Evia Oyj
Encyclopedia
Evia Oyj was one of the largest Finnish
marketing
communication
agencies, founded 1955 and known as Markkinointi Viherjuuri before 2001 name change to Evia Oyj.
On June 18, 2009 Evia Oyj filed for bankruptcy.
), and after 1989 public company
(Oyj) and was listed in OMX
(formerly Helsingin Pörssi) OTC-list.
In 2001 Markkinointi Viherjuuri announced new name for company, Evia Oyj to reflect the parent companies role better. Evia was formed from two separate parts: E meaning of digital communications and latin
word via meaning of road
.
November 18, 2002 Evia concluded personnel negotiations where three people was dismissed, two people was laid off for the time being and four persons as of April 1, 2003. After this Evia had another personnel negotiations on August 26, 2003 when concluded that 36 employees will set to fixed-term layoff for three months.
August 31, 2004 Evia gave profit warning, and positive profit warning on January 20, 2006.
June 28, 2005 CEO
Mika Sario resigned, and new CEO Jari Torvelainen started August 1, 2005.
and communication
services: direct marketing
and digital communication services, brand
management and design management
. Evia had average of 90 employees at its best days.
, which had 46 own agencies and over 50 cooperative agencies all over the world. With cooperative contacts Evia did global projects like medical company communications and Shell oil company
brand communication.
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
agencies, founded 1955 and known as Markkinointi Viherjuuri before 2001 name change to Evia Oyj.
On June 18, 2009 Evia Oyj filed for bankruptcy.
History
Evia Oyj was founded in 1955 and was named Markkinointi Viherjuuri by its founder Matti Viherjuuri. From 1955 to 1989 Markkinointi Viherjuuri was private company (OyOsakeyhtiö
Osakeyhtiö, literally a "stock company", is the Finnish equivalent of a limited company or Gesellschaft mit beschränkter Haftung . It is abbreviated to Oy and is used either before or after the company's name, sometimes with the addition of the Finland-Swedish equivalent Ab...
), and after 1989 public company
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...
(Oyj) and was listed in OMX
OMX
OMX AB is a Swedish-Finnish financial services company, formed in 2003 through a merger between OM AB and HEX plc and is now a part of the NASDAQ OMX Group since February 2008.It has two divisions, OMX Exchanges, which operates eight stock exchanges mainly in the Nordic and Baltic...
(formerly Helsingin Pörssi) OTC-list.
In 2001 Markkinointi Viherjuuri announced new name for company, Evia Oyj to reflect the parent companies role better. Evia was formed from two separate parts: E meaning of digital communications and latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...
word via meaning of road
Road
A road is a thoroughfare, route, or way on land between two places, which typically has been paved or otherwise improved to allow travel by some conveyance, including a horse, cart, or motor vehicle. Roads consist of one, or sometimes two, roadways each with one or more lanes and also any...
.
November 18, 2002 Evia concluded personnel negotiations where three people was dismissed, two people was laid off for the time being and four persons as of April 1, 2003. After this Evia had another personnel negotiations on August 26, 2003 when concluded that 36 employees will set to fixed-term layoff for three months.
August 31, 2004 Evia gave profit warning, and positive profit warning on January 20, 2006.
June 28, 2005 CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
Mika Sario resigned, and new CEO Jari Torvelainen started August 1, 2005.
Services
Evia offered advertisement, marketingMarketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
services: direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
and digital communication services, brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
management and design management
Design management
Design Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design...
. Evia had average of 90 employees at its best days.
International cooperatives
Evia was cooperative of global EdelmanEdelman (firm)
Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,600 people in 53 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman...
, which had 46 own agencies and over 50 cooperative agencies all over the world. With cooperative contacts Evia did global projects like medical company communications and Shell oil company
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
brand communication.
Awards
- Outdoor campaign made for SonySony, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
BRAVIABRAVIABRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors and for the PlayStation 3 , along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of "Best Resolution Audio Visual Integrated Architecture"...
was selected January 2006 in London as JCDecauxJCDecauxJCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, France, that is active primarily in advertising....
Group December 2005 best Innovate-Campaign in whole world. - Toyota, which is Evia's marketing customer, won total of six awards in Loyalty Awards 2006.
- Evia Stenfors-campaign won Best Viral Campaign title in Finnish media Grand One 2007 gala.