Diffusion line
Encyclopedia
A diffusion line is a modestly priced line of merchandise created by a high-end designer
that retails at more moderate prices. These ranges are separate from a fashion house's "signature line" or principal artistic line that typically retails at much higher prices.
Diffusion products may be on sale alongside designers' signature line but they can also be made available at concession
outlets and certain high-street stores.
Designer diffusion lines retailed at high-street fashion chains include:
Fashion House
Fashion House is an American telenovela that aired at 9 p.m. ET/8 p.m. CT Monday through Saturday on MyNetworkTV stations. The series premiered on September 5, 2006 and concluded on December 5, 2006...
that retails at more moderate prices. These ranges are separate from a fashion house's "signature line" or principal artistic line that typically retails at much higher prices.
Diffusion products may be on sale alongside designers' signature line but they can also be made available at concession
Concession (contract)
A concession is a business operated under a contract or license associated with a degree of exclusivity in business within a certain geographical area. For example, sports arenas or public parks may have concession stands. Many department stores contain numerous concessions operated by other...
outlets and certain high-street stores.
Design examples
Exclusive diffusion lines generally only available at signature line establishments include:- Marc by Marc JacobsMarc JacobsMarc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...
. - D&G by Dolce & GabbanaDolce & GabbanaDolce & Gabbana is an Italian luxury industry fashion house. The company was started by the Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. By 2005 their turnover was €597 million....
. - Y's by Yohji YamamotoYohji YamamotoYōji Yamamoto , is an award winning Japanese fashion designer based in Tokyo and Paris. Yohji is considered to be among the master tailors whose work is thought to be of fashion genius and he has been described by Julie Gilhart, fashion director for Barney's New York as probably the only designer...
. - Versus by VersaceVersaceGianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan's Via della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses...
. - Ann Taylor Loft
- McQ by Alexander McQueen
Designer diffusion lines retailed at high-street fashion chains include:
- Simply Vera by Vera WangVera WangVera Ellen Wang is a Chinese American fashion designer based in New York City and former figure skater. She is known for her wide clientele of couture bridesmaid gowns and wedding gown collections.-Personal life:...
offered exclusively at Kohl'sKohl'sKohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating , 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500...
. - Jimmy Choo by Jimmy ChooJimmy ChooDato' Jimmy Choo, OBE, born Choo Yeang Keat, is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes....
for H&MH&MH & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children.... - Isaac MizrahiIsaac MizrahiIsaac Mizrahi is an American TV presenter, fashion designer, and was the creative director of Liz Claiborne. He is best known for his eponymous fashion lines.-Early life:...
for TargetTarget CorporationTarget Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
. - Lanvin ClothingLanvinLanvin may refer to:* Gérard Lanvin , French actor* Jeanne Lanvin , French fashion designer* Lanvin , French fashion house founded by Jeanne Lanvin...
for H&MH&MH & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children.... - William RastWilliam RastWilliam Rast is a Los Angeles, California based clothing company founded by Justin Timberlake and Trace Ayala most known for their premium jeans.On October 17, 2006 Justin Timberlake and Trace Ayala put on their first fфтл...
for TargetTarget CorporationTarget Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
. - VersaceVersaceGianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan's Via della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses...
for H&MH&MH & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....