GamerDNA
Encyclopedia
gamerDNA Inc. is a social media
company for computer and video game players founded on 2006-09-21, acquired by Crispy Gamer
in December 2009. The name is usually spelled with a lower case g: gamerDNA. Members may tag themselves with information on games they have played, server names and guild affiliations, and use this information to find people they have played with in the past, or find guilds or other gamers to play with based on play style. The company was originally funded by Flybridge Ventures (formerly known as IDG Ventures
).
, Steam and Xbox Live
; a database of games that locates games based on gameplay elements such as setting, tone and game mechanics; and quizzes such as the Bartle Test
, which helps a player identify what aspects of game play they are most interested in—and then form connections with other players with similar interests.
The company has been compared to a Facebook
and MySpace
for online game players,
Some industry analysts have observed that social networks for online games are part of a new trend in which major MMORPG
products are spawning secondary industries. Also like other social networks, the service allows members to form social connections with other members, and traverse the database of member profiles by these social connections or by user-defined tag clouds. However, the member profiles are geared toward the alter-egos that people play as within online games, and supports the storage of game histories, guild/clan
memberships, scores and profiles, and screenshots of game accomplishments. These features allow players to maintain social contact with each other as they grow beyond individual games, guilds or servers. The service also allows members to form groups oriented around their gaming guilds and clans, including features for event scheduling, roster management and private communication.
, a service that generates blog
s using Xbox 360
gameplay data using a data feed offered by Microsoft
.
founded the company in 2006. In April 2008, the company changed its name from GuildCafe Entertainment Inc. to GamerDNA Inc.. GamerDNA was acquired by Crispy Gamer
on 2009-12-16. As of Q1 2011, gamerdna.com is maintained and run by PlayXpert. . In July 2011 Crispy Gamer was acquired by Live Gamer Inc.
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
company for computer and video game players founded on 2006-09-21, acquired by Crispy Gamer
Crispy Gamer
Crispy Gamer is an independent video game focused site that features general coverage, commentary, reviews, comics, and videos about video games and video game culture.- History and Foundation :...
in December 2009. The name is usually spelled with a lower case g: gamerDNA. Members may tag themselves with information on games they have played, server names and guild affiliations, and use this information to find people they have played with in the past, or find guilds or other gamers to play with based on play style. The company was originally funded by Flybridge Ventures (formerly known as IDG Ventures
IDG Ventures
IDG Ventures is a global family of venture funds with approximately $6.8 billion under management. All of the funds were originally sole-source-funded by International Data Group.The first fund was created by IDG in 1996 and was located in San Francisco...
).
Social network for online gamers
GamerDNA helps people discover new games to play based on their interests. The site features a number of tools to help game-players learn about what aspects of games they enjoy, including automated tracking of games on XfireXfire
Xfire is a proprietary freeware instant messaging service for gamers, that also serves as a game server browser and has various other features. It is currently available for Microsoft Windows. Xfire was originally developed by Ultimate Arena based in Menlo Park, California...
, Steam and Xbox Live
Xbox Live
Xbox Live is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Corporation. It is currently the only online gaming service on consoles that charges users a fee to play multiplayer gaming. It was first made available to the Xbox system in 2002...
; a database of games that locates games based on gameplay elements such as setting, tone and game mechanics; and quizzes such as the Bartle Test
Bartle Test
The Bartle Test of Gamer Psychology is a series of questions and an accompanying scoring formula that classifies players of multiplayer online games into categories based on their gaming preferences. The test is based on a 1996 paper by Richard Bartle and was created in 1999–2000 by Erwin...
, which helps a player identify what aspects of game play they are most interested in—and then form connections with other players with similar interests.
The company has been compared to a Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
and MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
for online game players,
Some industry analysts have observed that social networks for online games are part of a new trend in which major MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....
products are spawning secondary industries. Also like other social networks, the service allows members to form social connections with other members, and traverse the database of member profiles by these social connections or by user-defined tag clouds. However, the member profiles are geared toward the alter-egos that people play as within online games, and supports the storage of game histories, guild/clan
Clan (computer gaming)
In computer and video gaming, a clan or guild is an organised group of players that regularly play together in a particular multiplayer games. These games range from groups of a few friends to 1000-person organizations, with a broad range of structures, goals and members. The lifespan of a clan...
memberships, scores and profiles, and screenshots of game accomplishments. These features allow players to maintain social contact with each other as they grow beyond individual games, guilds or servers. The service also allows members to form groups oriented around their gaming guilds and clans, including features for event scheduling, roster management and private communication.
Other services
In April 2008 GamerDNA acquired 360voice360voice
360voice is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve...
, a service that generates blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
s using Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
gameplay data using a data feed offered by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
.
History
Jon RadoffJon Radoff
Jon Radoff is an American entrepreneur, author and game designer. His work has focused on online communities, Internet media and computer games.Radoff dropped out to found NovaLink, an early internet service provider...
founded the company in 2006. In April 2008, the company changed its name from GuildCafe Entertainment Inc. to GamerDNA Inc.. GamerDNA was acquired by Crispy Gamer
Crispy Gamer
Crispy Gamer is an independent video game focused site that features general coverage, commentary, reviews, comics, and videos about video games and video game culture.- History and Foundation :...
on 2009-12-16. As of Q1 2011, gamerdna.com is maintained and run by PlayXpert. . In July 2011 Crispy Gamer was acquired by Live Gamer Inc.