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Encyclopedia
Emochila, Inc. is a Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 company that operates a custom website development
Web development
Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development...

 service for Certified Public Accountant
Certified Public Accountant
Certified Public Accountant is the statutory title of qualified accountants in the United States who have passed the Uniform Certified Public Accountant Examination and have met additional state education and experience requirements for certification as a CPA...

s and lawyer
Lawyer
A lawyer, according to Black's Law Dictionary, is "a person learned in the law; as an attorney, counsel or solicitor; a person who is practicing law." Law is the system of rules of conduct established by the sovereign government of a society to correct wrongs, maintain the stability of political...

s. As of mid-year 2011, the company represents over 2600 individual, private firms throughout the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

, and the Bahamas. This number represents approximately three percent (3%) of all registered private CPA firms licensed to practice in the United States . When combining Emochila.com and the CPA websites hosted for their customers, Emochila experiences over 1.2M unique visitors and 2.5M page visits annually. The name mochila is the Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

 and Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 word for "backpack
Backpack
A backpack is, in its simplest form, a cloth sack carried on one's back and secured with two straps that go over the shoulders, but there can be exceptions...

".

History

Emochila launched its namesake web site into the national market in August 2003 under the direction of founders Chad Brubaker and Justin Curzi, both of whom were living abroad in Rio de Janeiro, Brazil. The company utilized bootstrap funding to pay for the expenses of all software development, hosting, marketing, and sales. As of July 2009, Emochila has not utilized any venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 and is still held 100% by the founders. Emochila expanded from its San Francisco roots to open a Houston, Texas
Houston, Texas
Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...

 office in March 2004, and an east coast office in Buenos Aires, Argentina in the second half of 2007. In 2009, Chad Brubaker was named a contributing author to both AccountingWEB and The Progressive Accountant, an online magazine from the editors of The CPA Technology Advisor
The CPA Technology Advisor
The CPA Technology Advisor is a technology magazine for accounting and tax professionals. The magazine has eight print issues per year , geared around the annual workflow cycle of tax and accounting professionals...

. Additionally, Emochila was named the exclusive website affinity partner of the Ohio Society of Certified Public Accountants.

Secure file sharing

Emochila was a pioneer and one of the first website template services to offer encrypted HTTPS protocol. Chad Brubaker was the head Internet Security consultant with PricewaterhouseCoopers
PricewaterhouseCoopers
PricewaterhouseCoopers is a global professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm measured by revenues and one of the "Big Four" accountancy firms....

 Internet Security Group in 2000. After being loaned to DaimlerChrysler
DaimlerChrysler
Daimler AG is a German car corporation. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm...

 (now DaimlerAG), American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

, and Transora to build secure internal networks, Brubaker used open source software to construct the ability to template and include HTTPS
Https
Hypertext Transfer Protocol Secure is a combination of the Hypertext Transfer Protocol with SSL/TLS protocol to provide encrypted communication and secure identification of a network web server...

 protocol in a replicatable, turnkey
Turnkey
A turn-key or a turn-key project is a type of project that is constructed by a developer and sold or turned over to a buyer in a ready-to-use condition.-Common usage:...

 environment. At market, Emochila realized the most traction in the Certified Public Accountant
Certified Public Accountant
Certified Public Accountant is the statutory title of qualified accountants in the United States who have passed the Uniform Certified Public Accountant Examination and have met additional state education and experience requirements for certification as a CPA...

 space because of QuickBooks
QuickBooks
QuickBooks is a line of business accounting software developed and marketed by Intuit.-History:Intuit was founded in 1983 by Scott Cook and Tom Proulx in Mountain View, California, USA...

, a bookkeeping software, and the CPAs interest in trading this file within a HTTPS environment.

External links

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