360voice
Encyclopedia
360voice is a website where gamers can read or subscribe via RSS
RSS
-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...

 to a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

 about what their friends are doing every day on Xbox Live
Xbox Live
Xbox Live is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Corporation. It is currently the only online gaming service on consoles that charges users a fee to play multiplayer gaming. It was first made available to the Xbox system in 2002...

, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006. For example, one may view all the games played by Xbox Live director Larry Hryb
Larry Hryb
Lawrence "Larry" Hryb , also known by his Xbox Live gamertag Major Nelson, is the Director of Programming for the Microsoft gaming network Xbox Live. His blog "Xbox Live's Major Nelson" provides an "inside" look at operations at Microsoft's Xbox division. He picked the gamertag Major Nelson after a...

 (better known as "Major Nelson") on his 360voice blog. It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.

Experience Challenge

360voice has been the home to advertising programs such as the Old Spice
Old Spice
Old Spice is a prominent American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company.-History:...

 Experience Challenge, and has been recognized as part of a trend within advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.

History

In April 2008, the company was acquired by GamerDNA
GamerDNA
gamerDNA Inc. is a social media company for computer and video game players founded on 2006-09-21, acquired by Crispy Gamer in December 2009. The name is usually spelled with a lower case g: gamerDNA...

under undisclosed terms. In December 2008, the domain name of 360voice.com was moved to 360voice.gamerdna.com. The site is part of the gamerDNA Media network.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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