Fiona Bloom
Encyclopedia
Fiona Bloom is a music industry
publicist that runs the New York City
agency The Bloom Effect, which represents numerous recording artists and organizes high profile events on behalf of the organization's music industry clientele.
Billboard (Magazine)
listed her among 140 music business Twiteratti to follow.
The Bloom Effect organizes and publicizes launch parties, international
music events, live shows, album publicity
, digital marketing
, artists and repertoire consulting
, and promotion
. The company has produced over 1000 shows, consulted on more than 200 album
projects and has been a part of over 300 recording artists’ careers. The Bloom Effect's clients have included The Lyricist Lounge
, Babygrande Records
, Tommy Boy Entertainment, Spectre Music, Penalty Recordings, MIDEM
, Stones Throw Recordings, Mixtape Riot, Game, Bloomsbury, Nelson George
, Mudville (band)
, Maya Azucena, Bill Laswell
, The Renaissance Hotel, Anthony David (singer)
, Roxy Cottontail, Sway DaSafo
Saian Supa Crew
and other notables. Avery Sunshine and Erin Barra are also among her clients. Bloom has also served as the publicist for UK rapper SWAY
.
She has additionally represented clients including Anthony David and Nelson George
and 2009 Grammy Awards nominee Wayna.
Israeli electronica
/dance artist Onili is among the many international artists she has promoted. Bloom, herself, was born in London
.
in Speech Communications, she began her career in 1991 at WSTR FM as the station's assistant music director
and she also served as an on-air personality, interviewing recording artists including George Clinton
and the Wu-Tang Clan
.
In 1994, EMI Records
head Daniel Glass
appointed her to the position of Director of New Artist Marketing
. Here she worked with artists that included Gangstarr, Shara Nelson
, Arrested Development
and Digable Planets
. After working at EMI
, Bloom served as the Director of Media Relations at Zero Hour Records, where she was the Director of Media Relations, publicizing artists such as alternative rockers Varnaline and Swervedriver
, experimental rockers Space Needle band and Notwist, songwriter Steve Wynn
, and John Wesley Harding
. With the success of these artists under her wing, her boss gave her the nod to start her own subsidiary record label, called 3-2-1. While running 3-2-1, she became recognized for signing the critically acclaimed hip hop
duo Blackalicious
. She additionally signed underground hip hop acts Connected, Skeme Team, Rubberoom, Scienz’ of Life, Micranots and Big Jus of Company Flow
.
She was the executive producer
for albums including the Connected album, featuring the UltraMagnetic MCs
and recording artist Lateef The Truth Speaker.
Bloom then decided to focus on publicity
for popular hip hop
artists including Bahamadia
and Mystic. She also began promoting live shows for recording artists, such as Jeru Tha Damaga and Aloe Blacc
.
She ran the Subverse Skool imprint under the Sub Verse Music
label, and then landed the position of Director of International Marketing at TVT Records
, working with artists including the Yin Yang Twins, Lil Jon
, Pitbull (rapper)
and other artists. Bloom was also appointed as the late night booker for Joe's Pub.
Working with artists from both The United States
and internationally, she co-produced this year’s showcase for A3C.
A music industry tastemaker, Bloom has presented many shows at the music
industry confab South by Southwest
, as well as for the CMJ Music Marathon
, where she has produced several showcases. She has also been a featured speaker on panels at SXSW.
Along with host Chris Rock
, it was Bloom’s voice that was heard internationally, making announcements that were heard during the 1999 MTV Video Music Awards
.
/Strategist of The Year by the National Association of Recording Industry Professionals (NARIP).
She is among the artists profiled in the book 'Put Your Dreams First' by Thembisa Mshaka.
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...
publicist that runs the New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
agency The Bloom Effect, which represents numerous recording artists and organizes high profile events on behalf of the organization's music industry clientele.
Billboard (Magazine)
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
listed her among 140 music business Twiteratti to follow.
The Bloom Effect organizes and publicizes launch parties, international
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
music events, live shows, album publicity
Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion which is one...
, digital marketing
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
, artists and repertoire consulting
Consulting
Consulting is providing advice in a particular area of expertise. This is not the same as customer service. Specific types of consulting include:*Professional Engineering Various Disciplines*Management consulting*Medical practice consulting cf...
, and promotion
Promotion
Promotion may mean:*Promotion *Promotion **Film promotion**Promotional campaign**Promoter **Promotional recording**Radio promotion*Promotion *Promotion - when a pawn reaches the eighth rank...
. The company has produced over 1000 shows, consulted on more than 200 album
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...
projects and has been a part of over 300 recording artists’ careers. The Bloom Effect's clients have included The Lyricist Lounge
Lyricist Lounge
The Lyricist Lounge is a hip hop showcase of rappers, emcees, DJ's, and Graffiti artists.It has spawned the album Lyricist Lounge, Volume One, Lyricist Lounge 2 and Lyricist Lounge: West Coast, as well as a television show, The Lyricist Lounge Show.The Lyricist Lounge was founded in 1991 by hip hop...
, Babygrande Records
Babygrande Records
Babygrande Records is an independent record label based in New York City founded by Chuck Wilson. Babygrande is distributed by the The Orchard, and represented by the Creative Artists Agency in Hollywood.-Discography:...
, Tommy Boy Entertainment, Spectre Music, Penalty Recordings, MIDEM
Midem
-MIDEM:Short for Marché International du Disque et de l'Edition Musicale, MIDEM is the world's largest music industry trade fair, which has been held annually at and around the Palais des Festivals in Cannes, France, since 1967...
, Stones Throw Recordings, Mixtape Riot, Game, Bloomsbury, Nelson George
Nelson George
Nelson George is an African American author, columnist, music and culture critic, journalist, and filmmaker. He has been nominated twice for the National Book Critics Circle Award....
, Mudville (band)
Mudville (band)
Mudville is a Brooklyn, NY-based band and artist collective whose sound, a hybrid of Downtempo, Electronica, Memphis-style Soul and Jazz was dubbed, "post-Trip hop" by John Donohue of The New Yorker...
, Maya Azucena, Bill Laswell
Bill Laswell
Bill Laswell is an American bassist, producer and record label owner....
, The Renaissance Hotel, Anthony David (singer)
Anthony David (singer)
Anthony David Harrington , better known as Anthony David, is an American R&B singer-songwriter. He is best known for his 2008 song "Words", a duet with contemporary R&B singer India.Arie.-Biography:...
, Roxy Cottontail, Sway DaSafo
Sway DaSafo
Derek Andrew Safo is a Ghanaian British musician who uses the stage names Sway DaSafo or Sway. He is signed to Akon's Konvict Muzik record label and he is also a producer, establishing DCypha Productions.-Childhood:...
Saian Supa Crew
Saïan Supa Crew
Saïan Supa Crew is a French rap collective composed of three groups: Explicit Samouraï, OFX and Simple Spirit. The name 'Saïan Supa' is a reference to the Super Saiyan from the manga and anime Dragon Ball Z/GT....
and other notables. Avery Sunshine and Erin Barra are also among her clients. Bloom has also served as the publicist for UK rapper SWAY
Sway
-Music:sway to* Sway , a motion in ballroom dance* "Sway" , , a song recorded by Dean Martin, Michael Bublé and many others* "Sway" , a song by Bic Runga, popularized by the film American Pie...
.
She has additionally represented clients including Anthony David and Nelson George
Nelson George
Nelson George is an African American author, columnist, music and culture critic, journalist, and filmmaker. He has been nominated twice for the National Book Critics Circle Award....
and 2009 Grammy Awards nominee Wayna.
Israeli electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...
/dance artist Onili is among the many international artists she has promoted. Bloom, herself, was born in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
Early professional career
After receiving her academic degreeAcademic degree
An academic degree is a position and title within a college or university that is usually awarded in recognition of the recipient having either satisfactorily completed a prescribed course of study or having conducted a scholarly endeavour deemed worthy of his or her admission to the degree...
in Speech Communications, she began her career in 1991 at WSTR FM as the station's assistant music director
Music director
A music director may be the director of an orchestra, the director of music for a film, the director of music at a radio station, the head of the music department in a school, the co-ordinator of the musical ensembles in a university or college , the head bandmaster of a military band, the head...
and she also served as an on-air personality, interviewing recording artists including George Clinton
George Clinton (musician)
George Clinton is an American singer, songwriter, bandleader, and music producer and the principal architect of P-Funk. He was the mastermind of the bands Parliament and Funkadelic during the 1970s and early 1980s, and launched a solo career in 1981. He has been cited as one of the foremost...
and the Wu-Tang Clan
Wu-Tang Clan
The Wu-Tang Clan is a hip-hop group from Staten Island that consists of RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and the late Ol' Dirty Bastard. They are frequently joined by fellow childhood friend Cappadonna, a quasi member of the group...
.
In 1994, EMI Records
EMI Records
EMI Records is the flagship record label founded by the EMI company in 1972 and launched in January 1973 as the successor to its Columbia label. The EMI label was launched worldwide...
head Daniel Glass
Daniel Glass
Daniel Glass is an American music industry executive whose output has included work with artists Billy Idol, Wilson Phillips, Sinéad O'Connor, Jon Secada, Warren Zevon, Blur, Goldfinger, Reel Big Fish, Erykah Badu, Baha Men, Kurupt, Susan Tedeschi, The Pretenders, Zakk Wylde’s Black Label Society,...
appointed her to the position of Director of New Artist Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
. Here she worked with artists that included Gangstarr, Shara Nelson
Shara Nelson
Shara Nelson is a British singer and songwriter. She is notable for her work with the band Massive Attack in the early 1990s, and for her solo career in which she garnered five UK Top 40 hit singles...
, Arrested Development
Arrested Development
Arrested Development is an American television sitcom created by Mitchell Hurwitz for the Fox Broadcasting Company. The show's storyline centers on the Bluth family, a formerly wealthy, habitually dysfunctional family and is presented in a continuous format, incorporating hand-held camera work,...
and Digable Planets
Digable Planets
Digable Planets is an American alternative hip hop trio based in New York City, composed of Ishmael "Butterfly" Butler , Mary Ann "Ladybug Mecca" Vieira and Craig "Doodlebug" Irving . They released their debut album Reachin' in 1993, and their follow-up album Blowout Comb in 1994...
. After working at EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...
, Bloom served as the Director of Media Relations at Zero Hour Records, where she was the Director of Media Relations, publicizing artists such as alternative rockers Varnaline and Swervedriver
Swervedriver
Swervedriver are an English alternative rock band from Oxford. The band went on hiatus in 1998 before reforming in 2008 for a world tour, which included a performance at the high-profile Coachella Festival...
, experimental rockers Space Needle band and Notwist, songwriter Steve Wynn
Steve Wynn (songwriter)
Steve Wynn is a songwriter based in New York . He led the band the Dream Syndicate from 1981 to 1989 and afterward began a solo career.- Career in bands :...
, and John Wesley Harding
John Wesley Harding
John Wesley Harding may refer to:* John Wesley Harding , a 1967 Bob Dylan album* John Wesley Harding , the title track of this album* John Wesley Harding , English singer...
. With the success of these artists under her wing, her boss gave her the nod to start her own subsidiary record label, called 3-2-1. While running 3-2-1, she became recognized for signing the critically acclaimed hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
duo Blackalicious
Blackalicious
Blackalicious is an American hip hop duo from Sacramento, California made up of rapper Gift of Gab and DJ/producer Chief Xcel . They are noted for Gift of Gab's often "tongue-twisting", multisyllabic, complex rhymes and Chief Xcel's "classic" beats...
. She additionally signed underground hip hop acts Connected, Skeme Team, Rubberoom, Scienz’ of Life, Micranots and Big Jus of Company Flow
Company Flow
Company Flow is an American underground hip hop group from Brooklyn, New York City at one time associated with the independent record label Rawkus Records. Rapper/producer El-P and DJ/producer Mr...
.
She was the executive producer
Executive producer
An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...
for albums including the Connected album, featuring the UltraMagnetic MCs
Ultramagnetic MCs
The Ultramagnetic MC's is an American hip hop group based in Bronx, New York. Originally founded by Kool Keith, the group is composed of Ced Gee, TR Love, and Moe Love. Tim Dog became an unofficial member in 1989. In 1990, DJ Jaycee was added as Roadmanager and backup DJ. A former member, Rooney...
and recording artist Lateef The Truth Speaker.
Bloom then decided to focus on publicity
Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion which is one...
for popular hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
artists including Bahamadia
Bahamadia
Bahamadia is a Philadelphia-born hip hop artist born in 1970, and a DJ who later became an MC. As a member of Gang Starr Foundation, she released her critically acclaimed debut album entitled Kollage in 1996. The album featured production by Guru and DJ Premier of Gang Starr...
and Mystic. She also began promoting live shows for recording artists, such as Jeru Tha Damaga and Aloe Blacc
Aloe Blacc
Aloe Blacc is an American soul singer, rapper, and musician.-Early career and Shine Through :...
.
She ran the Subverse Skool imprint under the Sub Verse Music
Sub Verse Music
Sub Verse Music was a record label specializing in hip hop. It existed from 1998 to 2003 and released recordings by MF Doom, Blackalicious and KMD, among others.-History:...
label, and then landed the position of Director of International Marketing at TVT Records
TVT Records
TVT Records was an independent US record label founded by Steve Gottlieb. Over the course of its 25 year history the label released some 25 Gold, Platinum and Multi-platinum releases. Its roster included Nine Inch Nails, Ja Rule, Lil Jon, Underworld, The KLF, Sevendust, Brian Jonestown Massacre and...
, working with artists including the Yin Yang Twins, Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...
, Pitbull (rapper)
Pitbull (rapper)
Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records...
and other artists. Bloom was also appointed as the late night booker for Joe's Pub.
Working with artists from both The United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and internationally, she co-produced this year’s showcase for A3C.
A music industry tastemaker, Bloom has presented many shows at the music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
industry confab South by Southwest
South by Southwest
South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...
, as well as for the CMJ Music Marathon
CMJ Music Marathon
CMJ Music Marathon & Film Festival is put on by CMJ Network. CMJ Music Marathon & Film Festival 2010 is scheduled for October 19–23 and will be headquartered at New York University and other downtown NYC venues.- History :...
, where she has produced several showcases. She has also been a featured speaker on panels at SXSW.
Along with host Chris Rock
Chris Rock
Christopher Julius "Chris" Rock III is an American comedian, actor, screenwriter, television producer, film producer and director. He was voted in the US as the 5th greatest stand-up comedian of all time by Comedy Central...
, it was Bloom’s voice that was heard internationally, making announcements that were heard during the 1999 MTV Video Music Awards
1999 MTV Video Music Awards
The 1999 MTV Video Music Awards aired live on September 9, 1999, honoring the best music videos from June 13, 1998, to June 11, 1999. The show was hosted by Chris Rock at Metropolitan Opera House in New York City....
.
Other recognition
In 2007, Bloom was named Top ConsultantConsultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
/Strategist of The Year by the National Association of Recording Industry Professionals (NARIP).
She is among the artists profiled in the book 'Put Your Dreams First' by Thembisa Mshaka.