Expert ASA
Encyclopedia
Expert International GmbH is a Swiss
consumer electronics
retail chain headquartered in Zug
, Switzerland
.
, Switzerland
on October 16, 1967 by representatives of six national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.
In 1999 the Expert Global group was formed following a letter of intent
being signed with Associated Volume Buyers Inc. from the USA and Cantrex from Canada
.
In 2001 Betta Stores from Australia
and New Zealand
joined the Expert Global group.
s and partially owned companies, the group has more than 7400 stores.
In Norway there are 261 Expert stores with the brands Expert, Expert Bonus and El-Kjeden. Expert also owns 63% of the online store BestBuy. 60 stores are owned by Expert ASA. http://www.expert.no/
Expert (expert AG Deutschland, Langenhagen
) operates 430 stores. http://www.expert.de/
there are 63 stores. Four of these stores are owned directly by Expert Ireland and the other 59 franchised out to independent retailers. http://www.expert.ie/
, Expert is part of CODELPOR, a company part of the SUSIARTE GROUP. It operates 41 storesand it is expanding.
/New Zealand
are part of the Expert Global Group and have 170 stores across the two countries. http://www.betta.com.auhttp://www.bettaelectrical.co.nz/
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
consumer electronics
Consumer electronics
Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...
retail chain headquartered in Zug
Zug
Zug , is a German-speaking city in Switzerland. The name ‘Zug’ originates from fishing vocabulary; in the Middle Ages it referred to the right to ‘pull up’ fishing nets and hence to the right to fish.The city of Zug is located in the Canton of Zug and is its capital...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
.
History
The Intercop GmbH was founded in ZurichZürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
on October 16, 1967 by representatives of six national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.
In 1999 the Expert Global group was formed following a letter of intent
Letter of intent
A letter of intent is a document outlining an agreement between two or more parties before the agreement is finalized. The concept is similar to a heads of agreement...
being signed with Associated Volume Buyers Inc. from the USA and Cantrex from Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
.
In 2001 Betta Stores from Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
joined the Expert Global group.
Operations
Expert has stores in 22 countries. Through subsidiaries, franchiseFranchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
s and partially owned companies, the group has more than 7400 stores.
Norway
Denmark
In Denmark Expert is the largest retailer in its segment through the subsidiary Elbodan. The company operates 445 stores, including Elbodan, Punk1, Expert and 2tal. http://www.expert.dk/Sweden
In Sweden Expert operates 222 stores throughout the country, branded as Expert and Expert Stormarknad as well as the online store www.expert.se. http://www.expert.se/Finland
In Finland Expert operates 27 stores (Aug. 2010) throughout the country, after it bought 51% of Konepiste in 2007. http://www.expert.fi/Germany
In GermanyGermany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
Expert (expert AG Deutschland, Langenhagen
Langenhagen
Langenhagen is a town in the Hanover district of Lower Saxony, Germany.-International relations:Langenhagen is twinned with: - Joinville - - Economy :...
) operates 430 stores. http://www.expert.de/
Ireland
In IrelandRepublic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
there are 63 stores. Four of these stores are owned directly by Expert Ireland and the other 59 franchised out to independent retailers. http://www.expert.ie/
Portugal
In PortugalPortugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
, Expert is part of CODELPOR, a company part of the SUSIARTE GROUP. It operates 41 storesand it is expanding.
Australia/New Zealand
Betta Electrical in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
/New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
are part of the Expert Global Group and have 170 stores across the two countries. http://www.betta.com.auhttp://www.bettaelectrical.co.nz/