Galaxy (chocolate)
Encyclopedia
Galaxy is a brand
of milk chocolate made and marketed by Mars Incorporated
. It is one of several related products punning upon the name Mars by using an astronomical
name. The brand was launched in 1960 and bought by Mars in 1986.
and the Middle East
as well as in Africa.
The brand is called Dove
in many parts of the world including the United States
, People's Republic of China
, Germany
, the Netherlands
, Canada
, Malaysia , Australia
, France
and Greece
. However, the chocolate used in Dove products in the United States
is different in taste from the chocolate used in Galaxy in the United Kingdom
.
The Galaxy and Dove brands cover a wide range of products including chocolate bars - milk chocolate, Caramel
(milk chocolate with soft caramel
centre), Fruit & Nut, Minstrels
, Ripple
(milk chocolate with a folded or "rippled" milk chocolate centre), Counters (Minstrels without the shell), Amicelli, Duetto, Promises, and Truffle
(milk chocolate with a truffle
centre). Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk
, hot chocolate
powder, chocolate cake
s, ice cream
and more.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of milk chocolate made and marketed by Mars Incorporated
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
. It is one of several related products punning upon the name Mars by using an astronomical
Astronomy
Astronomy is a natural science that deals with the study of celestial objects and phenomena that originate outside the atmosphere of Earth...
name. The brand was launched in 1960 and bought by Mars in 1986.
Popularity
Galaxy chocolate is highly popular in United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
as well as in Africa.
The brand is called Dove
Dove (chocolate)
Dove is a brand of chocolate made and marketed by the Mars company.- History :...
in many parts of the world including the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Malaysia , Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
. However, the chocolate used in Dove products in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
is different in taste from the chocolate used in Galaxy in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
(milk chocolate with soft caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
centre), Fruit & Nut, Minstrels
Minstrels (chocolate)
Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Cyprus, France, Malta, and Spain....
, Ripple
Ripple
Ripple is the more common name for a capillary wave in fluid dynamics.Ripple can also refer to:* Ripple , a non-profit click-to-donate internet site and search engine* Ripple effect, the socio-educational phenomenon...
(milk chocolate with a folded or "rippled" milk chocolate centre), Counters (Minstrels without the shell), Amicelli, Duetto, Promises, and Truffle
Chocolate truffle
A chocolate truffle is a type of chocolate confectionery, traditionally made with a chocolate ganache center coated in chocolate or cocoa powder, usually in a spherical, conical, or curved shape...
(milk chocolate with a truffle
Chocolate truffle
A chocolate truffle is a type of chocolate confectionery, traditionally made with a chocolate ganache center coated in chocolate or cocoa powder, usually in a spherical, conical, or curved shape...
centre). Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk
Chocolate milk
Chocolate milk is a sweetened, usually cold, cocoa-flavored milk drink. It is created when chocolate syrup is mixed with milk . It can be purchased pre-mixed or made at home with either cocoa powder and a sweetener , or with melted chocolate, chocolate syrup, or chocolate milk mix...
, hot chocolate
Hot chocolate
Hot chocolate is a heated beverage typically consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and sugar...
powder, chocolate cake
Chocolate cake
Chocolate cake is a cake flavored with melted chocolate or cocoa powder.-History:Chocolate cake is made with chocolate; it can be made with other ingredients, as well. These ingredients include fudge, vanilla creme, and other sweeteners. The history of chocolate cake goes back to 1764, when Dr...
s, ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
and more.