Globus family of brands
Encyclopedia
The Globus family of brands is a worldwide group of escorted tour, river cruise and independent travel package companies, including the brand
s Globus, Cosmos, Avalon Waterways
and Monograms.
in Switzerland
.
Over time, Mantegazza acquired motorcoaches to transport tourists around the Lake Lugano area in southern Switzerland. Boasting a fleet of 12 coaches, operating local excursions for European tourists in Switzerland, Mantegazza called his new venture Globus Viaggi.
By 1950, Globus Viaggi had grown significantly, featuring 33 coaches with overnight excursions to Rome
, Venice
, the Dolomites
and French Riviera
. Gradually, the overnight excursions became regularly scheduled tours and grew longer to cover more ground. Later that decade, under the leadership of Werner Albek, Antonio’s business partner, Globus pioneered the concept of Grand European Touring by offering first-class European tours to North Americans.
By 1961, the company launched the Cosmos brand, featuring value-priced European touring for the cost-conscious British traveler.
Beginning in 1974, under the flagship of Sergio Mantegazza, son of Antonio and current president of Globus, the company's brands began expanding their markets beyond Great Britain
with packages to Africa
, Australia
, North and South America
, Southeast Asia
, Europe
and the South Pacific
. Also in the early 70s, Globus launched its North American company – Group Voyagers – overseeing U.S. tour operations and the American market for the Globus and Cosmos brands.
In 2003, the Globus family of brands launched a cruise company, Avalon Waterways. Also in 2003, the family extended its offerings by creating Monograms, which provides consumers independent travel packages.
In all, the group of companies, consists of more than 30 tourism and aviation businesses, serviced by more than 5,000 professionals. The companies’ escorted and independent vacations offer nearly 10,000 departures and almost 300 different itineraries, covering more than 65 countries on six continents. Combined, the travel brands carry nearly 500,000 passengers in a normal year, making the Globus family of brands the largest tour operator worldwide.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s Globus, Cosmos, Avalon Waterways
AvalonWaterways
Avalon WaterwaysWith U.S. operations in Littleton, Colorado and worldwide headquarters in Lugano, Switzerland, Avalon Waterways is part of the Globus family of brands. This small ship and river cruise line offers cruises in Europe, China, Egypt and the Galápagos Islands...
and Monograms.
Historic Timeline
The Globus family of brands began as a small family company with one man and a rowboat in 1928. Antonio Mantegazza, the company’s founder, used his rowboat to transport commercial goods across Lake LuganoLake Lugano
Lake Lugano is a glacial lake in the south-east of Switzerland, at the border between Switzerland and Italy. The lake, named after the city of Lugano, is situated between Lake Como and Lago Maggiore...
in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
.
Over time, Mantegazza acquired motorcoaches to transport tourists around the Lake Lugano area in southern Switzerland. Boasting a fleet of 12 coaches, operating local excursions for European tourists in Switzerland, Mantegazza called his new venture Globus Viaggi.
By 1950, Globus Viaggi had grown significantly, featuring 33 coaches with overnight excursions to Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...
, Venice
Venice
Venice is a city in northern Italy which is renowned for the beauty of its setting, its architecture and its artworks. It is the capital of the Veneto region...
, the Dolomites
Dolomites
The Dolomites are a mountain range located in north-eastern Italy. It is a part of Southern Limestone Alps and extends from the River Adige in the west to the Piave Valley in the east. The northern and southern borders are defined by the Puster Valley and the Sugana Valley...
and French Riviera
French Riviera
The Côte d'Azur, pronounced , often known in English as the French Riviera , is the Mediterranean coastline of the southeast corner of France, also including the sovereign state of Monaco...
. Gradually, the overnight excursions became regularly scheduled tours and grew longer to cover more ground. Later that decade, under the leadership of Werner Albek, Antonio’s business partner, Globus pioneered the concept of Grand European Touring by offering first-class European tours to North Americans.
By 1961, the company launched the Cosmos brand, featuring value-priced European touring for the cost-conscious British traveler.
Beginning in 1974, under the flagship of Sergio Mantegazza, son of Antonio and current president of Globus, the company's brands began expanding their markets beyond Great Britain
Great Britain
Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...
with packages to Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, North and South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
, Southeast Asia
Southeast Asia
Southeast Asia, South-East Asia, South East Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia. The region lies on the intersection of geological plates, with heavy seismic...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and the South Pacific
Oceania
Oceania is a region centered on the islands of the tropical Pacific Ocean. Conceptions of what constitutes Oceania range from the coral atolls and volcanic islands of the South Pacific to the entire insular region between Asia and the Americas, including Australasia and the Malay Archipelago...
. Also in the early 70s, Globus launched its North American company – Group Voyagers – overseeing U.S. tour operations and the American market for the Globus and Cosmos brands.
In 2003, the Globus family of brands launched a cruise company, Avalon Waterways. Also in 2003, the family extended its offerings by creating Monograms, which provides consumers independent travel packages.
In all, the group of companies, consists of more than 30 tourism and aviation businesses, serviced by more than 5,000 professionals. The companies’ escorted and independent vacations offer nearly 10,000 departures and almost 300 different itineraries, covering more than 65 countries on six continents. Combined, the travel brands carry nearly 500,000 passengers in a normal year, making the Globus family of brands the largest tour operator worldwide.