Fourth Street Live!
Encyclopedia
Fourth Street Live! is a 350000 square feet (32,516.1 m²) entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

 and retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 complex located on 4th Street, between Liberty and Muhammad Ali Boulevard, in Downtown
Downtown Louisville
Downtown Louisville is the largest central business district in the Commonwealth of Kentucky and the urban hub of the Louisville, Kentucky Metropolitan Area. Its boundaries are the Ohio River to the north, Hancock Street to the east, York and Jacob Streets to the south, and 9th Street to the west...

 Louisville, Kentucky
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

. It is owned and was developed by the Cordish Company
Cordish Company
The Cordish Company is a real estate development and entertainment operating company with its headquarters on the 6th floor of the Pratt Street Power Plant in Baltimore, Maryland...

; it was designed by Louisville architects, Bravura Corporation. Fourth Street Live! first opened to the public on June 1, 2004, and all stores were finally completed for the grand opening on October 30, 2004. City planner
Urban planner
An urban planner or city planner is a professional who works in the field of urban planning/land use planning for the purpose of optimizing the effectiveness of a community's land use and infrastructure. They formulate plans for the development and management of urban and suburban areas, typically...

s hoped that the district would attract further commercial business development while providing an attractive entertainment venue for the city's hotel and tourist business as well as the local population.

Restaurants and entertainment venues in the complex include Hard Rock Cafe
Hard Rock Cafe
Hard Rock Cafe is a chain of theme restaurants founded in 1971 by Americans Peter Morton & Isaac Tigrett. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2006, Hard Rock was sold to the Seminole Tribe of Florida, and...

, Red Star Tavern, T.G.I. Friday's
T.G.I. Friday's
T.G.I. Friday's is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF...

, Friday's Rocks!, Sully's Irish Pub, The Sports & Social Club (bowling alley and restaurant),Ri Ra Irish Pub, J Gumbo's, a British style restaurant The Pub, and the first-ever Maker's Mark
Maker's Mark
Maker’s Mark is a small batch bourbon whiskey that is distilled in Loretto, Kentucky by Beam Inc.. It is sold in distinctively squarish bottles, which are sealed with red wax. The distillery offers tours, and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.- History...

 Bourbon House & Lounge. Fourth Street Live! also has a wide variety of bars and nightclubs including Angel's Rock Bar, Hotel, Sully's, Wet Willies, S & SC, Howl at the Moon, Saddle Ridge and Tengo Sed Cantina.

A mall-style food court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...

 is also located in the complex with restaurants like Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...

, Cold Stone Creamery
Cold Stone Creamery
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

, and Subway
Subway (restaurant)
Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...

. There are also several retail stores such as Borders Books and Music, Fashion Shop, Footlocker GameStop
GameStop
GameStop Corporation is an American video game and entertainment software retailer. The company, whose headquarters is in Grapevine, Texas, United States, operates 6,500 retail stores throughout the United States, Canada, Australia, Austria, Denmark, Finland, France, Germany, Ireland, Italy, New...

, and T-Mobile
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...

.

Traffic on 4th Street through the complex is often open, but closed for continued construction work on the street and venues, and for large public gatherings such as music concerts and other events.

Background

Fourth Street Live! began as a downtown revitalization project to redesign and modernize the former Louisville Galleria, a similar but unsuccessful project opened in the early 1980s with the same goals of revitalizing downtown. The Galleria, in turn, had been built on the site of the River City Mall, which opened in 1973, also with similar goals of revitalizing downtown. Fourth Street itself had long been the main shopping and entertainment destination in Downtown Louisville, and until the 1960s, all of Louisville and perhaps the entire state of Kentucky.

The idea of turning Fourth Street into a pedestrian mall actually dates back to 1943, when mayor Wilson W. Wyatt
Wilson W. Wyatt
Wilson Watkins Wyatt served as Mayor of Louisville, Kentucky from 1941 to 1945 and as Lieutenant Governor of Kentucky from 1959 to 1963. He was a member of the Democratic Party....

 suggested the idea. Proposals were drafted over the years but funding for the $1.5 million River City Mall project was not secured until 1971. The Mall originally stretched all the way from Liberty to Broadway, and was initially successful, but over the years traffic was slowly reopened and the mall scaled down.

Controversy

Fourth Street Live! has attracted occasional controversy for its dress code policy enforcement. On August 4, 2006, a judge ordered two clubs to publish their dress code and apply it to "blacks and whites equally". Both clubs are operated by JP 4th St. Live LLC. The ruling came a day after two African Americans filed a lawsuit claiming they were denied entrance to the clubs in February because of their race. A federal judge eventually overturned the order to post the dress code, and found no evidence of racial discrimination.

Tenant changes

An original tenant scheduled was Premiere Fitness gym
Gym
The word γυμνάσιον was used in Ancient Greece, that mean a locality for both physical and intellectual education of young men...

, but due to financial problems and the Kaufmann-Strauss Building lacking the structural integrity to support gym equipment, it canceled plans to open a location, even after signing memberships. Cool Shades sunglasses
Sunglasses
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

 vendor also closed after a short time.

In January 2007, Cordish tried to evict three nightclubs (Red Cheetah, Parrot Beach and the Palm Bar) from the center, all of which were owned by a financially-troubled New Jersey company, claiming nearly $400,000 in rent and other fees were owed to the landlord. The clubs were closed, but not replaced immediately. On January 31, Business First of Louisville reported that a new high-end nightclub called Hotel Nightclub would be coming to Fourth Street Live to fill the 10000 square feet (929 m²) of space that will be vacated by Red Cheetah, Parrot Beach and Palm Bar. Hotel Nightclub opened on February 22, 2008.

On February 16, 2007, the Louisville Convention & Visitors Bureau opened its new Visitor Information Center at the North entrance to Fourth Street Live. The new center totals nearly 3000 square feet (278.7 m²), and includes two permanent exhibits, where visitors can learn about the stories of two of Kentucky's most famous icons: Kentucky Bourbon
Bourbon whiskey
Bourbon is a type of American whiskey – a barrel-aged distilled spirit made primarily from corn. The name of the spirit derives from its historical association with an area known as Old Bourbon, around what is now Bourbon County, Kentucky . It has been produced since the 18th century...

 and Colonel Harland Sanders
Colonel Sanders
Harland David "Colonel" Sanders was an American fast food businessman who founded the Kentucky Fried Chicken restaurant chain, now re-branded as KFC...

, founder of Kentucky Fried Chicken
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

. The center will also supply information to outside passersby via a high-tech video wall that will run video on different cultural events and attractions.

On October 23, 2008, Yum! Brands
Yum! Brands
Yum! Brands, Inc. or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide....

 announced that it would open a KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

/Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...

 combo restaurant in the food court.

Expansion

On July 2, 2007, the Cordish Company
Cordish Company
The Cordish Company is a real estate development and entertainment operating company with its headquarters on the 6th floor of the Pratt Street Power Plant in Baltimore, Maryland...

 announced that it will expand the mall southward by leasing the first floor of the Starks Building
Starks Building
The Starks Building is a landmark 14-story building on Fourth Street and Muhammad Ali Boulevard in Downtown Louisville, Kentucky, USA. It was built in 1913 on a site that had been the First Christian Church of Louisville. It was commissioned by local businessman John Starks Rodes and designed by...

.

In 2009, the Cordish Co. announced it was dropping plans for the expansion of the Fourth Street Live entertainment district.

The Baltimore-based developer abandoned plans to develop 20000 square feet (1,858.1 m²) of vacant space in the first floor of the Starks Building, at the corner of Fourth Street and Muhammad Ali Boulevard.

Events

Some events held at Fourth Street Live! in the past have included national acts in concert, such as id Rock], 3 Doors Down
3 Doors Down
3 Doors Down is an American rock band from Escatawpa formed in 1996. The band consists of Brad Arnold , Matt Roberts , Todd Harrell , Chris Henderson , and Greg Upchurch ....

, O.A.R.
O.A.R.
O.A.R. is an American rock band composed of Marc Roberge , Chris Culos , Richard On , Benj Gershman , and Jerry DePizzo...

, Sister Hazel
Sister Hazel
Sister Hazel are an alternative rock band from Gainesville, Florida, whose style also blends elements of folk rock, pop, classic rock 'n' roll and southern rock. Their music is characterized by highly melodic tunes and generally optimistic lyrics. The band's instrumentation often features abrupt...

, VHS or Beta
VHS or Beta
VHS or Beta is a band originally from Louisville, Kentucky, now based in Brooklyn, NY, that combines elements of rock, house and disco . Their self-released debut EP Le Funk found some success on the charts, but the band became better known in the wake of the 2004 album Night on Fire...

, Goo Goo Dolls
Goo Goo Dolls
The Goo Goo Dolls are a Grammy-nominated American rock band formed in 1986 in Buffalo, New York, by vocalist and guitarist John Rzeznik and vocalist and bass guitarist Robby Takac. Since the end of 1994, Mike Malinin has been the band's drummer, a position previously held by George Tutuska...

, Tracy Lawrence
Tracy Lawrence
Tracy Lawrence is an American country music artist. He started at a country music restaurant called "Live At Libby's" where owner Libby Knight would help local talent find their way into country music...

, Jason Michael Carroll
Jason Michael Carroll
Jason Michael Carroll is an American country music artist. After being discovered at a local talent competition in 2004, Carroll was signed to the Arista Nashville label in 2006, releasing his debut album Waitin' in the Country that year...

, Jake Owen
Jake Owen
Joshua Ryan "Jake" Owen is an American country music artist. Signed to RCA Records Nashville in 2005, he released his debut album Startin' with Me that year. The album produced three singles, all of which reached Top 20 on the Billboard Hot Country Songs chart: "Yee Haw", "Startin' with Me", and...

, Jason Aldean
Jason Aldean
Jason Aldine Williams is an American country music singer, known professionally as Jason Aldean. Since 2005, Aldean has recorded for Broken Bow Records, an independent record label for which he has released four albums and twelve singles...

, Eric Church
Eric Church
Kenneth Eric Church is an American country music singer and songwriter. Signed to Capitol Records in 2006, Church released his debut album Sinners Like Me that year...

, Clay Walker
Clay Walker
Ernest Clayton "Clay" Walker Jr. is an American country music artist. He made his debut in 1993 with the single "What's It to You," which reached Number One on the Billboard Hot Country Singles & Tracks charts, as did its follow-up, 1994's "Live Until I Die." Both singles were included on...

, Three Dog Night
Three Dog Night
Three Dog Night is an American rock band best known for their music from 1968 to 1975. During that time the band charted 21 Billboard top 40 hits in America, three of which reached Number One...

, Phil Vassar
Phil Vassar
Phil Vassar is an American country music artist. Vassar made his debut on the country music scene in the late 1990s, co-writing singles for several country artists, including Tim McGraw , Jo Dee Messina , Collin Raye , and Alan Jackson Phil Vassar (born May 28, 1964 in Lynchburg, Virginia) is an...

, Buddy Jewell
Buddy Jewell
Buddy Jewell Jr. is an American country music artist who was the first winner on the USA Network talent show Nashville Star. Signed to Columbia Records in 2003, Jewell made his debut on the American country music scene with the release of his self-titled album, which produced the singles "Help...

, Emerson Drive
Emerson Drive
Emerson Drive is a country music band founded in Grande Prairie, Alberta, Canada in 1995. The band is Brad Mates , Danick Dupelle , Mike Melancon , Dale Wallace , and David Pichette .Early on, the band found minor success in Canada, releasing two albums under the name of 12 Gauge, the first Open...

, Finger Eleven
Finger Eleven
Finger Eleven is a Canadian rock band from Burlington, Ontario, formed in 1989. They have currently released five studio albums, with their album The Greyest of Blue Skies bringing them into the mainstream...

, The Marshall Tucker Band
The Marshall Tucker Band
The Marshall Tucker Band is an American Southern rock band originally from Spartanburg, South Carolina. The band's blend of rock, rhythm and blues, jazz, country, and gospel helped establish the Southern rock genre in the early 1970s...

, Little Texas
Little Texas
Little Texas is an American country music band founded in Nashville, Tennessee, in 1988 by Tim Rushlow , Brady Seals , Del Gray , Porter Howell , Dwayne O'Brien , and Duane Propes . Signed to Warner Bros...

, Blue October
Blue October
Blue October is a rock band from Houston, Texas. The band was formed in 1995 and currently consists of Justin Furstenfeld , Jeremy Furstenfeld , Ryan Delahoussaye , Matt Noveskey , and Julian Mandrake .-History:Blue October was formed by lead...

, Shiny Toy Guns
Shiny Toy Guns
Shiny Toy Guns is an American indie rock band that formed in 2002 in Los Angeles, California. They released their first studio album We Are Pilots in 2006, after recording it two previous times. It featured three singles that peaked inside the top 30 in the Alternative Songs Chart. We Are Pilots...

, Gavin Degraw
Gavin DeGraw
Gavin Shane DeGraw is an American musician and singer-songwriter. He is known for his songs "Chariot", "Follow Through", "I Don't Want to Be" , "In Love with a Girl", and "Not Over You".-Early life:DeGraw grew up in the Catskills in South Fallsburg,...

, Violent Femmes
Violent Femmes
Violent Femmes were an American alternative rock band from Milwaukee, Wisconsin, initially active between 1980 and 1987 and again from 1988 to 2009...

, Gretchen Wilson
Gretchen Wilson
Gretchen Frances Wilson is an American country music artist. She made her debut in 2004 with the Grammy Award-winning single "Redneck Woman," a number-one hit on the Billboard country charts. The song served as the lead-off single of her debut album, Here for the Party...

, Justin Bieber
Justin Bieber
Justin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...

 and many others.

The University of Louisville
University of Louisville
The University of Louisville is a public university in Louisville, Kentucky. When founded in 1798, it was the first city-owned public university in the United States and one of the first universities chartered west of the Allegheny Mountains. The university is mandated by the Kentucky General...

's annual "Run for the L of It" 5K begins and ends at Fourth Street Live. Also, the finish line of the Louisville Ironman Triathlon
Ironman Triathlon
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation consisting of a swim, a bike and a marathon run, raced in that order and without a break...

, which debuted in 2007, is located at Fourth Street Live. The Venue also holds annual events celebrating the Kentucky Derby
Kentucky Derby
The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry...

 and was the "Cup Village" when Louisville hosted the 2008 Ryder Cup
2008 Ryder Cup
The 37th Ryder Cup Matches were held September 19–21, 2008, at Valhalla Golf Club in Louisville, Kentucky, USA. Team USA won 16½ - 11½ to end the streak of three successive victories for Team Europe. This was Team USA's largest margin of victory since 1981, and the first time since 1979 the...

 and often holds pep rallies and celebrations for the University of Louisville
University of Louisville
The University of Louisville is a public university in Louisville, Kentucky. When founded in 1798, it was the first city-owned public university in the United States and one of the first universities chartered west of the Allegheny Mountains. The university is mandated by the Kentucky General...

's athletic teams including for the teams that made the 2005 Final Four, 2007 Orange Bowl
2007 Orange Bowl
The 2007 FedEx Orange Bowl game is a college football bowl game. It is part of the 2006-2007 Bowl Championship Series of the 2006 NCAA Division I FBS football season. The Orange Bowl was first played in 1935. The 2007 game was played on January 2, 2007, at Dolphin Stadium in Miami Gardens,...

, and the 2007 College World Series
2007 College World Series
The 2007 College World Series was held from June 15–24, in Omaha, Nebraska. Eight NCAA Division I college baseball teams met at Rosenblatt Stadium after having played their way through a 64-team bracket. This was the 61st College World Series overall, and the 58th to be held in Omaha.Oregon State...

. During the Summer, Fourth Street Live hosts Miller Lite
Miller Lite
Miller Lite is a 4.2% abv pale lager brand sold by MillerCoors of Chicago, Illinois, United States. Sibling beers include Miller Genuine Draft and Miller High Life.-History:...

's Hot Country Nights, which is a series of free concerts featuring top national acts. A Mardi Gras
Mardi Gras
The terms "Mardi Gras" , "Mardi Gras season", and "Carnival season", in English, refer to events of the Carnival celebrations, beginning on or after Epiphany and culminating on the day before Ash Wednesday...

 parade, Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...

 trick-or-treating
Trick-or-treating
Trick-or-treating or "Guising", is a customary practice for children on Halloween in many countries. Children in costumes travel from house to house in order to ask for treats such as candy with the question "Trick or treat?"...

, and a New Year's Eve
New Year's Eve
New Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...

celebration are other annual events which are popular at the venue.

External links

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