Evan Di Unna Pethan
Encyclopedia
"Evan Di Unna Pethan" is a song by Indian artist and film composer Yuvan Shankar Raja
. A part of the soundtrack album to the 2011 film Vaanam
, it was released as a single track
on 28 November 2010, in order to promote the film. The song predominantly features vocals and lyrics by Vaanams lead artist, Silambarasan, while Yuvan Shankar Raja has also penned parts of the English phrases, performing them himself. This song is notable as being the first single track to be released promotionally for a South Indian film. The track, upon release, became highly popular, with the attempt being declared a great success, while drawing notable attention particularly for its lyrics. Following the positive response, the song is being remade as a music video
into Hindi
, featuring Silambarasan himself.
, Vallavan
and Silambattam, which all scored very successful results. In order to repeat the success, they agreed to produce a single track to promote and popularize the film. Silambarasan said, "The minute Yuvan and I sat down to compose for Vaanam, we wanted to ensure that we came up with a track that would stand out and become popular." The song was developed in several sessions of jamming, and both kept working on it repeatedly even after the song was ready. Silambarasan explained, "I didn't want it to be like a regular love song and was determined to make it unique. So, we've come up with an international level club mix, which I think is a next-generation track." Yuvan Shankar Raja commented, "For the single Simbu wanted something different and it is cool and should work."
. The song was shot simultaneously with the Hindi version for three days in March 2011 in Mumbai. "A pub set" was put up in a studio in Mumbai to go with the theme of the song, with 60 dancers from Mumbai in addition to 30 dancers flown in from London, being background dancers, dancing alongside Silambarasan and his pair in the film Jasmin Bhasin
. According to Silambarasan, "the focus of the song was more on style — the lighting and showcasing the pub culture". Noted Hindi choreographer Ahmed Khan directed the video.
separately ahead of the complete soundtrack album. It was said to be the first time a Tamil audio was releasing with a single track. It was supposed to be released at a grand function to be held in London
, United Kingdom
, where the entire cast and crew of the film, along with Trisha Krishnan
were expected to participate. The event was supposed to take place on 18 October 2010, but was postponed since members of the team were denied visa by the British Consulate. The track release was eventually held on November 28, 2010 at the Citi Center in Chennai
; Hansraj Saxena of Sun Pictures
and director K. S. Ravikumar
released the track, while Premji Amaran, lyricist Na. Muthukumar
also took part in the occasion along with Silambarasan, Yuvan Shankar Raja and the director and producer of Vaanam, Krish and Ganesh, respectively.
The new "stategical promotional concept" proved to be successful, as the song became widely popular and was declared a hit by trade pundits. The song particularly enjoyed popularity among the younger generation and had reportedly become a "rage among the youths." Composer Yuvan Shankar Raja himself, however, admitted that he was actually expecting both positive as well as negative feedback for the track.
Following the positive response, the Mumbai
-based audio company Venus Music, who would market the album, expressed interest in a music video
of the song in Hindi
language. Silambarasan himself was asked to shoot for the music video, which would be premiered on Bollywood music channels. This would also mark Silambarasan's Bollywood
debut. The song titled "Kaun Hai Baap Tera", featuring Silambarasan, is penned by Shabbir Ahmed.
Yuvan Shankar Raja
Yuvan Shankar Raja is an Indian film score and soundtrack composer, singer and occasional lyricist. He has predominantly scored music for Tamil as well as several Telugu films. His musical career began in 1996, at age 16, as he composed the film score for Aravindhan...
. A part of the soundtrack album to the 2011 film Vaanam
Vaanam
Vaanam is an Indian Tamil drama film written and directed by Krish. A remake of his 2010 Telugu film Vedam, the film features an ensemble cast of Silambarasan, Bharath, Anushka Shetty, Prakash Raj and Saranya...
, it was released as a single track
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
on 28 November 2010, in order to promote the film. The song predominantly features vocals and lyrics by Vaanams lead artist, Silambarasan, while Yuvan Shankar Raja has also penned parts of the English phrases, performing them himself. This song is notable as being the first single track to be released promotionally for a South Indian film. The track, upon release, became highly popular, with the attempt being declared a great success, while drawing notable attention particularly for its lyrics. Following the positive response, the song is being remade as a music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
into Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
, featuring Silambarasan himself.
Background
Yuvan Shankar Raja and Silambarasan had worked together several times before in ManmadhanManmadhan
Manmadhan is a 2004 blockbuster Indian Tamil thriller film written and Directed by A.J. Murugan, STR plays the lead title role. The film has Jyothika enacting the lead female role, Goundamani, Sindhu Tolani, Atul Kulkarni and Santhanam playing supporting roles and guest appearances by Mandira...
, Vallavan
Vallavan
Vallavan is a 2006Tamil film written and directed by T. R. Silambarasan, starring himself in the title role along with Nayantara, Reema Sen and Sandhya whilst Santhanam, Premji Amaren, Sathyan and S. Ve. Shekhar play supporting roles. The dialogues are written by noted writer Balakumaran, whilst...
and Silambattam, which all scored very successful results. In order to repeat the success, they agreed to produce a single track to promote and popularize the film. Silambarasan said, "The minute Yuvan and I sat down to compose for Vaanam, we wanted to ensure that we came up with a track that would stand out and become popular." The song was developed in several sessions of jamming, and both kept working on it repeatedly even after the song was ready. Silambarasan explained, "I didn't want it to be like a regular love song and was determined to make it unique. So, we've come up with an international level club mix, which I think is a next-generation track." Yuvan Shankar Raja commented, "For the single Simbu wanted something different and it is cool and should work."
Production
"Evan Di Unna Pethan" song has been performed by Silambarasan Rajendar and Yuvan Shankar Raja. Silambarasan has penned the Tamil lyrics while Yuvan Shankar Raja has penned the English phrases, both performing each their lines. This song was recorded at Prasad Studios, by Prabhakar, Sekar and Guru. It was mixed at Pinkstone Studios, Chennai by Kumaraguruparan and was mastered at Metropolis Studios, London by Ian Cooper.Music video
The music video to the song was featured as part of the film. It was the replacement to the song "Prapancham Naaventa Vasthunte" in the original film VedamVedam (film)
Vedam is a 2010 Telugu drama film written and directed by Krish, starring Allu Arjun, Manoj Kumar Manchu, Anushka Shetty, Manoj Bajpai,Saranya Ponvannan, Deeksha Seth, Lekha Washington, and Siya Gautham. The film was critically acclaimed, received several accolades including four Filmfare Awards...
. The song was shot simultaneously with the Hindi version for three days in March 2011 in Mumbai. "A pub set" was put up in a studio in Mumbai to go with the theme of the song, with 60 dancers from Mumbai in addition to 30 dancers flown in from London, being background dancers, dancing alongside Silambarasan and his pair in the film Jasmin Bhasin
Jasmin Bhasin
Jasmin Bhasin is an Indian Model and actress. Jasmin is a professional model based in New Delhi recently moved to Mumbai.She made her film debut in the Tamil film Vaanam as part of an ensemble cast, playing a "fresh-out-of-college girl" and love interest of the main lead character essayed by...
. According to Silambarasan, "the focus of the song was more on style — the lighting and showcasing the pub culture". Noted Hindi choreographer Ahmed Khan directed the video.
Release
The track was planned to be released as a single trackSingle (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
separately ahead of the complete soundtrack album. It was said to be the first time a Tamil audio was releasing with a single track. It was supposed to be released at a grand function to be held in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, where the entire cast and crew of the film, along with Trisha Krishnan
Trisha Krishnan
Trisha Krishnan is an Indian film actress and model, who primarily appears in Tamil and Telugu language films, but has also appeared in Hindi language films. She was noticed after winning several beauty pageants like the Miss Madras contest , which marked her entry into filmdom...
were expected to participate. The event was supposed to take place on 18 October 2010, but was postponed since members of the team were denied visa by the British Consulate. The track release was eventually held on November 28, 2010 at the Citi Center in Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...
; Hansraj Saxena of Sun Pictures
Sun Pictures
Sun Pictures is a film distribution and production studio unit of Chennai, based Sun Network owned by Kalanidhi Maran. Founded in 2008, it started distributing low-budget Tamil-language films, Kadhalil Vizhunthen being the first, and holds the credit of producing India's costliest film Enthiran...
and director K. S. Ravikumar
K. S. Ravikumar
K. S. Ravikumar is an Indian film director and actor, primarily working in Tamil cinema. He has directed numerous films ranging from comedy and drama to action thrillers. His film Dasavathaaram went on to gross $16 million worldwide in the first four weeks and eventually became one of the...
released the track, while Premji Amaran, lyricist Na. Muthukumar
Na. Muthukumar
Na. Muthukumar is a Tamil poet and lyricist, who writes lyrics for Tamil film songs.-Career:Muthukumar began his career wanting to be a director and worked under Balu Mahendra for four years. But then he became a lyricist, beginning with the lyrics for the songs of the Tamil film Veera Nadai,...
also took part in the occasion along with Silambarasan, Yuvan Shankar Raja and the director and producer of Vaanam, Krish and Ganesh, respectively.
Response
Top10Cinema in its review gave a positive verdict, citing that "Simbu's heartfelt lyrics of romantic blast and Yuvan Shankar Raja's thundering Techno orchestrations throws high fever of musical feasts amongst the listeners and also grabs the attention of all the listeners. It’s sure to be a chartbuster of this year." Further claiming that "the simple and captivating lyrics of this song are sure to win the hearts of youngsters", the reviewer states it would become the "anthem of this season" for the younger generation, giving a verdict "Don’t wait to hear it. Experience the feel of love." According to the same site, the album had created a record with "good sales right on the first day of release itself." Sales executives cited that the single track was "a chartbuster", but was "highly downloaded in internet" and that "the trend of single track releases is something new to Kollywood", pointing to the price of the single , which was considered too high.The new "stategical promotional concept" proved to be successful, as the song became widely popular and was declared a hit by trade pundits. The song particularly enjoyed popularity among the younger generation and had reportedly become a "rage among the youths." Composer Yuvan Shankar Raja himself, however, admitted that he was actually expecting both positive as well as negative feedback for the track.
Following the positive response, the Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
-based audio company Venus Music, who would market the album, expressed interest in a music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
of the song in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
language. Silambarasan himself was asked to shoot for the music video, which would be premiered on Bollywood music channels. This would also mark Silambarasan's Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
debut. The song titled "Kaun Hai Baap Tera", featuring Silambarasan, is penned by Shabbir Ahmed.