Drynites
Encyclopedia
A product of Kimberly-Clark
, Huggies
DryNites are disposable nappies which mimic underwear, essentially an enlargement of their successful Pull-Ups
brand products but marketed at children and teenagers with bedwetting
or incontinence
problems. An alternate version of GoodNites
, which first appeared in 1994, DryNites are sold in the UK, New Zealand
, Australia
and other countries. Unlike standard nappies, DryNites can be pulled up and down like underwear, to allow the wearer to use a toilet without needing to untape and retape the diaper. The two sizes are intended for the ages of four to eight and eight to fifteen, though the larger size often fits well beyond the age of 15.
The original design was a blank, unisex nappy which came in three different sizes and was marketed as "night-time absorbent pants". The smallest size was for children up to the age of seven, with a medium size for children aged seven to ten and a large size for children and teenagers up to the age of fifteen. In similar fashion to the Huggies Pull-ups
range, the pants feature seams on both sides, which allow them to be easily torn off in the event of an accident.
Hoping to make their product more fun and less clinical, they renamed the product 'pyjama pants' and altered both the nappy itself and the packaging to be "more animated and positive." The previously blank, unisex versions have been dropped in favour of gender-specific styles which resemble normal underwear more than a baby's nappy.
DryNites are generally popular amongst parents and bedwetters alike..
In 2004, actor Jerry O'Connell
was seen modeling GoodNites (the American version of DryNites) on the Last Call with Carson Daly
show for a mock commercial in which he discussed his 'bedwetting problem'. The National Enquirer caught him filming the skit and printed this photo of him cheerfully showing off his nappy.
Kimberly-Clark
Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...
, Huggies
Huggies
Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...
DryNites are disposable nappies which mimic underwear, essentially an enlargement of their successful Pull-Ups
Pull-Ups
Pull-Ups is a brand of disposable training pants made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the motto "I'm a big kid now!" The training pants are marketed with two packages: boys' designs are blue and currently feature characters...
brand products but marketed at children and teenagers with bedwetting
Bedwetting
Nocturnal enuresis, commonly called bedwetting, is involuntary urination while asleep after the age at which bladder control usually occurs. Nocturnal enuresis is considered primary when a child has not yet had a prolonged period of being dry...
or incontinence
Urinary incontinence
Urinary incontinence is any involuntary leakage of urine. It is a common and distressing problem, which may have a profound impact on quality of life. Urinary incontinence almost always results from an underlying treatable medical condition but is under-reported to medical practitioners...
problems. An alternate version of GoodNites
GoodNites
GoodNites are used as a way of managing bedwetting. GoodNites are disposable diapers manufactured by Kimberly-Clark and sold under the Huggies brand, designed for children and teenagers who experience bedwetting.GoodNites are very similar to Kimberly-Clark's Pull-Ups product, and prior to...
, which first appeared in 1994, DryNites are sold in the UK, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and other countries. Unlike standard nappies, DryNites can be pulled up and down like underwear, to allow the wearer to use a toilet without needing to untape and retape the diaper. The two sizes are intended for the ages of four to eight and eight to fifteen, though the larger size often fits well beyond the age of 15.
Early designs
uuThe original design was a blank, unisex nappy which came in three different sizes and was marketed as "night-time absorbent pants". The smallest size was for children up to the age of seven, with a medium size for children aged seven to ten and a large size for children and teenagers up to the age of fifteen. In similar fashion to the Huggies Pull-ups
Pull-Ups
Pull-Ups is a brand of disposable training pants made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the motto "I'm a big kid now!" The training pants are marketed with two packages: boys' designs are blue and currently feature characters...
range, the pants feature seams on both sides, which allow them to be easily torn off in the event of an accident.
2006 revamp
Despite the fact that 7% of 4 - 15 year olds wet the bed on a regular basis, and that in the UK DryNites was at that time the only brand of nappy catering for this group, research conducted in 2006 showed that very few bedwetting households actually used DryNites, and that many of those believed "DryNites" to be a generic term for all bedwetting products. Therefore, in 2006, DryNites underwent a revamp so that Kimberly-Clark could try to shed what it felt was a perceived image that their products were simply 'nappies for teenagers', so as not to alienate those who considered it to be 'babyish' to still be wearing nappies at an older age. They tried to remarket them more as 'absorbent underwear' for those with bedwetting problems; a normal part of a child's development rather than a barrier which confirmed the negative stigma of wetting the bed.Hoping to make their product more fun and less clinical, they renamed the product 'pyjama pants' and altered both the nappy itself and the packaging to be "more animated and positive." The previously blank, unisex versions have been dropped in favour of gender-specific styles which resemble normal underwear more than a baby's nappy.
2009 Redesign
In early 2009 DryNites were repackaged , the new versions feature a pink or blue rim around the front and back and are also more stretchy at the front and back, the boys version has a main picture of a motorbike. The new packaging is to emphasise that the products are not baby nappies, that children can improve their confidence by wearing them, and the children in pairs show that bedwetting is a fairly common problem. They are also a bit bigger.Sleep Shorts
In mid 2007 Kimberly Clark introduced "Drynites Sleep Shorts" which are designed to look like shorts yet be absorbent like a nappy.Public reception
Following the revamp, DryNites' sales increased 22% in the UK and 23% across Europe in a matter of monthsDryNites are generally popular amongst parents and bedwetters alike..
In 2004, actor Jerry O'Connell
Jerry O'Connell
Jeremiah "Jerry" O'Connell is an American actor, best known for his roles in the TV series Sliders, Andrew Clements in My Secret Identity, Vern Tessio in the film Stand by Me, Charlie Carbone in Kangaroo Jack, and Detective Woody Hoyt on the drama Crossing Jordan...
was seen modeling GoodNites (the American version of DryNites) on the Last Call with Carson Daly
Last Call with Carson Daly
Last Call with Carson Daly is an American late night talk show that is broadcast on NBC. The show is hosted by Carson Daly, the half-hour show featuring celebrity interviews, documentary-style coverage of a topic, and musical performances. Last Call airs weeknights at 1:35 a.m. Eastern / 12:35 a.m....
show for a mock commercial in which he discussed his 'bedwetting problem'. The National Enquirer caught him filming the skit and printed this photo of him cheerfully showing off his nappy.
