Full-size car
Encyclopedia
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
term used in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
for an automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...
larger than a mid-size car
Mid-size car
A mid-size car is the North American/Australian standard for an automobile with a size equal to or greater than that of a compact...
. In the United States, the EPA
United States Environmental Protection Agency
The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...
uses "large car" to denote full-size cars.
Full-size cars are usually denoted for their length, nearing 5000 mm (197 in) in basic sedans, with luxury models often tending to reach 5350 mm (211 in). Previously, a wheelbase
Wheelbase
In both road and rail vehicles, the wheelbase is the distance between the centers of the front and rear wheels.- Road :In automobiles, the wheelbase is the horizontal distance between the center of the front wheel and the center of the rear wheel...
greater than 2790 mm (110 in) was the criterion. The term first appeared in the early 1960s to define what also became known as "standard"-size cars from the new compact and intermediate models then being introduced. Full-size is also defined in space measurement as greater than 3,300 L (120 ft³) of combined passenger and cargo interior volume.
Use of the term in North America became popular (and necessary) after the introduction of compacts by the U.S. "Detroit Big Three" for the 1960 model year, and then a few years later the introduction of what became known as mid-size cars. While length and wheelbase varied (increasing over time) being considered full-size required a width as close as practical to the 80 inch width limit over which the federal government required vehicles to have clearance lights. The term was most correctly applied to cars close to the width limit carrying nameplates of "The Low Priced Three", Chevrolet, Ford, and Plymouth.
Manufacturers hoped their slightly more expensive brands such as Pontiac, Mercury, and Dodge, would be perceived by the public as more desirable than a full-size car even in situations where they weren't any larger. But while the difference between a full-size car, a basic large Chevrolet, Ford, or Plymouth, and a luxury car such as Cadillac, Lincoln, or Imperial, was clear, both manufacturers and consumers had difficulty classifying those in between, such as large Pontiacs, Mercurys, or Dodges. Manufacturers contributed to the lack of distinction by reaching into the lower price ranges with what had previously been considered medium-priced brands.
For 1977, General Motors downsized
Downsize (automobile)
Downsizing in the automobile industry is the practice of redesigning a vehicle to retain the interior volume, and often the nameplate and styling of a larger car to a smaller, more efficient platform. General Motors was among the first to announce a downsize strategy for the whole company as a...
its full-size (and higher priced) cars, with overall width cut from approximately 80 inches to the mid-70 inch range. Chevrolet, Pontiac, and the less expensive Oldsmobile and Buick models had a 116-inch wheelbase. More expensive Oldsmobile and Buick models, plus the Cadillac had a 119 inch wheelbase but no more width. The cars sold less well than the 1976 models. Ford and Chrysler downsized for 1979, the latter even building its downsized car on a modified version
Chrysler R platform
The Chrysler R platform, introduced for 1979, was essentially a slightly modernized version of Chrysler's 1971-78 intermediate B platform, which had its roots in the company's downsized 1962 full-size models . It was a response to the downsized 1977 Chevrolet Caprice and Ford LTD, but proved...
of its long running mid-size platform, which was comparable in size to the new platforms designed by GM and Ford. By this time, a huge increase in gasoline prices had made it difficult to sell any large cars, downsized or not. Chrysler had the huge misfortune of introducing two consecutive new designs of its largest cars, in 1974 and 1979, during times when gasoline prices suddenly increased.
EPA interior and trunk volume categories for the most part resulted in mid-size, full-size, and luxury cars common in the mid-1970s all being classified as large cars. The 1980s Plymouth Gran Fury, Dodge Diplomat, and Chrysler Fifth Avenue
Chrysler M platform
The M-Bodies were Chrysler Corporation's successor to the F-body Aspen/Volare. The platform, almost identical to the F, was introduced in 1977 and was the basis for some mid-sized Chrysler models until its demise in 1989. The M-body was also the successor to the short-lived R-body, as the Chrysler...
, classified as large cars at the time, were derived from the Dodge Aspen
Dodge Aspen
The Dodge Aspen, produced from 1976 to 1980, was a compact car from Chrysler Corporation's Dodge division; its Plymouth-branded counterpart was the Volaré . It was launched as a two-door coupe, a four-door sedan, and a unique-for-the-segment station wagon...
and Plymouth Volare, originally marketed as compacts.
While many modern cars are referred to as full-size, they don't qualify for the term as used in the 1960s and 1970s. Consumer acceptance of large SUVs approaching 80 inches in width shows interest remains in vehicles capable of three-across seating with reasonable comfort, a strong point of a true full-size car. A true full-size car produced with today's technology, would provide this functionality with the additional advantages of better handling and fuel economy due to being lower than a large wide SUV.
Decline and renaissance
The sales of full-size vehicles in the United States declined after the early 1970s fuel crisis. By that time, full-size cars had grown to wheelbases of 121–127 in (3.1–3.2 m) and overall lengths of around 225 in (5,715 mm). In the 1970s due to the fuel crisis and the resulting rise in fuel costs, many people traded in their full-size cars for smaller models such as the Chevrolet NovaChevrolet Nova
The Chevrolet Chevy II/Nova is a compact automobile manufactured by the Chevrolet division of General Motors produced in four generations for the 1962 through 1979 model years. Nova was the top model in the Chevy II lineup through 1968. The Chevy II nameplate was dropped, Nova becoming the...
, Ford Maverick
Ford Maverick (North America)
The Ford Maverick was a compact car manufactured from April 1969-1977 in the United States, Canada, Mexico and from 1973-1979 in Brazil — employing a rear wheel drive platform dating to the original 1960 Falcon...
, and Plymouth Valiant
Plymouth Valiant
The Plymouth Valiant is an automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976. It was created to give the company an entry in the compact car market emerging in the late 1950s...
, also it was during this time Japanese cars such as the Toyota Corolla
Toyota Corolla
The Toyota Corolla is a line of subcompact and compact cars manufactured by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the best selling nameplate in the world, with over 35 million...
and Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...
gained popularity. American Motors
American Motors
American Motors Corporation was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history.George W...
discontinued its full-size AMC Ambassador
AMC Ambassador
- 1958 :American Motors planned to produce a stretched a wheelbase version of the Rambler platform for Nash dealers to be the new Nash Ambassador, and another for Hudson dealers...
in 1974; starting in the late 1970s, the other American automakers began selling full-size cars with smaller exterior dimensions and smaller, more fuel efficient engines. That, combined with gas being cheap once again in the 1980s, full-size cars regained popularity.
Chrysler discontinued its full-size cars (Dodge Diplomat
Dodge Diplomat
The Dodge Diplomat is an American mid-size car made from 1977 to 1989. It is substantially identical to the Chrysler- and Plymouth-branded versions of Chrysler's M-body cars, including the Chrysler LeBaron and New Yorker Fifth Avenue and the Plymouth Gran Fury in the U.S. market and the Plymouth...
, Chrysler Fifth Avenue
Chrysler Fifth Avenue
With the R-body out of production and the LeBaron name transferred to the Chrysler K platform for 1982, the New Yorker was downsized once again, becoming a mid-sized car ....
, and Plymouth Gran Fury
Plymouth Gran Fury
The Plymouth Gran Fury is an automobile manufactured by the Chrysler Corporation to signify Plymouth's largest full-size automobile from 1975 to 1977. The nameplate would be used on successive downsizings, first in 1980, and again in 1982, through what would originally have been intermediate and...
) in 1989. General Motors discontinued its full-size cars (Chevrolet Impala SS/Caprice
Chevrolet Caprice
The Chevrolet Caprice is a full-sized automobile produced by the Chevrolet Division of General Motors in North America for the 1965 through 1996 model years. Full-size Chevrolet sales peaked in 1965 with over a million sold. It was the most popular American car in the sixties and early seventies....
, Buick Roadmaster
Buick Roadmaster
The Roadmaster was an automobile built by the Buick division of General Motors. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and shared their basic structure with senior Oldsmobiles. Between 1946 and 1957 the Roadmaster was Buick's top of the line...
, Oldsmobile Custom Cruiser
Oldsmobile Custom Cruiser
The Oldsmobile Custom Cruiser is large rear-wheel drive station wagon which was produced by Oldsmobile from 1971 to 1992. The Custom Cruiser used the same platform as the Buick, Chevrolet and Pontiac full-size wagons...
and Cadillac Fleetwood
Cadillac Fleetwood
Lawrence P. Fisher was the Fisher brother most closely involved with Cadillac in its early years. In 1916 he joined the Fisher Body Company which had been formed by two of his brothers in 1908. Larry was one of four of the seven Fisher brothers who brought Fisher Body Corporation under the General...
) in 1996. The 2011 model year marks the final year of production of the Ford Panther platform
Ford Panther platform
The Ford Panther platform is an automobile platform that was used by Ford Motor Company for full-size, rear-wheel drive sedans. Introduced in late 1978 for the 1979 model year, it was progressively updated over 33 years of production. In September 2011, the last car produced on the platform was...
(the Ford Crown Victoria
Ford Crown Victoria
-1992–1994:Released in March 1991 as an early 1992 model, the Crown Victoria sedan was completely redesigned with a rounder, eight-window roofline . The redesign reduced the coefficient of drag from 0.42 to 0.34; the suspension setup was also heavily revised...
/Police Interceptor, Mercury Grand Marquis
Mercury Grand Marquis
The Mercury Grand Marquis was a full-size rear-wheel drive sedan sold by the Lincoln-Mercury division of the Ford Motor Company; the Grand Marquis was the flagship of the Mercury lineup. The nameplate itself had been in use since 1975 as the premium trim level of the Mercury Marquis; the Grand...
, and Lincoln Town Car
Lincoln Town Car
The Lincoln Town Car is a full-size luxury sedan that was sold by the upscale Lincoln division of Ford Motor Company; it was produced from 1981 to the 2011 model years...
).
During the 1980s and 1990s, full-size cars lost ground to other vehicle types as family vehicles. Initially, full-size sedans and station wagons lost ground to vans, which offered additional seating and cargo capacity with lower fuel consumption. During the 1990s, full-size sedans and wagons lost further ground to mid-size and full-size SUVs, as they had similar towing capacity and a V8 engine started becoming an option in mid-size versions. In North America, full-size station wagons would vanish during the 1990s; Ford was the first to discontinue theirs after the 1991 model year, with GM following suit after 1996.
Now that fuel costs are high once again, people are looking towards today's more efficient vehicles. These include automobiles such as compact and mid-size vehicles powered by smaller, more efficient engines. American-brand full-size sedans such as Buicks, and luxury full-size Deville DTS are still best-selling in the full-size segment. However, there is a serious attack on full-size from promoting agencies, trying to replace the size with price range. Thus, for instance, a review like the one from USA News, named "Best luxury large cars of 2008" (see a link below) has included only one large car (Cadillac DTS
Cadillac DTS
The Cadillac DTS is a full-size luxury sedan produced by General Motors, an American automobile company. The DTS replaced the Cadillac DeVille as General Motors' largest luxury car for the 2006 model year...
) and all others are really mid-size cars. This is mostly because, in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, full-size cars have only recently gained in popularity. During the 1980s, full-size cars were rare in Europe, but now they have become a common sight. In Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, full-size cars make up 15% of the total number of cars (VDA annual report), however, this number includes likely mid-size cars as well.
Outside North America
A "large family carLarge family car
A large family car, also known as a D-segment car, is a European automobile classification which is larger than a small family car and smaller than an executive car. Multi-purpose vehicles based on a large family car design are often called large MPVs, while similarly-priced models from luxury car...
," the equivalent of a full-size car class in Australian terms, often denoted by width. Therefore, the Ford Falcon
Ford Falcon (Australia)
The Ford Falcon is a full-size car which has been manufactured by Ford Australia since 1960. Each model from the XA series of 1972 onward has been designed, developed and built in Australia and/or New Zealand, following the phasing out of the American Falcon of 1960–71 which had been re-engineered...
, Toyota Aurion
Toyota Aurion
The Toyota Aurion is a mid-size car produced by Toyota in Australia and parts of Asia since 2006. The Aurion, given the model designation XV40 is essentially a Toyota Camry with revised front- and rear-end treatment, along with changes to the interior...
and Holden Commodore
Holden Commodore
The Holden Commodore is an automobile manufactured since 1978 by the Holden subsidiary of General Motors in Australia, and, formerly, in New Zealand. In the mid-1970s, Holden established proposals to replace the long-serving Kingswood nameplate with a smaller, Opel-based model...
are considered large cars in the Australian and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
markets. These cars are sometimes referred to as "family cars" in Australia, and are typically 4800 mm (189 in) or more in length.
In Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the terms "executive car" and "luxury car" may refer to cars of this size, such as the Audi A8
Audi A8
The Audi A8 is a four-door, full-size, luxury sedan car manufactured and marketed by the German automaker Audi since 1994. Succeeding the Audi V8, the A8 has been offered with front wheel drive or permanent four-wheel drive, with multitronic or tiptronic automatic transmissions — and in short- and...
, BMW 7-Series, Mercedes-Benz S-Class
Mercedes-Benz S-Class
The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...
, Volkswagen Phaeton
Volkswagen Phaeton
The Volkswagen Phaeton is a full-size luxury sedan/saloon manufactured by German automaker Volkswagen, and is described by Volkswagen as their "premium class" vehicle...
, and Jaguar XJ
Jaguar XJ
Jaguar XJ is the designation that has been used for a series of luxury saloon cars sold under the British Jaguar marque. The first XJ was launched in 1968 and the designation has been used for successive Jaguar flagship models since then. The original model was the last Jaguar saloon to have had...
.
List of full-size cars
Note: This list is current as of the 2011 model year.Current full-size cars
An asterisk denotes a car available with 6-passenger seating
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Jaguar XJ Jaguar XJ is the designation that has been used for a series of luxury saloon cars sold under the British Jaguar marque. The first XJ was launched in 1968 and the designation has been used for successive Jaguar flagship models since then. The original model was the last Jaguar saloon to have had... Kia Opirus The Kia Opirus was a full-size car manufactured and marketed by Kia Motors that was launched in April 2003 — and was marketed globally under various nameplates, prominently as the Amanti. It was considered to be Kia's flagship vehicle.... Lexus LS The Lexus LS is a full-size luxury sedan that serves as the flagship model of Lexus, the luxury division of Toyota. Four generations of the sedan have been produced, all equipped with V8 engines and rear-wheel drive, although since 2006 all-wheel drive, hybrid, and long-wheelbase variants have also... Lincoln MKS The Lincoln MKS is a full-size luxury sedan from the Lincoln division of the Ford Motor Company. The MKS first appeared in concept form at the North American International Auto Show in January 2006 with the production version, a 2009 model, appearing later at the Los Angeles International Auto... Lincoln Town Car The Lincoln Town Car is a full-size luxury sedan that was sold by the upscale Lincoln division of Ford Motor Company; it was produced from 1981 to the 2011 model years... * Maybach 57 and 62 The Maybach 57 and 62 were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG . They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show... Maserati Quattroporte The Maserati Quattroporte is a luxury four-door saloon made by Maserati in Italy. The name translated from Italian literally means "four doors". There have been five generations of the car, each separated by a period of roughly five years.... Mercury Grand Marquis The Mercury Grand Marquis was a full-size rear-wheel drive sedan sold by the Lincoln-Mercury division of the Ford Motor Company; the Grand Marquis was the flagship of the Mercury lineup. The nameplate itself had been in use since 1975 as the premium trim level of the Mercury Marquis; the Grand... * Mercedes-Benz S-Class The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s... Nissan Cima The Nissan Cima is a large luxury sedan produced by Nissan Motor Co., Ltd. for the Japanese market. The car's name is derived from Spanish for "summit". The hood ornament uses an image of an acanthus leaf. The acanthus leaf was commonly used by classical Greeks to make a wreath for use as a... Nissan President The Nissan President was a Japanese luxury limousine produced by Nissan from 1965 to 2010. The car was mainly used by corporate executives and government officers. It was a luxury sedan specifically aimed to the Japanese market, where its main competitor was the Toyota Century.The President was... Rolls-Royce Phantom Rolls-Royce has used the Phantom name on luxury cars over the past century:* Rolls-Royce Phantom I, 1925–1931* Rolls-Royce Phantom II, 1929–1936* Rolls-Royce Phantom III, 1936–1939* Rolls-Royce Phantom IV, 1950–1959... Saab 9-5 The Saab 9-5 is an executive car produced by the Swedish automobile maker Saab. The first generation was introduced in 1997 as the replacement to the Saab 9000 for the 1998 model year. At the time, the car represented a great leap forward for Saab... Samsung SM7 The Samsung SM7 is a mid-size luxury sedan produced by the Korean manufacturer Renault Samsung Motors.-First generation:The SM7 is based on the Nissan J31 platform, which also shares underpinnings with the Nissan Teana and the sixth-generation Nissan Maxima... SsangYong Chairman SsangYong renamed pre-2008 Chairman model as Chairman H to differentiate from Chairman W. Chairman H kept same exterior, interior, engine, transmission and features as the previous models... Toyota Avalon The Toyota Avalon is a full-size car produced by Toyota in the United States, and is the flagship sedan of Toyota in the United States, Canada, Puerto Rico and the Middle East. It was also produced in Australia from 2000 until July 2005 when it was replaced in November 2006 by the Toyota Aurion... Toyota Century The Toyota Century is a large four-door limousine produced mainly for the Japanese market, serving as Toyota's flagship car. Production of the Century began in 1967 and the model received only minor changes until a redesign in 1997. The Century derived its name from the 100th anniversary of the... Toyota Crown Majesta The Toyota Crown Majesta is a full-size premium luxury automobile. The Toyota Crown Majesta shares a stretched variant of the UZS platform series from the smaller Toyota Crown and Lexus GS/Toyota Aristo, however, it is not just a upper trim level of the Crown sedan, the Majesta is a separate car... Volkswagen Phaeton The Volkswagen Phaeton is a full-size luxury sedan/saloon manufactured by German automaker Volkswagen, and is described by Volkswagen as their "premium class" vehicle... Volvo S80 The Volvo S80 is a mid-size executive saloon/sedan from Swedish automaker Volvo Cars, and was introduced in 1998 to take the place of the rear-wheel drive Volvo 960/S90 saloons in the model range. The Volvo S80 was built at the Torslanda Plant in Gothenburg, Sweden. Unlike most Volvo models, it... |
Recent full-size cars
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