BRAVIA
Encyclopedia
BRAVIA is a Sony
brand
used to market its high-definition
LCD televisions
, projection TVs and front projectors and for the PlayStation 3 (principal bravia intend), along with its home cinema
range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the BRAVIA logo since 2005. The name BRAVIA replaces the "LCD WEGA
" brand name which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker). Bravia televisions are manufactured in Sony's plants in Mexico
, Spain
and Slovakia
.
The BRAVIA brand is also used on mobile phone
s in North American, Japanese and European markets.
The BRAVIA ENGINE/(Sony Mobile BRAVIA Engine) brand uses the slogan "Color like.no.other.".
, with a commercial featuring 250,000 brightly colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig
with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took in the more than four days to film the advertisement. Golf nets were erected at the sides of the street and every drain was blocked.
The idea was originally a segment of The Late Show with David Letterman in 1996, in which bouncy balls rolled down the same street. Fallon
, the advertising agency involved with the commercial, denied ever having watched the episode and claimed the similarity was a coincidence. The commercial is accompanied by the song "Heartbeats
", written by Swedish duo The Knife
and performed by José González
. The track became very popular on radio stations in the UK after it was released by Peacefrog Records
and helped his debut album Veneer
reach number 7 in the UK albums chart
. The commercial shows a similarity to The Knife´s original Heartbeats-video which was directed by Johannes Nyholm, Andreas Nilsson, Bo Melin. It is probable that the original video inspired the makers of the commercial video.
, a brand of soft drink. Filmed in Swansea
, Wales, it featured fruit in place of bouncing balls and used the same music.
Circulating only throughout the internet, a video filmed by a clan
features 64 players simultaneously hopping down a slope and over Humvees on the Sharqi Peninsula, a map
in Battlefield 2
. Instead of "BRAVIA - Colour like no other" at the end of the original commercial, the clan's video read "Bunny hopping
- Like no other".
On Belgian television, channel VT4
showed a commercial for a soccer event, using soccer balls and the same music as the Sony commercial.
At the Game Developers Conference
of 2008, video game developer Crytek
reproduced the commercial to demonstrate its CryEngine 2 game engine
. Instead of multi-colored bouncy balls, Crytek used bouncing Utah teapot
s. At the end of the demonstration, the video reads "Realtime
- Like no other."
Following on from the original advert, Jonathan Glazer
directed the second in which a condemned tower block in Toryglen
in Glasgow, Scotland was covered in 70000 litres of environmentally friendly paint with the help of over 1400 separate explosions featured as imitation fireworks, concluding with a simulated "reverse demolition" of the building. This was filmed with a crew of 200 people over a 10 day period in July 2006. The music used in this commercial is the Overture to The Thieving Magpie
by Gioachino Rossini. The tower block was demolished in 2007.
" by The Rolling Stones
. The commercial was filmed in New York City.
.
dancer's green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television.
's Rob Barbato.
In December 2008, Sony filmed a large zoetrope
called the BRAVIA-drome in Venaria
, Italy to advertise Motionflow 240Hz in the Sony BRAVIA KDL-52XBR7.
Motionflow 200Hz/240Hz is Sony’s motion interpolation
technology, where three new frames are added per second to smooth the picture. Sixty-four images of the Brazilian footballer Kaká
were used inside the BRAVIA-drome to demonstrate that with increased frame rate (speed at which the zoetrope rotated), there is increased smoothness of motion. Measuring 10 metres in diameter and weighing 10 tonnes, the BRAVIA-drome has officially been declared the world’s largest zoetrope by Guinness World Records
.
The advert was directed by Vernie Yeung, produced by Fallon Worldwide
, the agency behind the ‘Balls’, ‘Paint’ and ‘Play-doh’ trilogy, and is currently airing in Australia. The music used in this commercial is "Underdog", by Kasabian.
by "UBS Network News", a mock news report about an anonymously sent video purporting to be an "Unidentifiable Fast Moving Object" (UFMO). The second part, uploaded on November 24, showed a reporter interviewing a "scientist" about the object, which seems to leave behind exhaust like a rocket. However, in the final video, uploaded on November 25, it is revealed that the videos were part of an advertising campaign by Sony and that when BRAVIA Televisions were installed, the footage actually "shows" (the original footage does not actually show) Canadian skater Cindy Klassen
. http://ca.youtube.com/user/UBSNetworkNews
on a BRAVIA model television.
Current accessories available include a Skype Camera (CMUBR100) and WiFi adapter (UWABR100).
Sony Bravia Internet TV is the first TV to incorporate Google TV
, currently only available in the US it plans to revolutionise IPTV.
emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.
Japan. BRAVIA brand phones are able to watch 1seg
terrestrial television.
, a 50/50 joint venture between Sony and South Korean rival Samsung
. Since 2010, high end Bravia LX, HX and selected NX series use 10th gen Sharp ASV panel. The 8th gen SPVA panel from SLCD continue to serve other midrange and budget Bravia models.
2006–2007 models may be updated using an MS -Memory Stick, or USB.
Depending upon the country and TV standard the Tuner may need a Service Device to update it.
It appears that units manufactured through November 2005 for sale in Asia and North America contained
a software bug that prevented the device from powering up/down after 1200 hours (2^32 milliseconds). A free upgrade is available.
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
used to market its high-definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
LCD televisions
Liquid crystal display television
Liquid-crystal display televisions are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube of similar display size, and are available in much larger sizes...
, projection TVs and front projectors and for the PlayStation 3 (principal bravia intend), along with its home cinema
Home cinema
Home cinema, also commonly called home theater, are home entertainment set-ups that seek to reproduce a movie theater experience and mood with the help of video and audio equipment in a private home....
range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the BRAVIA logo since 2005. The name BRAVIA replaces the "LCD WEGA
WEGA
WEGA was a pioneering German audio and video manufacturer, manufacturing some of Germany's earliest radio sets.- History :WEGA was founded as Wuerttembergische Radio-Gesellschaft mbh in Stuttgart, Germany in the year 1923. In 1975, it was acquired by Sony Corporation...
" brand name which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker). Bravia televisions are manufactured in Sony's plants in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
and Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
.
The BRAVIA brand is also used on mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
s in North American, Japanese and European markets.
Advertising campaign
Launch, 'Balls'
The launch of the BRAVIA brand was supported by an advertising campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
, with a commercial featuring 250,000 brightly colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig
Nicolai Fuglsig
Nicolai Fuglsig , born in 1972 is a Danish commercial director and former photo journalist. He garnered numerous industry awards for his work on a Sony Bravia commercial featuring 250,000 bouncing balls let loose on the largest hill in San Francisco...
with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took in the more than four days to film the advertisement. Golf nets were erected at the sides of the street and every drain was blocked.
The idea was originally a segment of The Late Show with David Letterman in 1996, in which bouncy balls rolled down the same street. Fallon
Fallon Worldwide
Fallon Worldwide is an international advertising agency headquartered in Minneapolis, Minnesota with affiliate offices in London, Singapore, Hong Kong, São Paulo and Tokyo. It is a subsidiary of Publicis.-History:...
, the advertising agency involved with the commercial, denied ever having watched the episode and claimed the similarity was a coincidence. The commercial is accompanied by the song "Heartbeats
Heartbeats
"Heartbeats" is the first single from The Knife's 2003 album Deep Cuts, released in Sweden on 27 December 2002 and re-released on 4 October 2004.An acoustic cover version was recorded by José González for his debut album Veneer...
", written by Swedish duo The Knife
The Knife
The Knife are a Swedish electronic music duo from Gothenburg, formed in 1999. The group consists of siblings Karin Dreijer Andersson and Olof Dreijer, who together also run their own record company, Rabid Records. They first received international attention after their song "Heartbeats", covered by...
and performed by José González
José González
José González is a Swedish-Argentine indie folk singer-songwriter and guitarist from Gothenburg, Sweden.González is also a member of Swedish band Junip, along with Elias Araya and Tobias Winterkorn.- Biography :...
. The track became very popular on radio stations in the UK after it was released by Peacefrog Records
Peacefrog Records
Peacefrog Records are an independent record label based in London, United Kingdom. The label produces releases in many different styles of electronic music as well as branching out into folk and indie artists such as José González and Nouvelle Vague. Started by Pete Hutchison and Paul Ballard in...
and helped his debut album Veneer
Veneer (album)
Veneer is the debut album by the Swedish singer-songwriter José González. It was released on October 29, 2003 in Sweden; April 25, 2005 in the rest of Europe; and on September 6, 2005 in the United States...
reach number 7 in the UK albums chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...
. The commercial shows a similarity to The Knife´s original Heartbeats-video which was directed by Johannes Nyholm, Andreas Nilsson, Bo Melin. It is probable that the original video inspired the makers of the commercial video.
Parodies
A parody of this commercial was run in the UK by TangoTango (drink)
Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland and from 2010 in Sweden, Norway and Hungary as well, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987...
, a brand of soft drink. Filmed in Swansea
Swansea
Swansea is a coastal city and county in Wales. Swansea is in the historic county boundaries of Glamorgan. Situated on the sandy South West Wales coast, the county area includes the Gower Peninsula and the Lliw uplands...
, Wales, it featured fruit in place of bouncing balls and used the same music.
Circulating only throughout the internet, a video filmed by a clan
Clan (computer gaming)
In computer and video gaming, a clan or guild is an organised group of players that regularly play together in a particular multiplayer games. These games range from groups of a few friends to 1000-person organizations, with a broad range of structures, goals and members. The lifespan of a clan...
features 64 players simultaneously hopping down a slope and over Humvees on the Sharqi Peninsula, a map
Level (computer and video games)
A level, map, area, or world in a video game is the total space available to the player during the course of completing a discrete objective...
in Battlefield 2
Battlefield 2
Battlefield 2 is a computer game by the Swedish developer Digital Illusions CE . During development, Trauma Studios contributed to the development of the game after it was acquired by DICE...
. Instead of "BRAVIA - Colour like no other" at the end of the original commercial, the clan's video read "Bunny hopping
Bunny hopping
Bunny hopping, or bunny jumping, is a term used in video games to describe the basic movement technique in which a player jumps repeatedly, instead of running, in order to move faster.-Concept:...
- Like no other".
On Belgian television, channel VT4
VT4
VT4 is a Flemish commercial television channel. It is part of ProSiebenSat.1 Media AG.The channel began broadcasting on 1 February 1995. The channel initially had no Belgian broadcasting license and was transmitted via London . The channel now broadcasts legally from Zaventem in Belgium...
showed a commercial for a soccer event, using soccer balls and the same music as the Sony commercial.
At the Game Developers Conference
Game Developers Conference
The Game Developers Conference is the largest annual gathering of professional video game developers, focusing on learning, inspiration, and networking...
of 2008, video game developer Crytek
Crytek
Crytek is a German video game company founded in 1999 by three Turkish brothers: Cevat, Avni and Faruk Yerli. Crytek's main headquarters are in Frankfurt, Germany, with five other studios in Kiev, Budapest, Nottingham, Sofia and Seoul. The company is best known for developing the game Far Cry and...
reproduced the commercial to demonstrate its CryEngine 2 game engine
Game engine
A game engine is a system designed for the creation and development of video games. There are many game engines that are designed to work on video game consoles and personal computers...
. Instead of multi-colored bouncy balls, Crytek used bouncing Utah teapot
Utah teapot
The Utah teapot or Newell teapot is a 3D computer model which has become a standard reference object in the computer graphics community. It is a mathematical model of an ordinary teapot of fairly simple shape, which appears solid, cylindrical and partially convex...
s. At the end of the demonstration, the video reads "Realtime
Real-time computer graphics
Real-time computer graphics is the subfield of computer graphics focused on producing and analyzing images in real time. The term is most often used in reference to interactive 3D computer graphics, typically using a GPU, with video games the most noticeable users...
- Like no other."
'Paint'
Jonathan Glazer
Jonathan Glazer is an English director of films, commercials and music videos.-Biography:After studying theatre design at Nottingham Trent University, Glazer started out directing theatre and making film and television trailers, including award-winning work for the BBC...
directed the second in which a condemned tower block in Toryglen
Toryglen
Toryglen is a small district in southern Glasgow, Scotland. It is approximately 2 miles south of the city centre to the west of Rutherglen. It is bounded to the west by Mount Florida, the north by Oatlands and the south by King's Park....
in Glasgow, Scotland was covered in 70000 litres of environmentally friendly paint with the help of over 1400 separate explosions featured as imitation fireworks, concluding with a simulated "reverse demolition" of the building. This was filmed with a crew of 200 people over a 10 day period in July 2006. The music used in this commercial is the Overture to The Thieving Magpie
La gazza ladra
La gazza ladra is a melodramma or opera semiseria in two acts by Gioachino Rossini. The libretto was by Giovanni Gherardini after La pie voleuse by JMT Badouin d'Aubigny and Louis-Charles Caigniez....
by Gioachino Rossini. The tower block was demolished in 2007.
'Play-Doh'
It was filmed in a street in New York City where 200 bunnies made from 2.5 Tonnes of plasticine united to form a 30-foot giant rabbit. The accompanying soundtrack is "She's a RainbowShe's A Rainbow
"She's a Rainbow" is a song by the English rock 'n roll band The Rolling Stones and was featured on their 1967 album Their Satanic Majesties Request.Written by Mick Jagger and Keith Richards, "She's a Rainbow" was recorded on 18 May 1967...
" by The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...
. The commercial was filmed in New York City.
'Pyramid'
The latest advert, filmed in Egypt features thousands of coloured cotton reels tumbling down a pyramidEgyptian pyramids
The Egyptian pyramids are ancient pyramid-shaped masonry structures located in Egypt.There are 138 pyramids discovered in Egypt as of 2008. Most were built as tombs for the country's Pharaohs and their consorts during the Old and Middle Kingdom periods.The earliest known Egyptian pyramids are found...
.
India
Advertisement in India features thousands of square anthropomorphic pixels. A KathakaliKathakali
Kathakali is a highly stylized classical Indian dance-drama noted for the attractive make-up of characters, elaborate costumes, detailed gestures and well-defined body movements presented in tune with the anchor playback music and complementary percussion...
dancer's green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television.
Dominos
This advertising campaign was launched in October 2008. Shot on location in India’s states of Rajastan and Uttar Pradesh. The 60 second Dominos video takes viewers on a journey on a tumbling journey of color, from a magnificent fort in Jaisalmer through a desert all the way to the Taj Mahal in Agra. The music for the spot was created by Song Zu and Darker My LoveDarker My Love
Darker My Love is an indie psychedelic rock band based in Los Angeles, California. The band consists of 5 members. Tim Presley, a former member of the band The Nerve Agents and also a visual artist responsible for much of the band's imagery, formed the band in 2004 and contributes vocals and guitar...
's Rob Barbato.
BRAVIA-drome
Zoetrope
A zoetrope is a device that produces an illusion of action from a rapid succession of static pictures. The term zoetrope is from the Greek words "ζωή – zoe", "life" and τρόπος – tropos, "turn". It may be taken to mean "wheel of life"....
called the BRAVIA-drome in Venaria
Venaria Reale
Venaria Reale is a comune in the Province of Turin in the Italian region Piedmont, located about 8 km northwest of Turin....
, Italy to advertise Motionflow 240Hz in the Sony BRAVIA KDL-52XBR7.
Motionflow 200Hz/240Hz is Sony’s motion interpolation
Motion interpolation
Motion interpolation is a form of video processing in which intermediate animation frames are generated between existing ones, in an attempt to make animation more fluid.-HDTV:...
technology, where three new frames are added per second to smooth the picture. Sixty-four images of the Brazilian footballer Kaká
Kaká
Ricardo Izecson dos Santos Leite , commonly known as Kaká , is a Brazilian football attacking midfielder who currently plays for Spanish La Liga club Real Madrid and the Brazilian national team. Kaká started his footballing career at the age of eight, when he began playing for a local club...
were used inside the BRAVIA-drome to demonstrate that with increased frame rate (speed at which the zoetrope rotated), there is increased smoothness of motion. Measuring 10 metres in diameter and weighing 10 tonnes, the BRAVIA-drome has officially been declared the world’s largest zoetrope by Guinness World Records
Guinness World Records
Guinness World Records, known until 2000 as The Guinness Book of Records , is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world...
.
The advert was directed by Vernie Yeung, produced by Fallon Worldwide
Fallon Worldwide
Fallon Worldwide is an international advertising agency headquartered in Minneapolis, Minnesota with affiliate offices in London, Singapore, Hong Kong, São Paulo and Tokyo. It is a subsidiary of Publicis.-History:...
, the agency behind the ‘Balls’, ‘Paint’ and ‘Play-doh’ trilogy, and is currently airing in Australia. The music used in this commercial is "Underdog", by Kasabian.
UBS Network News: Tale of the Tape
On November 10, 2008, a video was uploaded on YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
by "UBS Network News", a mock news report about an anonymously sent video purporting to be an "Unidentifiable Fast Moving Object" (UFMO). The second part, uploaded on November 24, showed a reporter interviewing a "scientist" about the object, which seems to leave behind exhaust like a rocket. However, in the final video, uploaded on November 25, it is revealed that the videos were part of an advertising campaign by Sony and that when BRAVIA Televisions were installed, the footage actually "shows" (the original footage does not actually show) Canadian skater Cindy Klassen
Cindy Klassen
Cindy Klassen, OM is a Canadian long track speed skater. Klassen is a six-time medalist at the Winter Olympics. She is tied with Clara Hughes for Canada's all-time most decorated Olympian with 6 medals each...
. http://ca.youtube.com/user/UBSNetworkNews
2011 Product line includes:
- BX/CX are Sony's entry level televisions, BX include basic functions and are small LED LCD (22",26" and 32"). While CX series televisions have Bravia Internet Video and are larger LCD type TV's (32" and 40")
- EX 420-720 series televisions are Sony's mid-range televisions these range in size (26",32" and 40") these all have Bravia Internet Video, Sony's X-Reality Picture Engine and are available in both LCD and LED LCD type televisions.
- NX series televisions are Sony's Mid to High-end sets, these have all the features of the EX series but have the design of the HX series, the main feature is the OptiContrast panel featuring CorningCorning- Businesses and organizations :* Corning Incorporated* Dow Corning* Owens Corning* Corning Museum of Glass- People :* Edwin Corning , American businessman and politician* Erastus Corning , American businessman and politician...
Gorilla GlassGorilla GlassGorilla Glass, manufactured by Corning, is an alkali-aluminosilicate thin sheet glass engineered specifically to be thin, light and damage-resistant. Its primary application is portable electronic devices with screens, such as mobile phones, portable media players, and laptop displays...
.
- LX/HX are the High-end sets having all the features of the NX series it also includes; X-Reality Pro picture engine, the option Skype camera included and 3D standard across the range.
- NSX series is the only series to be powered by Google TV.
Accessories
In April 2007, Sony launched the BRAVIA TDM-IP1, a docking cradle to permit playback of audio and video hosted on an Apple iPodIPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...
on a BRAVIA model television.
Current accessories available include a Skype Camera (CMUBR100) and WiFi adapter (UWABR100).
Sony Bravia Internet TV and Video
Sony Bravia Internet Video first became avaliable in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity). 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.Sony Bravia Internet TV is the first TV to incorporate Google TV
Google TV
Google TV is a Smart TV platform from Google. It was announced on May 20, 2010, at Google’s Google I/O event and was co-developed by Google, Intel, Sony and Logitech...
, currently only available in the US it plans to revolutionise IPTV.
Green TV
For sale in Japan on July 30th, Sony's green product, a new flat-panel 32-inch TV for 150,000 yen (US$ 1,400; € 900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxideCarbon dioxide
Carbon dioxide is a naturally occurring chemical compound composed of two oxygen atoms covalently bonded to a single carbon atom...
emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.
Mobile phones
BRAVIA brand phones produced by Sony EricssonSony Ericsson
Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....
Japan. BRAVIA brand phones are able to watch 1seg
1seg
is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Argentina, Brazil, Chile and Peru. Service began experimentally during 2005 and commercially on April 1, 2006. In Brazil, the broadcast started in late 2007 in just a few cities, with a slight difference from...
terrestrial television.
- For NTT DoCoMoNTT DoCoMois the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a compound word dokomo, meaning "everywhere" in Japanese. Docomo provides phone, video phone , i-mode , and mail services...
-
- FOMA SO903iTV
- FOMA SO906i
Internals
The LCD panels within BRAVIA TVs are manufactured by S-LCDS-LCD
S-LCD Corporation is a joint venture between the South Korean Samsung Electronics Co. Ltd and Japanese Sony Corporation established in April 2004 in Chungcheongnam-do, South Korea....
, a 50/50 joint venture between Sony and South Korean rival Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
. Since 2010, high end Bravia LX, HX and selected NX series use 10th gen Sharp ASV panel. The 8th gen SPVA panel from SLCD continue to serve other midrange and budget Bravia models.
Upgrading and maintenance
The software can be upgraded via a USB type A interface labeled "DMEx / service only".2006–2007 models may be updated using an MS -Memory Stick, or USB.
Depending upon the country and TV standard the Tuner may need a Service Device to update it.
It appears that units manufactured through November 2005 for sale in Asia and North America contained
a software bug that prevented the device from powering up/down after 1200 hours (2^32 milliseconds). A free upgrade is available.