Fruit Brute was one of a line of five monster-themed breakfast cereals

General Mills monster-themed breakfast cereals

General Mills monster-themed breakfast cereals are five current and formerly distributed breakfast cereal brands in North America. The series includes Count Chocula, Franken Berry, and Boo Berry, and the discontinued Fruit Brute and Fruity Yummy Mummy.-History:In 1971, the first two cereals in the...

 produced by General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

 for the North American market.. It is also the name of the cereal's mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

, a humorous cartoon

Cartoon

A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...

 werewolf

Werewolf

A werewolf, also known as a lycanthrope , is a mythological or folkloric human with the ability to shapeshift into a wolf or an anthropomorphic wolf-like creature, either purposely or after being placed under a curse...

. The frosted fruit-flavored cereal contained lime

Lime (fruit)

Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...

 flavored marshmallow

Marshmallow

The marshmallow is a confection that, in its modern form, typically consists of sugar, corn syrup, water, gelatin that has been softened in hot water, dextrose, vanilla flavourings, and sometimes colouring, whipped to a spongy consistency. Some marshmallow recipes call for egg whites...

s. Fruit Brute was produced from 1975 to 1983. Somewhat unusual for a retired advertising character, Fruit Brute continues to be seen on the occasional piece of official merchandise: in recent years both a resin model kit and a bobblehead statue

Bobblehead doll

A bobblehead doll, also known as a bobbing head doll, nodder, or wobbler, is a type of collectible toy. Its head is often oversized compared to its body...

 have been sold in his image.

Quentin Tarantino

Quentin Tarantino

Quentin Jerome Tarantino is an American film director, screenwriter, producer, cinematographer and actor. In the early 1990s, he began his career as an independent filmmaker with films employing nonlinear storylines and the aestheticization of violence...

 used Fruit Brute cereal as a prop in two of his movies. It is seen in "Mr Orange's" (Tim Roth) apartment in Reservoir Dogs

Reservoir Dogs

Reservoir Dogs is an American crime film marking debut of director and writer Quentin Tarantino. It depicts the events before and after a botched diamond heist, but not the heist itself. Reservoir Dogs stars an ensemble cast: Harvey Keitel, Steve Buscemi, Tim Roth, Michael Madsen, Chris Penn, and...

and "Lance" (Eric Stoltz) is seen eating it in Pulp Fiction

Pulp Fiction (film)

Pulp Fiction is a 1994 American crime film directed by Quentin Tarantino, who co-wrote its screenplay with Roger Avary. The film is known for its rich, eclectic dialogue, ironic mix of humor and violence, nonlinear storyline, and host of cinematic allusions and pop culture references...

.

See also

• Count Chocula
• Franken Berry
• Boo Berry
• Yummy Mummy
  General Mills monster-themed breakfast cereals
  General Mills monster-themed breakfast cereals are five current and formerly distributed breakfast cereal brands in North America. The series includes Count Chocula, Franken Berry, and Boo Berry, and the discontinued Fruit Brute and Fruity Yummy Mummy.-History:In 1971, the first two cereals in the...