Forever Is Over
Encyclopedia
"Forever Is Over" is a single by British-Irish girl group The Saturdays
. The track was released by digital download
on October 3, 2009, and CD single
the following day. The song was written by, Louis Biancaniello
, Sam Watters
, James Bourne
and produced by The Runaways. It was released as the lead single
from the group's second studio album Wordshaker
.
After the single was released the single appeared at number-one on the digital download charts, and a week after the release the single charted number two on the UK Singles Charts and number nine on the Irish Singles Charts. It became the bands highest charting single to date, behind their charity single release, "Just Can't Get Enough".
Overall, the single gained positive reviews from critics, Digital Spy
stated the song was "shifting away from glossy electropop and taking a few stiletto steps into pop rock territory", TeenToday stated the song had a "A killer soar of a chorus", and WessexScence stating that it was "It is vocally impressive"
"Forever Is Over" was originally written for former American Idol
winner Kelly Clarkson
by former Busted star James Bourne
and production group, The Runaways, who is well known for their writing for the likes of Jordin Sparks
' single "Battlefield" and other songs for Natasha Bedingfield
, Beyoncé, Alexandra Burke
and Leona Lewis
. Group member Mollie King
explained to the Daily Star how the group came to record it instead:
The song was also wanted by American pop rock artist P!nk
.
The single was accompanied by a B-side entitled "I Can't Wait" which was co-written by The Saturdays
together with Hannah Robinson
and producers Ben Macklin, Julian Peake and Richard Stannard. David Balls of entertainment website Digital Spy
said of the b-side "Another decent B-side from the girls [...] A laid-back electro poppy offering that recalls the more subdued moments from their debut album."
Nick Levine from Digital Spy
said "'Forever Is Over' finds them shifting away from glossy electropop and taking a few stiletto steps into pop rock
territory," and further describing the song as having a "Big, beltalong chorus that hits its target, and that Una Healy
shines on the guitary middle 8." The BBC
Chart Blog elaborated on the single as being in the "Highest realms of the UK pop
league up there with the Pixie Lott
s and Girls Aloud
s of the world," further describing it as sounding "Slick" and "Big" with a "Mahoosive, dancealong, brilliant chorus
." Musosguide reviewed "Forever Is Over" as a "Deliciously catchy tune that marks a welcome return to the electric guitar
to a pop market that is saturated beyond recognition with electro-sounds." OK! Magazine labelled the song as "An infectious synth pop tune". Muumuse.com had the following to say: "Radio-friendly doesn't even begin to describe it - the chorus is simply massive." TheChemistryIsDead.com described "Forever Is Over" as "Rockier
than their other stuff but it's very sleek and polished." WessexScene.co.uk reviewed the single as "A sophisticated more pop rock breakaway from the girls' previous pure pop style and has a more transatlantic feel to it" further saying that "It is vocally impressive.
Entertainment-focus.com reviewed the lead single as "A slow-building pop stormer and that all five girls sharing vocals adds a harder edge to their normally polished pop sound." Whilst Yahoo!
Music's view of track included it having "Sultry verses and a full throttle chorus which suggests a new, more sophisticated direction to put them on par with their rivals."
Una Healy
takes the first verse and the middle 8 in the song. The first bridge is shared by Rochelle Wiseman
and Mollie King
, while the chorus is sung by Vanessa White
. The second verse is sung by Wiseman as the second bridge is sung by Frankie Sandford
and White. White also closes the song.
. Later that month, on September 28 the group was interviewed on The Paul O'Grady Show
where they performed "Forever Is Over" for the first time on live television.
On October 3, a day before the release of "Forever Is Over," the girls performed at G-A-Y
in London
. A day after the single's physical CD release, the band performed the song on ITV1
's This Morning
. On the same day the girls were interviewed on The 5:19 Show
where an exclusive acoustic
performance of "Forever Is Over" was recorded. The group then appeared on October 12 for a performance of the song on The Alan Titchmarsh Show
. October 17, the group performed at the Hollyoaks
Music Festival which saw the group perform "Forever Is Over" as well the title track from their second album. The group then performed the single along with the album track "Deeper" and their previous single "Issues" as part of 'The Biz Sessions' for British newspaper The Sun
on October 19. On November 6, the group performed at the premiere of Disney film "A Christmas Carol
" alongside R&B singer songwriter Taio Cruz
and on November 14 the girls performed at "The Christmas Lights" at Cheshire Oaks. On November 29 the girls performed "Forever Is Over" on T4's Stars of 2009
alongside British hip hop
trio N-Dubz
at Earl's Court in London.
for its single release. The music video was shot in London
, United Kingdom
, the video was shot on July 29, 2009. The music video was directed by Trudy Bellinger
, who has previously worked with label mates and rival girl group, Girls Aloud
. The video consists of the band going through a heart break, and they are trying to get over it. The video features different scenes, from being in a house to, being in a club and cinemas.
on the window, goes inside of the house, where she is seen sitting playing with the blinds at the window. The band are pictures at the Cinema trying to cheer Healy up after she's had her heart broke, eventually the band start having a laugh by throwing popcorn
at her. Sandford and Wiseman are seen putting the phone down on their boyfriends after singing the lyrics, "there's nothing left to say". As the chorus kicks in, White is seen walking out of the house, slamming the door, singing the lyrics, "forever is over", which means she's left her boyfriend, she has had enough. The band start smashing and throwing things as they are angry with their ex-boyfriends. Wiseman is later seen having lunch with her boyfriend, which she is not very happy about and starts pulling faces, and later throws her glass of wine over him, and throws her engagement
ring away. Sandford is also seen trying to phone her boyfriend, but he does not pick up the phone, and she puts her head against the wall, and King comes comfort her by putting her arm around her. There are scenes where Healy and Wiseman begin to cook cakes in the kitchen, and where all the band are dancing in the car. Healy is seen typing 'Lover' into her laptop
, but then deletes the L so it spells 'Over'. As the video comes to an end, the band are seen in a night club dancing, then leaving the club.
(Release )
(Release )
(Release )
(Release )
a This remix of the song appears on versions of the album bought from HMV.co.uk as a bonus track.
• A 30-second sample of the song features in a McDonalds Happy Meal toy as part of the 'Music Academy: Class Of 2011' promotion which runs from 4th May 2011-14th June 2011
, issued October 8, at number nine. It was the second highest new entry of the week. The single spent a total of five weeks within the chart and gave the group their second Irish top ten hit after Comic Relief
single "Just Can't Get Enough" peaked at number six in March 2009. On October 11, "Forever Is Over" debuted and peaked at number two on the UK Singles Chart
. The single became the group's fifth top ten hit and second single to reach a peak of number two in the United Kingdom. In Scotland the single entered at number 2 and the following dropped to number six.
The Saturdays
The Saturdays are a British and Irish pop girl group based in London, United Kingdom. The group consists of five members Una Healy, Mollie King, Frankie Sandford, Vanessa White and Rochelle Wiseman. In 2007 the band were formed through Fascination Records which gave them an instant record deal with...
. The track was released by digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
on October 3, 2009, and CD single
CD single
A CD single is a music single in the form of a standard size Compact Disc, not to be confused with the 3-inch CD single, which uses a smaller form factor. The format was introduced in the mid-1980s, but did not gain its place in the market until the early 1990s...
the following day. The song was written by, Louis Biancaniello
Louis Biancaniello
Louis John Biancaniello is a songwriter, record producer, and musician.-Background:Louis' skills were developed while working alongside producer Narada Michael Walden with whom he produced hits for Shanice "I Love Your Smile", Whitney Houston "I'm Every Woman" from the Grammy winning album The...
, Sam Watters
Sam Watters
Sam Watters is a Grammy nominated American songwriter, record producer, singer, and record executive. Watters was a member of the multi-platinum selling 1990’s R&B group Color Me Badd and co-authored many of their hits including “I Wanna Sex You Up”, “I Adore Mi Amor”, and “All 4 Love”...
, James Bourne
James Bourne
James Elliot Bourne is an English singer-songwriter and co-founder of pop bands Son of Dork and Busted. He is currently pursuing a solo career under the name Future Boy. His albums have sold over six million copies...
and produced by The Runaways. It was released as the lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...
from the group's second studio album Wordshaker
Wordshaker
"Wordshaker" generated generally favorable reviews amongst critics upon its release. Allmusic's Matthew Chisling awarded the album three out of five stars, praising the girls and the album for "combining aggressive basslines and vocals that are a pinch of prowess". Chisling's praised tracks like...
.
After the single was released the single appeared at number-one on the digital download charts, and a week after the release the single charted number two on the UK Singles Charts and number nine on the Irish Singles Charts. It became the bands highest charting single to date, behind their charity single release, "Just Can't Get Enough".
Overall, the single gained positive reviews from critics, Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
stated the song was "shifting away from glossy electropop and taking a few stiletto steps into pop rock territory", TeenToday stated the song had a "A killer soar of a chorus", and WessexScence stating that it was "It is vocally impressive"
Background
"Forever Is Over" was revealed as the title for the group's second album's lead single on July 25. A sixty-second preview of track was premiered on August 22 with the full song premiering on radio the following day."Forever Is Over" was originally written for former American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...
winner Kelly Clarkson
Kelly Clarkson
Kelly Brianne Clarkson is an American pop rock singer-songwriter and actress. Clarkson came into prominence after becoming the winner of the inaugural season of the television series American Idol in 2002 and would later become the runner-up in the television special World Idol in 2003.In 2003,...
by former Busted star James Bourne
James Bourne
James Elliot Bourne is an English singer-songwriter and co-founder of pop bands Son of Dork and Busted. He is currently pursuing a solo career under the name Future Boy. His albums have sold over six million copies...
and production group, The Runaways, who is well known for their writing for the likes of Jordin Sparks
Jordin Sparks
Jordin Brianna Sparks is an American pop / R&B singer-songwriter and actress. She hails from Glendale, Arizona who rose to fame as the winner of the sixth season of American Idol. Sparks won when she was 17 years old, making her the youngest winner in Idol history...
' single "Battlefield" and other songs for Natasha Bedingfield
Natasha Bedingfield
Natasha Anne Bedingfield is a British pop singer and songwriter. Bedingfield debuted in the 1990s as a member of the Christian dance/electronic group The DNA Algorithm with her siblings Daniel Bedingfield and Nikola Rachelle...
, Beyoncé, Alexandra Burke
Alexandra Burke
Alexandra Imelda Cecelia Ewen Burke is a British R&B and pop recording artist who rose to fame after winning the fifth series of British television series The X Factor in 2008...
and Leona Lewis
Leona Lewis
Leona Louise Lewis is a British singer and songwriter. Lewis first came to prominence in 2006 when she won the third series of the British television series The X Factor....
. Group member Mollie King
Mollie King
Mollie Elizabeth King is an English singer-songwriter. She is best known for being a member of girl group, The Saturdays. In the band, King has successfully enjoyed ten top-ten and five top-five singles on the UK Singles Chart and three top-ten albums on the UK Albums Chart...
explained to the Daily Star how the group came to record it instead:
The song was also wanted by American pop rock artist P!nk
P!nk
Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....
.
The single was accompanied by a B-side entitled "I Can't Wait" which was co-written by The Saturdays
The Saturdays
The Saturdays are a British and Irish pop girl group based in London, United Kingdom. The group consists of five members Una Healy, Mollie King, Frankie Sandford, Vanessa White and Rochelle Wiseman. In 2007 the band were formed through Fascination Records which gave them an instant record deal with...
together with Hannah Robinson
Hannah Robinson
Hannah Robinson is a British songwriter. Her best known compositions include the "Some Girls", a UK #2 for British pop star Rachel Stevens and Ladyhawke's "My Delirium". She also a vocalist and in 2006 achieved a #1 on the U.S...
and producers Ben Macklin, Julian Peake and Richard Stannard. David Balls of entertainment website Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
said of the b-side "Another decent B-side from the girls [...] A laid-back electro poppy offering that recalls the more subdued moments from their debut album."
Critical reception
The song received positive reviews from music critics:Nick Levine from Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
said "'Forever Is Over' finds them shifting away from glossy electropop and taking a few stiletto steps into pop rock
Pop rock
Pop rock is a music genre which mixes a catchy pop style and light lyrics in its guitar-based rock songs. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a subgenre of pop music...
territory," and further describing the song as having a "Big, beltalong chorus that hits its target, and that Una Healy
Una Healy
Una Theresa Imogene Healy is an Irish singer-songwriter and musician, best known for being one fifth of girl group The Saturdays...
shines on the guitary middle 8." The BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
Chart Blog elaborated on the single as being in the "Highest realms of the UK pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
league up there with the Pixie Lott
Pixie Lott
Victoria Louise "Pixie" Lott is an English singer-songwriter, dancer and actress. Her debut single "Mama Do" was released in June 2009 and went straight to number one in the UK Singles Chart. Her second single "Boys and Girls", also topped the UK charts in September 2009. Her debut album Turn It...
s and Girls Aloud
Girls Aloud
Girls Aloud are a British and Irish pop girl group based in London. They were created through the ITV1 talent show Popstars The Rivals in 2002. The group consists of Cheryl Cole , Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. They are signed to Fascination Records, a Polydor...
s of the world," further describing it as sounding "Slick" and "Big" with a "Mahoosive, dancealong, brilliant chorus
Choir
A choir, chorale or chorus is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform.A body of singers who perform together as a group is called a choir or chorus...
." Musosguide reviewed "Forever Is Over" as a "Deliciously catchy tune that marks a welcome return to the electric guitar
Electric guitar
An electric guitar is a guitar that uses the principle of direct electromagnetic induction to convert vibrations of its metal strings into electric audio signals. The signal generated by an electric guitar is too weak to drive a loudspeaker, so it is amplified before sending it to a loudspeaker...
to a pop market that is saturated beyond recognition with electro-sounds." OK! Magazine labelled the song as "An infectious synth pop tune". Muumuse.com had the following to say: "Radio-friendly doesn't even begin to describe it - the chorus is simply massive." TheChemistryIsDead.com described "Forever Is Over" as "Rockier
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
than their other stuff but it's very sleek and polished." WessexScene.co.uk reviewed the single as "A sophisticated more pop rock breakaway from the girls' previous pure pop style and has a more transatlantic feel to it" further saying that "It is vocally impressive.
Entertainment-focus.com reviewed the lead single as "A slow-building pop stormer and that all five girls sharing vocals adds a harder edge to their normally polished pop sound." Whilst Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
Music's view of track included it having "Sultry verses and a full throttle chorus which suggests a new, more sophisticated direction to put them on par with their rivals."
Una Healy
Una Healy
Una Theresa Imogene Healy is an Irish singer-songwriter and musician, best known for being one fifth of girl group The Saturdays...
takes the first verse and the middle 8 in the song. The first bridge is shared by Rochelle Wiseman
Rochelle Wiseman
Rochelle Eulah Eileen Wiseman is an English singer, actress and television presenter. She is best known for her work in pop groups S Club 8 and The Saturdays...
and Mollie King
Mollie King
Mollie Elizabeth King is an English singer-songwriter. She is best known for being a member of girl group, The Saturdays. In the band, King has successfully enjoyed ten top-ten and five top-five singles on the UK Singles Chart and three top-ten albums on the UK Albums Chart...
, while the chorus is sung by Vanessa White
Vanessa White
Vanessa Karen White is an English pop singer and songwriter. White was born to a Nigerian father and Spanish-Filipino mother. She rose to fame in 2008 as a member of English/Irish girl-group The Saturdays. She is the youngest member of the band. White is noted for her extensive vocal range.-Early...
. The second verse is sung by Wiseman as the second bridge is sung by Frankie Sandford
Frankie Sandford
Francesca "Frankie" Sandford is an English pop and R&B singer-songwriter and currently a member of girl group The Saturdays; under the record label of Fascination Records and Polydor Records. The band have had huge success, releasing eleven singles of which ten have charted inside the top 10 on...
and White. White also closes the song.
Promotion
The single was also performed at various British music festivals and on various television shows as promotion during its release period. On September 12, "Forever Is Over" was played live for the first time at the Annual Freedom Festival held in HullKingston upon Hull
Kingston upon Hull , usually referred to as Hull, is a city and unitary authority area in the ceremonial county of the East Riding of Yorkshire, England. It stands on the River Hull at its junction with the Humber estuary, 25 miles inland from the North Sea. Hull has a resident population of...
. Later that month, on September 28 the group was interviewed on The Paul O'Grady Show
The Paul O'Grady Show
The Paul O'Grady Show was a BAFTA award-winning British comedy chat show hosted by Birkenhead-born comedian Paul O'Grady. The format was originally devised by Granada Television and was broadcast on ITV before moving to Channel 4...
where they performed "Forever Is Over" for the first time on live television.
On October 3, a day before the release of "Forever Is Over," the girls performed at G-A-Y
G-A-Y
G-A-Y is a gay nightclub in London. It operated from the London Astoria music venue for 15 years until July 2008. The Boston Globe described it as "London's largest gay-themed club night", NME reported that it "attracts 6,000 clubbers each week", and The Independent described it as "the one London...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. A day after the single's physical CD release, the band performed the song on ITV1
ITV1
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...
's This Morning
This Morning (TV series)
This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...
. On the same day the girls were interviewed on The 5:19 Show
BBC Switch
BBC Switch was the brand for BBC content aimed at UK teenagers. The brand launched on Saturday 20 October 2007 on BBC Two And ceased broadcasting on Saturday 17 December 2010...
where an exclusive acoustic
Acoustic music
Acoustic music comprises music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means...
performance of "Forever Is Over" was recorded. The group then appeared on October 12 for a performance of the song on The Alan Titchmarsh Show
The Alan Titchmarsh Show
The Alan Titchmarsh Show is a British daytime TV chat show broadcast between 3 and 4pm weekdays on the ITV Network.-Format:The programme made its debut on ITV in 2007. It focused on the theme of "The Best of British" focusing on food, entertainment and celebrities in a mid-afternoon slot...
. October 17, the group performed at the Hollyoaks
Hollyoaks
Hollyoaks is a long-running British television soap opera, first broadcast on Channel 4 on 23 October 1995. It was originally devised by Phil Redmond, who has also devised shows including Brookside and Grange Hill...
Music Festival which saw the group perform "Forever Is Over" as well the title track from their second album. The group then performed the single along with the album track "Deeper" and their previous single "Issues" as part of 'The Biz Sessions' for British newspaper The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...
on October 19. On November 6, the group performed at the premiere of Disney film "A Christmas Carol
A Christmas Carol
A Christmas Carol is a novella by English author Charles Dickens first published by Chapman & Hall on 17 December 1843. The story tells of sour and stingy Ebenezer Scrooge's ideological, ethical, and emotional transformation after the supernatural visits of Jacob Marley and the Ghosts of...
" alongside R&B singer songwriter Taio Cruz
Taio Cruz
Taio Cruz is a British singer-songwriter, record producer, occasional rapper, and entrepreneur. In 2008, he released his debut album Departure, which Cruz wrote, arranged and produced himself. It achieved initial success in the UK and earned him a MOBO Award nomination...
and on November 14 the girls performed at "The Christmas Lights" at Cheshire Oaks. On November 29 the girls performed "Forever Is Over" on T4's Stars of 2009
T4 on the Beach
T4 On The Beach is a British one day music event which is held on the beach at Weston-super-Mare and televised for Channel 4. The event began in 2003 as Pop Beach in Great Yarmouth, changing to the current title and venue in 2005....
alongside British hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
trio N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
at Earl's Court in London.
Music video
Background
"Forever Is Over" was accompanied by a music videoMusic video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
for its single release. The music video was shot in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, the video was shot on July 29, 2009. The music video was directed by Trudy Bellinger
Trudy Bellinger
Trudy Bellinger is a British music video director. Bellinger is currently affiliated with Merge @ Crossroads Films. In addition to music videos, she has also directed TV adverts for Rimmel and M & S fashion Spring and Autumn-Videography:1997...
, who has previously worked with label mates and rival girl group, Girls Aloud
Girls Aloud
Girls Aloud are a British and Irish pop girl group based in London. They were created through the ITV1 talent show Popstars The Rivals in 2002. The group consists of Cheryl Cole , Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. They are signed to Fascination Records, a Polydor...
. The video consists of the band going through a heart break, and they are trying to get over it. The video features different scenes, from being in a house to, being in a club and cinemas.
Synopsis
The video starts with King swinging around on a chair, then goes through all of the bands members with a close up shot. As Healy starts singing, she is at a window, and it is images outside of the window, with raindropsRaindrops
"Raindrops" is a dance music song released in 2006, the first international hit by the relatively new production team Stunt. Produced in Canada by Dave Valler and Gary Johnson, it reached number 8 in Finland. As remixing is popular in dance music communities, at least six different mixes have been...
on the window, goes inside of the house, where she is seen sitting playing with the blinds at the window. The band are pictures at the Cinema trying to cheer Healy up after she's had her heart broke, eventually the band start having a laugh by throwing popcorn
Popcorn
Popcorn, or popping corn, is corn which expands from the kernel and puffs up when heated. Corn is able to pop because, like sorghum, quinoa and millet, its kernels have a hard moisture-sealed hull and a dense starchy interior. This allows pressure to build inside the kernel until an explosive...
at her. Sandford and Wiseman are seen putting the phone down on their boyfriends after singing the lyrics, "there's nothing left to say". As the chorus kicks in, White is seen walking out of the house, slamming the door, singing the lyrics, "forever is over", which means she's left her boyfriend, she has had enough. The band start smashing and throwing things as they are angry with their ex-boyfriends. Wiseman is later seen having lunch with her boyfriend, which she is not very happy about and starts pulling faces, and later throws her glass of wine over him, and throws her engagement
Engagement
An engagement or betrothal is a promise to marry, and also the period of time between proposal and marriage which may be lengthy or trivial. During this period, a couple is said to be betrothed, affianced, engaged to be married, or simply engaged...
ring away. Sandford is also seen trying to phone her boyfriend, but he does not pick up the phone, and she puts her head against the wall, and King comes comfort her by putting her arm around her. There are scenes where Healy and Wiseman begin to cook cakes in the kitchen, and where all the band are dancing in the car. Healy is seen typing 'Lover' into her laptop
Laptop
A laptop, also called a notebook, is a personal computer for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device and speakers into a single unit...
, but then deletes the L so it spells 'Over'. As the video comes to an end, the band are seen in a night club dancing, then leaving the club.
Reception
WearePopSlags state that the video is "fun", stating that, you won't get bored of watching it as there is so much going on within it. They went onto label the video as "hot", and saying they are "striking while the iron is hot", meaning they are going to get a lot out while they can, because they are big at the moment. MUUMUSE stated, "The time between the 2:30 and 2:45 mark is all you really need to get the good stuff."Formats and track listings
- CD Single
(Release )
- "Forever Is Over" (Radio Edit) - 3:24
- "I Can't Wait" - 3:44
- Digital Single
(Release )
- "Forever Is Over" (Radio editRadio editIn music, a radio edit is a modification to make a song more suitable for airplay, whether it be adjusted for length, profanity, subject matter, instrumentation, or form...
) - 3:24 - "Forever Is Over" (Buzz Junkies Remix Edit) - 7:04
- iTunes Single #1
(Release )
- "Forever Is Over" (Radio Edit) - 3:24
- "Forever Is Over" (Manhattan Clique Remix) a - 6:14
- iTunes Single #2
(Release )
- "Forever Is Over" (Buzz Junkies Remix) - 7:04
- "Forever Is Over" (Manhattan Clique Dub) - 5:25
- "Forever Is Over" (Buzz Junkies Piano Dub) - 7:03
a This remix of the song appears on versions of the album bought from HMV.co.uk as a bonus track.
• A 30-second sample of the song features in a McDonalds Happy Meal toy as part of the 'Music Academy: Class Of 2011' promotion which runs from 4th May 2011-14th June 2011
Charts performance
"Forever Is Over" debuted and peaked on the Irish Singles ChartIrish Singles Chart
The Irish Singles Chart is Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association and compiled on behalf of the IRMA by Chart-Track. Chart rankings are based on sales, which are compiled through over-the-counter retail data captured...
, issued October 8, at number nine. It was the second highest new entry of the week. The single spent a total of five weeks within the chart and gave the group their second Irish top ten hit after Comic Relief
Comic Relief
Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating with sister project Sport Relief...
single "Just Can't Get Enough" peaked at number six in March 2009. On October 11, "Forever Is Over" debuted and peaked at number two on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
. The single became the group's fifth top ten hit and second single to reach a peak of number two in the United Kingdom. In Scotland the single entered at number 2 and the following dropped to number six.
Charts
| Chart (2009) | Peak position |
|---|
End-of-year charts
| Chart (2009) | Position |
|---|---|
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
125 |
Release history
| Country | Date | Format | Label |
|---|---|---|---|
| United Kingdom & Ireland | October 4, 2009 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Fascination Fascination Records Fascination Records is a UK-based record label, owned by Universal Music Group, and operated as an imprint of Polydor Records. The label was launched in spring 2006, and is managed by former TOTP Magazine editor Peter Loraine... , Polydor Records Polydor Records Polydor is a record label owned by Universal Music Group, headquartered in the United Kingdom.-Beginnings:Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used as an export label in 1924, the British and German branches of the Gramophone... |
| October 5, 2009 | CD Compact Disc The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,... |