stores in U.S. and 2 in Canada and other Asian Countries such as Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, all of which are frequented by Filipinos and Americans alike. Plans for a US East Coast branches will soon open and hopefully due to OFW requests, branches in the Middle East.
Since Goldilocks opened in Las Vegas, Nevada and San Diego, California in 2005 and 2006 respectively, they have become popular destinations for Filipinos who are always craving for a taste of home.
The Bakeshop's main products includes cakes and breads, sweets and pastries. Some branches incorporate a Foodshop, offering Philippine cuisine, including beef
Beef
Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...
, chicken, pork, seafood and vegetable dishes as well as their Thirst Quenchers, such as halo-halo
Halo-halo
Halo-halo is a popular Filipino dessert that is a mixture of shaved ice and evaporated milk to which are added various boiled sweet beans and fruits, and served in a tall glass or bowl....
, gulaman
Gulaman
Gulaman, in Filipino cuisine, refers to the bars of dried seaweed used to make jellies or flan, as well as the desserts made from it. Agarose or agar is made of processed seaweed, mostly from Gelidium corneum--one of the most common edible alga, dehydrated and formed into foot-long dry bars which...
, fruit salad
Fruit salad
Fruit salad is a dish consisting of various kinds of fruit, served in a liquid, either in their own juices or a syrup. When served as an appetizer or as a dessert, a fruit salad is sometimes known as a fruit cocktail or fruit cup...
and sago
Sago
Sago is a starch extracted in the spongy center or pith, of various tropical palm stems, Metroxylon sagu. It is a major staple food for the lowland peoples of New Guinea and the Moluccas, where it is called saksak and sagu. A type of flour, called sago flour, is made from sago. The largest supply...
.