Glamour photography
Encyclopedia
Glamour photography is a genre of photography
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...

 whereby the subjects, usually female, are portrayed in a romantic or sexually alluring way. The subjects may be fully clothed or seminude, but glamour photography stops short of deliberately arousing the viewer and being pornographic photography.

Glamour photography is generally a composed image
Composition (visual arts)
In the visual arts – in particular painting, graphic design, photography and sculpture – composition is the placement or arrangement of visual elements or ingredients in a work of art or a photograph, as distinct from the subject of a work...

 of a subject in a still position. The subjects of glamour photography are often professional models, and the photographs are normally intended for commercial use, including mass-produced calendar
Calendar
A calendar is a system of organizing days for social, religious, commercial, or administrative purposes. This is done by giving names to periods of time, typically days, weeks, months, and years. The name given to each day is known as a date. Periods in a calendar are usually, though not...

s, pinups
Pin-up girl
A pin-up girl, also known as a pin-up model, is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, e.g. meant to be "pinned-up" on a wall...

 and for men's magazines, such as Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...

; but amateur subjects are also sometimes used, and sometimes the photographs are intended for private and personal use only. Photographers use a combination of cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

, lighting
Lighting
Lighting or illumination is the deliberate application of light to achieve some practical or aesthetic effect. Lighting includes the use of both artificial light sources such as lamps and light fixtures, as well as natural illumination by capturing daylight...

 and airbrushing techniques to produce an appealing image of the subject.

Early history

While there is some overlap in the time periods, the term glamour photography did not begin to be commonly applied to such photography until the 1960s. Before then, the term erotic photography was more commonly used.
Early types of this kind of modeling were often associated with "French postcards", small postcard
Postcard
A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope....

 sized images, that were sold by street vendors in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. In the early 1900s the pinup
Pin-up girl
A pin-up girl, also known as a pin-up model, is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, e.g. meant to be "pinned-up" on a wall...

 became popular and depicted scantily dressed women often in a playful pose seemingly surprised or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. Betty Grable
Betty Grable
Elizabeth Ruth "Betty" Grable was an American actress, dancer and singer.Her iconic bathing suit photo made her the number-one pin-up girl of the World War II era. It was later included in the LIFE magazine project "100 Photos that Changed the World"...

 was one of the most famous pinup models of all time; her pinup in a bathing suit was extremely popular with World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 soldiers.

In December 1953, Marilyn Monroe
Marilyn Monroe
Marilyn Monroe was an American actress, singer, model and showgirl who became a major sex symbol, starring in a number of commercially successful motion pictures during the 1950s....

 was featured in the first issue of Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...

 magazine. Bettie Page
Bettie Page
Bettie Mae Page was an American model who became famous in the 1950s for her fetish modeling and pin-up photos. She has often been called the "Queen of Pinups"...

 was the Playmate of the Month in January 1955. Playboy was the first magazine featuring nude glamour photography
Nude photography
Nude photography is a style of art photography which depicts the nude human body as a study. Nude photography should be distinguished from glamour photography, which places more emphasis on the model and her/his sexuality, and treats the model as the primary subject. Nude photography should also be...

 targeted at the mainstream consumer.

The British Queen of Curves in the 1950s and early sixties was Pamela Green
Pamela Green
Pamela Green was an English glamour model and actress, best known at the end of the 1950s and early 1960s...

. Harrison Marks
Harrison Marks
George Harrison Marks was a British glamour photographer and director of nudist, and later, pornographic films who was active in the fields for several decades.-Kamera and Pamela Green:...

, on the encouragement of Green, took up glamour photography and together in 1957 they published the pinup magazine Kamera. Currently in England the earliest use of the word "glamour" as a euphemism for nude modeling or photography is attributed to Marks' publicity material in 1950s.

Glamour models popular in the early 1990s included Hope Talmons and Dita Von Teese
Dita Von Teese
Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...

 and the modern era is represented in the U.S. by models like Heidi Van Horne
Heidi Van Horne
Heidi Van Horne is an American actress, pin-up model and writer. Besides modeling, she has acted in independent films and on several TV series, including ER, The O.C., and Gilmore Girls and as the prize girl on the revival of The Gong Show with Dave Attell for Comedy Central and Happy Madison...

 and Bernie Dexter
Bernie Dexter
-Early career:When she was 18, she won Miss Teen San Diego County and initially pursued a career in acting and modelling. She trained at cosmetology school, first working for Make-up Art Cosmetics and then working freelance on photoshoots. It was on one of these shoots, in 2002, that Dexter was...

, while the UK's leading representative of the genre is Lucy Pinder
Lucy Pinder
Lucy Katherine Pinder is an English glamour model, from Winchester, Hampshire.-Modelling career:In the summer of 2003, Pinder was spotted by a freelance photographer while sunbathing on Bournemouth beach...

.

Magazines and movie stars

Standards of glamour photography have changed over time, reflecting changes in social acceptance. In the early 1920s, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 photographers like Ruth Harriet Louise
Ruth Harriet Louise
Ruth Harriet Louise was an American professional photographer, the first woman photographer active in Hollywood; she ran Metro-Goldwyn-Mayer's portrait studio from 1925 to 1930.-Career:...

 and George Hurrell
George Hurrell
George Hurrell was a photographer who made a significant contribution to the image of glamour presented by Hollywood during the 1930s and 1940s.-Early life:...

 photographed celebrities to glamorise
Glamour (presentation)
Glamour originally was a magical-occult spell cast on somebody to make them believe that something or somebody was attractive. In the late 19th century terminology a non magical item used to help create a more attractive appearance gradually became 'a glamour'...

 their stature by utilizing lighting techniques to develop dramatic effects. During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 pin-up
Pin-up girl
A pin-up girl, also known as a pin-up model, is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, e.g. meant to be "pinned-up" on a wall...

 pictures of scantily clad movie star
Movie star
A movie star is a celebrity who is well-known, or famous, for his or her starring, or leading, roles in motion pictures. The term may also apply to an actor or actress who is recognized as a marketable commodity and whose name is used to promote a movie in trailers and posters...

s were extremely popular among US servicemen. However, until the 1950s, the use of glamour photography in advertising or men’s magazines was highly controversial or even illegal. Magazines featuring glamour photography were sometimes marketed as "art magazines" or "health magazines".

Popular portraiture

Since the 1990s glamour photography has increased in popularity among the public. Glamour portrait studios opened, offering professional hair and makeup artists and professional retouching to allow the general public to have the "model" experience. These sometimes include "boudoir" portraits but are more commonly used by professionals and high school seniors who want to look "their best" for their portraits.

Magazines

Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...

 was instrumental in changing the world of glamour photography as the first magazine which focused on nude models and was targeted at the mainstream consumer. In December 1953, Hugh Hefner
Hugh Hefner
Hugh Marston "Hef" Hefner is an American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises.-Early life:...

 published the first edition of Playboy with Marilyn Monroe
Marilyn Monroe
Marilyn Monroe was an American actress, singer, model and showgirl who became a major sex symbol, starring in a number of commercially successful motion pictures during the 1950s....

 on the cover, and nude photos of Monroe inside. Monroe's star status and charming personality helped to diminish the public outcry. When asked what she had on during the photoshoot, she replied "the radio". After Playboy broke through, many other magazines followed and this was instrumental in opening the market for the introduction of glamour photography into modern society.
Today, softcore
Softcore
Softcore pornography is a form of filmic or photographic pornography or erotica that is less sexually explicit than hardcore pornography. It is intended to tickle and arouse men and women. Softcore pornography depicts nude and semi-nude performers engaging in casual social nudity or non-graphic...

 nude photographs of models appear in publications such as Perfect 10, or tabloid newspapers such as Britain's The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...

s Page 3
Page Three girl
Page Three is a tabloid newspaper feature consisting of a topless photograph of a female glamour model, usually printed on the paper's third page...

.

Recently in order to increase profits by expanding possible sale locations, several popular glamour magazines (known as lad mags) are modifying the trend. They revert to styles of glamour photography of years ago by showing less nudity, in favor of implied (covered) nudity or toplessness
Toplessness
Toplessness is the state in which a female's breasts are uncovered, with the areolae and nipples visible, usually in a public space. It can also refer to a female not wearing any clothing above the waist, which is the female equivalent to a male barechestedness.The history and even the present-day...

, such as the handbra
Handbra
A handbra is a photographic pose in which a female model's nipples and areolae are covered with her own hands or with someone else's...

 technique, where a woman hides her nipple
Nipple
In its most general form, a nipple is a structure from which a fluid emanates. More specifically, it is the projection on the breasts or udder of a mammal by which breast milk is delivered to a mother's young. In this sense, it is often called a teat, especially when referring to non-humans, and...

s and areola
Areola
This article is about the breast tissue. For the entomology term, see the glossary of Lepidopteran terms. For an artistic cloud motif, see aureola. For the cactus feature, see Areole....

e by covering both breasts with her own hands, or those of another person. Examples include FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...

 (For Him Magazine) and Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....

 magazines, which launched in 1994 and 1995, respectively.

Related photography genres

  • History of erotic photography
    History of erotic photography
    Erotic photography is a style of art photography of an erotic and even a sexually suggestive or sexually provocative nature. Though the subjects of erotic photography are usually completely or mostly unclothed, that is not a requirement. Erotic photography dating from 1835 until the 1960s is often...

  • Fashion photography
    Fashion photography
    Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle...

  • Softcore
    Softcore
    Softcore pornography is a form of filmic or photographic pornography or erotica that is less sexually explicit than hardcore pornography. It is intended to tickle and arouse men and women. Softcore pornography depicts nude and semi-nude performers engaging in casual social nudity or non-graphic...

  • Nude photography
    Nude photography
    Nude photography is a style of art photography which depicts the nude human body as a study. Nude photography should be distinguished from glamour photography, which places more emphasis on the model and her/his sexuality, and treats the model as the primary subject. Nude photography should also be...


See also

  • Gravure idol
  • Erotic capital
    Erotic Capital
    Sexual capital or erotic capital is a form of social worthiness granted to an individual, as a result of his or her sexual attractiveness to the majority of his or her social group...

  • List of glamour models
  • Glamour
    Glamour (presentation)
    Glamour originally was a magical-occult spell cast on somebody to make them believe that something or somebody was attractive. In the late 19th century terminology a non magical item used to help create a more attractive appearance gradually became 'a glamour'...

    an appearance of enhanced attractiveness
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