Frank Simoes
Encyclopedia
Frank Simoes was an Indian writer born in Mumbai
. He studied at St. Mary's School in Mumbai and began his career as a writer with the Times of India. After his initial foray into writing, he began to have his articles published fairly regularly.
Simoes was of Goa
n ancestry and left India at 19 to serve as a deckhand on a Japanese
trading ship and travelled to Genoa
, and later spent time in Europe
doing odd jobs. Upon his return to India
, he got a job with Ogilvy & Mather
as a copy trainee, and stayed with them thirteen years. He then started Frank Simoes Advertising Private Limited in 1970 and ran it for over twenty years. His worked for Liberty Shirts, Vimal, Raymond Suitings and the Taj Mahal Hotel group, amongst others. His work for the Taj Hotels made it South Asia's number one luxury hotel brand and synonymous with Goa. He was honoured with the Hall of Fame by Communication Arts Guild
, Mumbai in 1987.
He then retired from advertising and devoted his full time to writing. His first book, Sale Forward Voyager, a biography of Goan industrialist Vasudev Salgaocar, was published in 1991 and gained him nation-wide recognition. Simoes was elected to the Hall of Fame at the National Awards for Excellence in Advertising 1991 in Kolkata
. His best known work remains Glad Seasons in Goa, a work on Goa.
Simoes died of cardiac arrest
on August 26, 2002. He had been suffering from cancer
at the time.
Malavika Sanghvi wrote in her column in The Times:
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
. He studied at St. Mary's School in Mumbai and began his career as a writer with the Times of India. After his initial foray into writing, he began to have his articles published fairly regularly.
Simoes was of Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...
n ancestry and left India at 19 to serve as a deckhand on a Japanese
Japanese people
The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...
trading ship and travelled to Genoa
Genoa
Genoa |Ligurian]] Zena ; Latin and, archaically, English Genua) is a city and an important seaport in northern Italy, the capital of the Province of Genoa and of the region of Liguria....
, and later spent time in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
doing odd jobs. Upon his return to India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, he got a job with Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
as a copy trainee, and stayed with them thirteen years. He then started Frank Simoes Advertising Private Limited in 1970 and ran it for over twenty years. His worked for Liberty Shirts, Vimal, Raymond Suitings and the Taj Mahal Hotel group, amongst others. His work for the Taj Hotels made it South Asia's number one luxury hotel brand and synonymous with Goa. He was honoured with the Hall of Fame by Communication Arts Guild
Communication Arts Guild
Communication Arts Guild or CAG is an organisation dedicated to Indian Advertising Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication today. Located in Mumbai, this is the only organisation which has the complete record of the...
, Mumbai in 1987.
He then retired from advertising and devoted his full time to writing. His first book, Sale Forward Voyager, a biography of Goan industrialist Vasudev Salgaocar, was published in 1991 and gained him nation-wide recognition. Simoes was elected to the Hall of Fame at the National Awards for Excellence in Advertising 1991 in Kolkata
Kolkata
Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...
. His best known work remains Glad Seasons in Goa, a work on Goa.
Simoes died of cardiac arrest
Cardiac arrest
Cardiac arrest, is the cessation of normal circulation of the blood due to failure of the heart to contract effectively...
on August 26, 2002. He had been suffering from cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...
at the time.
Malavika Sanghvi wrote in her column in The Times: