Festina lente or σπεῦδε βραδέως (speude bradeos) is a classical adage

Adage

An adage is a short but memorable saying which holds some important fact of experience that is considered true by many people, or that has gained some credibility through its long use....

 and oxymoron

Oxymoron

An oxymoron is a figure of speech that combines contradictory terms...

 meaning "make haste slowly" or "more haste, less speed". It has been used as the motto

Motto

A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...

 of many people including the emperors Augustus

Augustus

Augustus ;23 September 63 BC – 19 August AD 14) is considered the first emperor of the Roman Empire, which he ruled alone from 27 BC until his death in 14 AD.The dates of his rule are contemporary dates; Augustus lived under two calendars, the Roman Republican until 45 BC, and the Julian...

 and Titus

Titus

Titus , was Roman Emperor from 79 to 81. A member of the Flavian dynasty, Titus succeeded his father Vespasian upon his death, thus becoming the first Roman Emperor to come to the throne after his own father....

, the Medicis and the Onslow

Earl of Onslow

Earl of Onslow, of Onslow in the County of Shropshire, is a title in the Peerage of the United Kingdom. It was created in 1801 for George Onslow, 4th Baron Onslow. The Onslow family descends from Arthur Onslow, who represented Bramber, Sussex and Guildford in the House of Commons...

s.

History

The Roman historian Suetonius

Suetonius

Gaius Suetonius Tranquillus, commonly known as Suetonius , was a Roman historian belonging to the equestrian order in the early Imperial era....

, in De vita Caesarum, tells that Augustus deplored rashness in a military commander and so σπεῦδε βραδέως was one of his favourite sayings:

Gold coin

Aureus

The aureus was a gold coin of ancient Rome valued at 25 silver denarii. The aureus was regularly issued from the 1st century BC to the beginning of the 4th century, when it was replaced by the solidus...

s were minted for Augustus which bore the image of a crab

Crab

True crabs are decapod crustaceans of the infraorder Brachyura, which typically have a very short projecting "tail" , or where the reduced abdomen is entirely hidden under the thorax...

 and a butterfly

Butterfly

A butterfly is a mainly day-flying insect of the order Lepidoptera, which includes the butterflies and moths. Like other holometabolous insects, the butterfly's life cycle consists of four parts: egg, larva, pupa and adult. Most species are diurnal. Butterflies have large, often brightly coloured...

, which was considered to be emblematic of the adage. Other pairings used to illustrate the adage include a hare

Hare

Hares and jackrabbits are leporids belonging to the genus Lepus. Hares less than one year old are called leverets. Four species commonly known as types of hare are classified outside of Lepus: the hispid hare , and three species known as red rock hares .Hares are very fast-moving...

 in a snail shell

Gastropod shell

The gastropod shell is a shell which is part of the body of a gastropod or snail, one kind of mollusc. The gastropod shell is an external skeleton or exoskeleton, which serves not only for muscle attachment, but also for protection from predators and from mechanical damage...

; a chameleon

Chameleon

Chameleons are a distinctive and highly specialized clade of lizards. They are distinguished by their parrot-like zygodactylous feet, their separately mobile and stereoscopic eyes, their very long, highly modified, and rapidly extrudable tongues, their swaying gait, the possession by many of a...

 with a fish

Fish

Fish are a paraphyletic group of organisms that consist of all gill-bearing aquatic vertebrate animals that lack limbs with digits. Included in this definition are the living hagfish, lampreys, and cartilaginous and bony fish, as well as various extinct related groups...

; a diamond ring

Diamond ring

Diamond ring or This Diamond Ring or Diamond Rings may refer to:Jewelry*Diamond ring, a type of jewelry featuring a diamond. For this usage, see also engagement ring.Media...

 entwined with foliage; and, especially, a dolphin

Dolphin

Dolphins are marine mammals that are closely related to whales and porpoises. There are almost forty species of dolphin in 17 genera. They vary in size from and , up to and . They are found worldwide, mostly in the shallower seas of the continental shelves, and are carnivores, mostly eating...

 entwined around an anchor

Anchor

An anchor is a device, normally made of metal, that is used to connect a vessel to the bed of a body of water to prevent the vessel from drifting due to wind or current. The word derives from Latin ancora, which itself comes from the Greek ἄγκυρα .Anchors can either be temporary or permanent...

. Cosimo I de' Medici, Grand Duke of Tuscany

Cosimo I de' Medici, Grand Duke of Tuscany

Cosimo I de' Medici was Duke of Florence from 1537 to 1574, reigning as the first Grand Duke of Tuscany from 1569.-Biography:...

 had festina lente as his motto and illustrated it with a tortoise

Tortoise

Tortoises are a family of land-dwelling reptiles of the order of turtles . Like their marine cousins, the sea turtles, tortoises are shielded from predators by a shell. The top part of the shell is the carapace, the underside is the plastron, and the two are connected by the bridge. The tortoise...

 with a sail

Sail

A sail is any type of surface intended to move a vessel, vehicle or rotor by being placed in a wind—in essence a propulsion wing. Sails are used in sailing.-History of sails:...

 upon its back.

Erasmus

Desiderius Erasmus

Desiderius Erasmus Roterodamus , known as Erasmus of Rotterdam, was a Dutch Renaissance humanist, Catholic priest, and a theologian....

 praised the adage in his great work, Adagia

Adagia

Adagia is an annotated collection of Greek and Latin proverbs, compiled during the Renaissance by Dutch humanist Desiderius Erasmus Roterodamus. Erasmus' collection of proverbs is "one of the most monumental ... ever assembled" Adagia (adagium is the singular form and adagia is the plural) is an...

, and used it especially to compliment his printer — "Aldus, making haste slowly, has acquired as much gold as he has reputation, and richly deserves both." Aldus

Aldus Manutius

Aldus Pius Manutius , the Latinised name of Aldo Manuzio —sometimes called Aldus Manutius, the Elder to distinguish him from his grandson, Aldus Manutius, the Younger—was an Italian humanist who became a printer and publisher when he founded the Aldine Press at Venice.His publishing legacy includes...

 used the corresponding symbol of the dolphin and anchor as his printer's mark

Printer's mark

A printer's mark, device, emblem or insignia was a symbol used as a trademark by early printers starting in the 15th century. The Venetian printer, Aldus Manutius, first used the dolphin and anchor as his mark in 1502....

. He showed Erasmus a Roman silver coin, given to him by Cardinal Bembo

Pietro Bembo

Pietro Bembo was an Italian scholar, poet, literary theorist, and cardinal. He was an influential figure in the development of the Italian language, specifically Tuscan, as a literary medium, and his writings assisted in the 16th-century revival of interest in the works of Petrarch...

, which bore this symbol on the reverse

Obverse and reverse

Obverse and its opposite, reverse, refer to the two flat faces of coins and some other two-sided objects, including paper money, flags , seals, medals, drawings, old master prints and other works of art, and printed fabrics. In this usage, obverse means the front face of the object and reverse...

 side.

The adage was popular in renaissance

Renaissance

The Renaissance was a cultural movement that spanned roughly the 14th to the 17th century, beginning in Italy in the Late Middle Ages and later spreading to the rest of Europe. The term is also used more loosely to refer to the historical era, but since the changes of the Renaissance were not...

 times and Shakespeare alluded to it repeatedly. In Love's Labour's Lost

Love's Labour's Lost

Love's Labour's Lost is one of William Shakespeare's early comedies, believed to have been written in the mid-1590s, and first published in 1598.-Title:...

, he copied the crab and butterfly imagery with the characters Moth and Armado.

The great Onslow

Earl of Onslow

Earl of Onslow, of Onslow in the County of Shropshire, is a title in the Peerage of the United Kingdom. It was created in 1801 for George Onslow, 4th Baron Onslow. The Onslow family descends from Arthur Onslow, who represented Bramber, Sussex and Guildford in the House of Commons...

 family of Shropshire

Shropshire

Shropshire is a county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. It borders Wales to the west...

, have the adage as their motto. This is a pun

Pun

The pun, also called paronomasia, is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use and abuse of homophonic,...

 upon the family name — on-slow.

Meaning

The meaning of the phrase is that activities should be performed with a proper balance of urgency and diligence. If tasks are rushed too quickly then mistakes are made and good long-term results are not achieved. Work is best done in a state of flow

Flow (psychology)

Flow is the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity. Proposed by Mihály Csíkszentmihályi, the positive psychology concept has been widely referenced across a variety of...

 in which one is fully engaged by the task and there is no sense of time passing.

Allusions

The phrase is used in physics to describe the Strong Confinement Limit

Strong confinement limit

In physics, the strong confinement limit, or "festina lente" limit, is a mode of an atom laser in which the frequency of emission of the Bose-Einstein condensate is less than the confinement frequency of the trap....

 or Festina Lente Limit, which is a mode of an atom laser

Atom laser

An atom laser is a coherent state of propagating atoms. They are created out of a Bose–Einstein condensate of atoms that are output coupled using various techniques. Much like an optical laser, an atom laser is a coherent beam that behaves like a wave. There has been some argument that the term...

 in which the frequency of emission of the Bose-Einstein condensate is less than the confinement frequency of the trap.

Goethe

Johann Wolfgang von Goethe

Johann Wolfgang von Goethe was a German writer, pictorial artist, biologist, theoretical physicist, and polymath. He is considered the supreme genius of modern German literature. His works span the fields of poetry, drama, prose, philosophy, and science. His Faust has been called the greatest long...

 refers to the proverb in his poem Hermann und Dorothea, translating it with the rhyming German phrase, Eile mit Weile: