Pull-Ups is a brand of disposable training pants made under the Huggies

Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...

 brand of baby products. The product was first introduced in 1989 and became popular with the motto "I'm a big kid now!" The training pants are marketed with two packages: boys' designs are blue and currently feature characters from the Disney/Pixar movies Cars

Cars (film)

Cars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...

 and Toy Story

Toy Story

Toy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...

; girls' designs are pink with the Disney

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

 Princesses.

History

• In 1989, Huggies
  Huggies
  Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...
  
   introdueced Pull-Ups brand disposable training pants and its most famous slogan, "I'm a big kid now!" became its main slogan.
• In 1992, single-sex Pull-Ups training pants were introduced with customized absorbency placed where boys and girls wet the most and also gender-specific prints.
• In 1994, GoodNites
  GoodNites
  GoodNites are used as a way of managing bedwetting. GoodNites are disposable diapers manufactured by Kimberly-Clark and sold under the Huggies brand, designed for children and teenagers who experience bedwetting.GoodNites are very similar to Kimberly-Clark's Pull-Ups product, and prior to...
  
   disposable underwear for older children were introduced.
• In 1995, a back label was added to the pants to tell the wearer which end was the back.
• In 1996, realistic underwear designs were introduced, with a fly front style for boys and lace style for girls.
• In 1997, Disney character designs were introduced, featuring Mickey Mouse
  Mickey Mouse
  Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...
  
   for boys and Minnie Mouse
  Minnie Mouse
  Minerva "Minnie" Mouse is an animated character created by Ub Iwerks and Walt Disney. The comic strip story "The Gleam" by Merrill De Maris and Floyd Gottfredson first gave her full name as Minerva Mouse. Minnie has since been a recurring alias for her. Minnie is currently voiced by actress Russi...
  
   for girls.
• In 2000, Pull-Ups added wetness indicators on the front of the pants to tell whether or not the wearer is wet.
• In 2003, Disney Princesses and Toy Story
  Toy Story
  Toy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...
  
   designs were introduced for boys and girls respectively.
• Also in 2003, the slogan that was used in the original late-1980s and early-1990s commercials, "I'm a big kid now", was recycled for the product's more recent commercials.
• In 2004, single-sex GoodNites
  GoodNites
  GoodNites are used as a way of managing bedwetting. GoodNites are disposable diapers manufactured by Kimberly-Clark and sold under the Huggies brand, designed for children and teenagers who experience bedwetting.GoodNites are very similar to Kimberly-Clark's Pull-Ups product, and prior to...
  
   underwear was introduced with customized absorbency placed were boys and girls wet the most and also gender-specific prints.
• In 2005, Pull-ups introduced training pants with less moisture absorbency to assist with toilet training by permitting the toddler to feel when the pant is wet.
• In May 2006, Pull-Ups introduced training pants with extra absorbency for nighttime use and Cars
  Cars (film)
  Cars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
  
   designs were introduced for boys.
• In 2010, Huggies came out with a diaper looking like jeans that were available for a limited time.

Other Brands

Also Pull Ups makes GoodNites

GoodNites

GoodNites are used as a way of managing bedwetting. GoodNites are disposable diapers manufactured by Kimberly-Clark and sold under the Huggies brand, designed for children and teenagers who experience bedwetting.GoodNites are very similar to Kimberly-Clark's Pull-Ups product, and prior to...

 disposable underwear for bedwetting elementary to middle school children as well as flushable most wipes.

Sponsorships

Pull-Ups are the official sponsor of ESPN Radio

ESPN Radio

ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...

's coverage of Major League Baseball, as well as Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

's coverage of Sunday Night Football.