Danielle Lloyd
Encyclopedia
Danielle Lloyd is an English glamour model. The former Miss England
2004 and Miss Great Britain
2006, she first rose to prominence when she was stripped of her Miss Great Britain
2006 title after posing for nude pictures featured in the December 2006 edition of Playboy
magazine and her alleged affair with one of the pageant's judges, her then-boyfriend, footballer Teddy Sheringham
. Her title was reinstated in 2010.
As a participant in the 2007 series
of Celebrity Big Brother, Lloyd, along with others, were accused of using bullying tactics and making racist comments directed against the Indian actress Shilpa Shetty
. She won the celebrity edition of The Weakest Link in 2008 and Total Wipeout
in 2010.
, England, the daughter of Jackie and Arthur Lloyd, a bank manager and engineer respectively. At the age of three months, Lloyd contracted whooping cough, resulting in damage to her lungs, this led to her developing asthma
.. Lloyd claims she was bullied in school; however, Chris Yates, the headmaster of one of Lloyd's old schools, St Hilda’s, said, "There's no recollection of her ever being persecuted, she is lying and no teacher can ever recall any incidents where Danielle was bullied. In fact I’ve been led to believe by her former friends that the opposite is true."
She entered competitions in and around Liverpool. Upon finishing school , she decided against continuing a career in chemistry and biology to pursue a dual career in modelling and as a beautician specializing in massage
. She is a qualified nail technician
.
Just as she was beginning her modelling career, Lloyd was attacked by her boyfriend at the time. She was dragged from her moving car after an argument with him, suffering abrasions and severe bruising to her body and losing most of her hair. Lloyd later said of the attack: "Deep down you can’t forget what’s happened no matter how much counselling you have. You blame yourself and tell yourself you deserve it – I was given help when I most needed it and I want to be able to help others now. Too many women (1 in 4) suffer domestic violence at some time and support centres such as Women’s Aid aren’t able to answer all of the calls due to being under resourced. I'll always do all that I can to help raise awareness and help people. Being in a violent relationship, you are constantly living in fear – and that’s no way for anyone to live their life."
on 17 July 2004, and competed at Miss World 2004
. On 26 February 2006, Lloyd was named Miss Great Britain
2006.
On 2 November 2006, she was stripped of her title "following recent claims in the press and magazines and the publicity given on the Playboy website
for their next issue", according to the Miss Great Britain website. The claim they were referring to was that Lloyd had been dating Teddy Sheringham
, who was one of the judges of the pageant, for more than two months before her victory. This was reported by the media after she allegedly said in an interview that Sheringham bought her a pair of shoes for Christmas. Lloyd continues to claim that the relationship started after the pageant, and that the interview was false.
On 11 January 2007, it was revealed that Lloyd was being sued by the Miss Great Britain company for breaking her contract and bringing the company into disrepute. The company is asking for full revelation of the sums she earned for the Playboy pictures, plus costs.
Lloyd appeared in FHM
magazine and was a finalist of Miss Maxim
2006. She has had her 32AA breasts increased by surgery three times, and is presently a 32DD. During her last operation, when her old implants were replaced with newer, larger ones, taking her from a 32D to a 32DD, surgeons removed a benign lump in her right breast. Lloyd was worried that it was cancer, but doctors assured her that the lump was harmless. She has revealed that her third operation will be her last, claiming that it is "pointless" going any bigger and that "People say I want to be the new Jordan
, but I definitely don't! I want to be myself. I don't mind her boobs but I think they could only suit her."
In 2010, Lloyd's Miss Great Britain 2006 title was reinstated, as the organisers decided it was their fault that she had appeared in FHM, rather than her own.
In 2006, Lloyd made an appearance on BBC One
's Test the Nation
. She revealed that she thought a statue of former Prime Minister
Winston Churchill
was a statue for the first black President. However, at the end of the show it was revealed that her IQ was 152, and she would go on to win a special episode of The Weakest Link.
on 3 January 2007, at the start of the series. In her column she stated, "Things I'm looking forward to in the house ...meeting people I'd probably never meet in everyday life, seeing if I can cope with the challenges and letting people at home see me in a different way (I'll be wearing more clothes!!)".
after she, Jade Goody
, and Jo O'Meara
, were accused of bullying and making racist remarks towards their fellow house mate, Bollywood
star Shilpa Shetty
. Specific comments Lloyd has made about Shetty include "She's a dog" and "They eat with their hands in India, don't they – or is that China? You don't know where her hands have been." In another outburst, Lloyd said "do you get stubble
?" On 17 January 2007, Lloyd declared she thought Shetty should "fuck off home", adding that "she can't even speak English properly". After a similar comment by Goody, Lloyd laughed and said to Goody, "That was fucking fantastic, I loved it. I think she should fuck off home."
A newspaper interview made before Celebrity Big Brother, from November 2006, revealed Lloyd's anti-immigration views: "If I was [sic] (a politician), I'd get more people into work and stop people coming into the country. There's so many people who come into England because they know they can get benefits. People who already live here should get the jobs". It has since become apparent that Lloyd was warned against racist behaviour prior to going into the house, in an email sent to her by her agent at the time, Angela de Fouw.
- then the British Chancellor of the Exchequer
- who was visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that the United Kingdom is a country of tolerance. In a statement on 17 January, Channel 4
defended the programme against charges "of overt racism or racial abuse". However, Trevor Phillips
, head of the Equality and Human Rights Commission, said "What we are seeing is a noxious brew of old-fashioned class conflict, straightforward bullying, ignorance and quite vicious racial bigotry". He doubted events on Celebrity Big Brother were part of a broader problem.
Whilst still on Big Brother and prior to either of their evictions, Shetty herself commented on Lloyd's behaviour, saying, "I let Danielle off because she is so young. They (Jade and Jo) made her look bad. You know what really balances it out for Danielle? Her stupidity. She's so innocent." Shetty has largely retained this stance in further discussion and interviews.
Lloyd's family released a statement defending Lloyd, denying that she was racist. The statement read, in part:
she said, "I feel terrible" and insisted her comments had nothing to do with Shetty's race, but rather a simple personality/culture clash. Lloyd apologised for her behaviour toward the Bollywood star, insisting her remarks had been made "in the heat of the moment. I wasn't laughing at Shilpa... it was just nerves. I hate confrontation." Asked what she had learned on the show, she said, "Not to be such a bitch."
, urban fashion label Rocawear
, and designer lingerie website BeCheeky.com. On 13 April, she flew to Dublin with Coronation Street
actor Ryan Thomas
to open a nightclub in the suburb of Rathfarnham, reportedly at a fee of €
6,000 for the short appearance.
Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes
Poker.
In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" (KISS) campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone. In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit.
Throughout 2007 and 2008, Lloyd made numerous television appearances including a guest spot on ITV2
's WAGs Boutique and the celebrity edition of Gladiators
. She also participated in, and won £8,950 on a Glamour Models Special of The Weakest Link. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre
located at the Royal Liverpool University Hospital
.
Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special (first broadcast on 3 March 2009), which examined the subject of violence against females in teen relationships. In the programme, she described the abuse she received (including a broken cheekbone) during her turbulent relationship and visited organisations funded by Comic Relief.
On the 2 January 2010, a Celebrity edition of Total Wipeout
aired on the BBC
, in which Lloyd participated. She cleared all the rounds and went on to win the entire competition. She raised £10,000 for the charity Guiding Light/The Lantern Project.
In December 2010, she appeared on a celebrity edition of Come dine with me aired on Channel 4
. She received the highest average scores from the other contestants and won the competition. She donated her prize money to the charity Bliss
, the special care baby charity.
In 2010, Lloyd made her film debut in the English horror movie Cut.
, Lloyd has dated Marcus Bent
and Jermain Defoe
, and was briefly engaged to pop-star DJ Ironik
.
On 26 May 2009, Lloyd was pictured lying on the pavement outside a nightclub, bloodied and clearly upset after an unprovoked attack. She reportedly required emergency plastic surgery on a wound on her leg, after she was thrown onto a table full of glasses.
On 1 December 2009, Lloyd announced that she and footballer Jamie O'Hara had become engaged. On 11 July 2010, Lloyd gave birth to their son Archie O'Hara in London. On 13 July 2011, Lloyd gave birth to her second child, Harry James O'Hara. He was born 10 weeks early, weighing 4lb 4oz.
Miss England
The Miss England competition is an annual beauty pageant targeted at young females aged 17–24 years living in England. Entrants must hold a British passport to enter....
2004 and Miss Great Britain
Miss Great Britain
Miss Great Britain is a female beauty contest currently held in London. Between 1956 and 1989, it was held in the seaside resort of Morecambe. It is one of the oldest of its kind in the country, with the first edition held in 1945...
2006, she first rose to prominence when she was stripped of her Miss Great Britain
Miss Great Britain
Miss Great Britain is a female beauty contest currently held in London. Between 1956 and 1989, it was held in the seaside resort of Morecambe. It is one of the oldest of its kind in the country, with the first edition held in 1945...
2006 title after posing for nude pictures featured in the December 2006 edition of Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...
magazine and her alleged affair with one of the pageant's judges, her then-boyfriend, footballer Teddy Sheringham
Teddy Sheringham
Edward Paul "Teddy" Sheringham MBE is a retired English footballer, and the father of footballer Charlie Sheringham. Sheringham played as a striker, and had a successful career at the club level, winning almost every domestic honour available with his clubs, most notably the Treble with Manchester...
. Her title was reinstated in 2010.
As a participant in the 2007 series
Celebrity Big Brother 2007 (UK)
Celebrity Big Brother 2007 was the highly controversial fifth series of the United Kingdom reality television series Celebrity Big Brother, a spin-off of Big Brother. The series was broadcast on Channel 4 in the UK , and involved a number of celebrities referred to as 'housemates', who live in the...
of Celebrity Big Brother, Lloyd, along with others, were accused of using bullying tactics and making racist comments directed against the Indian actress Shilpa Shetty
Shilpa Shetty
Shilpa Shetty is an Indian film actress and model. Since making her debut in the film Baazigar , she has appeared in nearly 40 Bollywood, Tamil, Telugu and Kannada films, her first leading role being in the 1994 Aag. Although she has been through years of decline during her career, Shetty has been...
. She won the celebrity edition of The Weakest Link in 2008 and Total Wipeout
Total Wipeout
Total Wipeout is a British game show, hosted by Richard Hammond and Amanda Byram, which first aired on 3 January 2009. Each week 20 contestants compete in a series of challenges in an attempt to win £10,000. These challenges are based in large pools of water or mud and generally involve large...
in 2010.
Early life
Lloyd was born in LiverpoolLiverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
, England, the daughter of Jackie and Arthur Lloyd, a bank manager and engineer respectively. At the age of three months, Lloyd contracted whooping cough, resulting in damage to her lungs, this led to her developing asthma
Asthma
Asthma is the common chronic inflammatory disease of the airways characterized by variable and recurring symptoms, reversible airflow obstruction, and bronchospasm. Symptoms include wheezing, coughing, chest tightness, and shortness of breath...
.. Lloyd claims she was bullied in school; however, Chris Yates, the headmaster of one of Lloyd's old schools, St Hilda’s, said, "There's no recollection of her ever being persecuted, she is lying and no teacher can ever recall any incidents where Danielle was bullied. In fact I’ve been led to believe by her former friends that the opposite is true."
She entered competitions in and around Liverpool. Upon finishing school , she decided against continuing a career in chemistry and biology to pursue a dual career in modelling and as a beautician specializing in massage
Massage
Massage is the manipulation of superficial and deeper layers of muscle and connective tissue to enhance function, aid in the healing process, and promote relaxation and well-being. The word comes from the French massage "friction of kneading", or from Arabic massa meaning "to touch, feel or handle"...
. She is a qualified nail technician
Manicure
A manicure is a cosmetic beauty treatment for the fingernails and hands performed at home or in a nail salon. A manicure treatment is not only a treatment for the natural nails but also for the hands. A manicure consists of filing, shaping of the free edge, treatments, massage of the hand and the...
.
Just as she was beginning her modelling career, Lloyd was attacked by her boyfriend at the time. She was dragged from her moving car after an argument with him, suffering abrasions and severe bruising to her body and losing most of her hair. Lloyd later said of the attack: "Deep down you can’t forget what’s happened no matter how much counselling you have. You blame yourself and tell yourself you deserve it – I was given help when I most needed it and I want to be able to help others now. Too many women (1 in 4) suffer domestic violence at some time and support centres such as Women’s Aid aren’t able to answer all of the calls due to being under resourced. I'll always do all that I can to help raise awareness and help people. Being in a violent relationship, you are constantly living in fear – and that’s no way for anyone to live their life."
Pageantry and early career
Lloyd was crowned Miss EnglandMiss England
The Miss England competition is an annual beauty pageant targeted at young females aged 17–24 years living in England. Entrants must hold a British passport to enter....
on 17 July 2004, and competed at Miss World 2004
Miss World 2004
Miss World 2004, the 54th Miss World pageant was held at the Crown of Beauty Theatre, Sanya, People's Republic of China on December 6, 2004. The 2004 pageant marks the second straight year that Sanya played host of the pageant. Miss World 2003, Rosanna Davison of Ireland crowned her successor María...
. On 26 February 2006, Lloyd was named Miss Great Britain
Miss Great Britain
Miss Great Britain is a female beauty contest currently held in London. Between 1956 and 1989, it was held in the seaside resort of Morecambe. It is one of the oldest of its kind in the country, with the first edition held in 1945...
2006.
On 2 November 2006, she was stripped of her title "following recent claims in the press and magazines and the publicity given on the Playboy website
Playboy Online
Playboy Online is the internet business segment of Playboy Enterprises. It produces some original content that differs from print editions of the publications produced by Playboy Publishing, one of the three business segments of Playboy Enterpises...
for their next issue", according to the Miss Great Britain website. The claim they were referring to was that Lloyd had been dating Teddy Sheringham
Teddy Sheringham
Edward Paul "Teddy" Sheringham MBE is a retired English footballer, and the father of footballer Charlie Sheringham. Sheringham played as a striker, and had a successful career at the club level, winning almost every domestic honour available with his clubs, most notably the Treble with Manchester...
, who was one of the judges of the pageant, for more than two months before her victory. This was reported by the media after she allegedly said in an interview that Sheringham bought her a pair of shoes for Christmas. Lloyd continues to claim that the relationship started after the pageant, and that the interview was false.
On 11 January 2007, it was revealed that Lloyd was being sued by the Miss Great Britain company for breaking her contract and bringing the company into disrepute. The company is asking for full revelation of the sums she earned for the Playboy pictures, plus costs.
Lloyd appeared in FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
magazine and was a finalist of Miss Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
2006. She has had her 32AA breasts increased by surgery three times, and is presently a 32DD. During her last operation, when her old implants were replaced with newer, larger ones, taking her from a 32D to a 32DD, surgeons removed a benign lump in her right breast. Lloyd was worried that it was cancer, but doctors assured her that the lump was harmless. She has revealed that her third operation will be her last, claiming that it is "pointless" going any bigger and that "People say I want to be the new Jordan
Jordan (Katie Price)
Katie Price , previously known under the pseudonym Jordan, is an English media personality, author, former glamour model, occasional singer and businesswoman....
, but I definitely don't! I want to be myself. I don't mind her boobs but I think they could only suit her."
In 2010, Lloyd's Miss Great Britain 2006 title was reinstated, as the organisers decided it was their fault that she had appeared in FHM, rather than her own.
In 2006, Lloyd made an appearance on BBC One
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...
's Test the Nation
Test the Nation
Test the Nation is a television programme, first broadcast in 2001 by BNN in the Netherlands where the concept is owned by Eyeworks Holding who license it to TV production companies around the world.-Show format:...
. She revealed that she thought a statue of former Prime Minister
Prime Minister of the United Kingdom
The Prime Minister of the United Kingdom of Great Britain and Northern Ireland is the Head of Her Majesty's Government in the United Kingdom. The Prime Minister and Cabinet are collectively accountable for their policies and actions to the Sovereign, to Parliament, to their political party and...
Winston Churchill
Winston Churchill
Sir Winston Leonard Spencer-Churchill, was a predominantly Conservative British politician and statesman known for his leadership of the United Kingdom during the Second World War. He is widely regarded as one of the greatest wartime leaders of the century and served as Prime Minister twice...
was a statue for the first black President. However, at the end of the show it was revealed that her IQ was 152, and she would go on to win a special episode of The Weakest Link.
Celebrity Big Brother 2007
Lloyd joined Celebrity Big BrotherCelebrity Big Brother 2007 (UK)
Celebrity Big Brother 2007 was the highly controversial fifth series of the United Kingdom reality television series Celebrity Big Brother, a spin-off of Big Brother. The series was broadcast on Channel 4 in the UK , and involved a number of celebrities referred to as 'housemates', who live in the...
on 3 January 2007, at the start of the series. In her column she stated, "Things I'm looking forward to in the house ...meeting people I'd probably never meet in everyday life, seeing if I can cope with the challenges and letting people at home see me in a different way (I'll be wearing more clothes!!)".
Racism row
Lloyd garnered significant negative publicity when thousands of complaints were filed with OfcomOfcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...
after she, Jade Goody
Jade Goody
Jade Cerisa Lorraine Goody was an English celebrity. She came into the public spotlight while appearing on the third series of the Channel 4 reality TV programme Big Brother in 2002, an appearance which led to her own television programmes and the launch of her own products after her eviction from...
, and Jo O'Meara
Jo O'Meara
Joanne Valda O'Meara is an English singer-songwriter, television personality and actress. Formerly one of the lead singers of pop group S Club, she launched a solo single after the group's split in 2003, which cut short the production of a proposed album following an appearance on Celebrity Big...
, were accused of bullying and making racist remarks towards their fellow house mate, Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
star Shilpa Shetty
Shilpa Shetty
Shilpa Shetty is an Indian film actress and model. Since making her debut in the film Baazigar , she has appeared in nearly 40 Bollywood, Tamil, Telugu and Kannada films, her first leading role being in the 1994 Aag. Although she has been through years of decline during her career, Shetty has been...
. Specific comments Lloyd has made about Shetty include "She's a dog" and "They eat with their hands in India, don't they – or is that China? You don't know where her hands have been." In another outburst, Lloyd said "do you get stubble
Stubble
Stubble is the regrowth of shaven hair, when it is short and has a rough, abrasive texture.-Facial:During the 1980s, facial stubble on men became fashionable, partly due to being popularized by the singer George Michael, as well as Miami Vice. This was also known as designer stubble and was...
?" On 17 January 2007, Lloyd declared she thought Shetty should "fuck off home", adding that "she can't even speak English properly". After a similar comment by Goody, Lloyd laughed and said to Goody, "That was fucking fantastic, I loved it. I think she should fuck off home."
A newspaper interview made before Celebrity Big Brother, from November 2006, revealed Lloyd's anti-immigration views: "If I was [sic] (a politician), I'd get more people into work and stop people coming into the country. There's so many people who come into England because they know they can get benefits. People who already live here should get the jobs". It has since become apparent that Lloyd was warned against racist behaviour prior to going into the house, in an email sent to her by her agent at the time, Angela de Fouw.
Reaction
The racist behaviour created an international outcry, gaining heavy coverage in the Indian media. Gordon BrownGordon Brown
James Gordon Brown is a British Labour Party politician who was the Prime Minister of the United Kingdom and Leader of the Labour Party from 2007 until 2010. He previously served as Chancellor of the Exchequer in the Labour Government from 1997 to 2007...
- then the British Chancellor of the Exchequer
Chancellor of the Exchequer
The Chancellor of the Exchequer is the title held by the British Cabinet minister who is responsible for all economic and financial matters. Often simply called the Chancellor, the office-holder controls HM Treasury and plays a role akin to the posts of Minister of Finance or Secretary of the...
- who was visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that the United Kingdom is a country of tolerance. In a statement on 17 January, Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
defended the programme against charges "of overt racism or racial abuse". However, Trevor Phillips
Trevor Phillips
Trevor Phillips OBE chairs the Equality and Human Rights Commission and is a former television executive and presenter...
, head of the Equality and Human Rights Commission, said "What we are seeing is a noxious brew of old-fashioned class conflict, straightforward bullying, ignorance and quite vicious racial bigotry". He doubted events on Celebrity Big Brother were part of a broader problem.
Whilst still on Big Brother and prior to either of their evictions, Shetty herself commented on Lloyd's behaviour, saying, "I let Danielle off because she is so young. They (Jade and Jo) made her look bad. You know what really balances it out for Danielle? Her stupidity. She's so innocent." Shetty has largely retained this stance in further discussion and interviews.
Lloyd's family released a statement defending Lloyd, denying that she was racist. The statement read, in part:
"Danielle has been brought up in an environment where many close family friends are of varying races and cultural backgrounds - she would be devastated to know that through her naivety she has left her comments open to such drastic misinterpretation. Her relaxed attitude towards cultural and racial differences has left her wide open to criticism globally because she doesn't consider race to be an issue for her and not because race is an issue. As regards to allegations of bullying in the house Danielle has allowed herself to be swept along with the girls and situations and she has said things which she will certainly regret. However Danielle herself was bullied and she would be very remorseful to learn that she is being viewed as a perpetrator of this - "We believe however that her allegiance to the other girls has more to do with class differences between them all and Shilpa."
Eviction
Lloyd eventually came fifth in the contest, with 3.3% of the vote to save her. During her post-eviction interview with Davina McCallDavina McCall
Davina McCall is an English television presenter and actress, most notable as the presenter of the UK version of Big Brother up until its move to Channel 5.- Early life :...
she said, "I feel terrible" and insisted her comments had nothing to do with Shetty's race, but rather a simple personality/culture clash. Lloyd apologised for her behaviour toward the Bollywood star, insisting her remarks had been made "in the heat of the moment. I wasn't laughing at Shilpa... it was just nerves. I hate confrontation." Asked what she had learned on the show, she said, "Not to be such a bitch."
Post Celebrity Big Brother
As a result of her behaviour on the show, Lloyd lost six-figure modelling contracts with motorcycle insurance firm BennettsBennetts
Bennetts is a motor insurance provider established in 1930. Bennets insures over 170,000 bikers in the UK .Approximately 300 staff, based at its Contact Centre in Coventry, provide quotes to around 600,000 bikers per year....
, urban fashion label Rocawear
Rocawear
Created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay Z,Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear;...
, and designer lingerie website BeCheeky.com. On 13 April, she flew to Dublin with Coronation Street
Coronation Street
Coronation Street is a British soap opera set in Weatherfield, a fictional town in Greater Manchester based on Salford. Created by Tony Warren, Coronation Street was first broadcast on 9 December 1960...
actor Ryan Thomas
Ryan Thomas
Ryan James Thomas and is an English actor who is currently starring as the character, Jason Grimshaw on ITV's Coronation Street.-Career:...
to open a nightclub in the suburb of Rathfarnham, reportedly at a fee of €
Euro sign
The euro sign is the currency sign used for the euro, the official currency of the Eurozone in the European Union . The design was presented to the public by the European Commission on 12 December 1996. The international three-letter code for the euro is EUR...
6,000 for the short appearance.
Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes
Ladbrokes
Ladbrokes plc is a British based gambling company. It is based in Rayners Lane in Harrow, London owned by Bhavin Kakaiya. From 14 May 1999 to 23 February 2006, when it owned the Hilton hotel brand outside the United States, it was known as Hilton Group plc...
Poker.
In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" (KISS) campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone. In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit.
Throughout 2007 and 2008, Lloyd made numerous television appearances including a guest spot on ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...
's WAGs Boutique and the celebrity edition of Gladiators
Gladiators (2008 UK TV series)
Gladiators was a British television series which aired on Sky1 from 11 May 2008 to 25 October 2009. It was filmed in Shepperton Studios and was produced by Shine Limited. It was a revival of the earlier series of the same name and based on the American version of the show. The US, UK and...
. She also participated in, and won £8,950 on a Glamour Models Special of The Weakest Link. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre
Linda McCartney
Linda Louise McCartney, Lady McCartney was an American photographer, musician and animal rights activist. Her father and mother were Lee Eastman and Louise Sara Lindner Eastman....
located at the Royal Liverpool University Hospital
Royal Liverpool University Hospital
The Royal Liverpool University Hospital is a large teaching hospital in Liverpool, England. Along with Broadgreen Hospital, the hospital operates on behalf of the Royal Liverpool and Broadgreen University Hospital NHS Trust and is associated with the University of Liverpool and Liverpool John...
.
Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special (first broadcast on 3 March 2009), which examined the subject of violence against females in teen relationships. In the programme, she described the abuse she received (including a broken cheekbone) during her turbulent relationship and visited organisations funded by Comic Relief.
On the 2 January 2010, a Celebrity edition of Total Wipeout
Total Wipeout
Total Wipeout is a British game show, hosted by Richard Hammond and Amanda Byram, which first aired on 3 January 2009. Each week 20 contestants compete in a series of challenges in an attempt to win £10,000. These challenges are based in large pools of water or mud and generally involve large...
aired on the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, in which Lloyd participated. She cleared all the rounds and went on to win the entire competition. She raised £10,000 for the charity Guiding Light/The Lantern Project.
In December 2010, she appeared on a celebrity edition of Come dine with me aired on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
. She received the highest average scores from the other contestants and won the competition. She donated her prize money to the charity Bliss
Bliss (charity)
Bliss is the UK charity that helps care for premature and sick babies. They support families, fund research and campaign for improved hospital resources.Its patron is HRH The Duchess of Gloucester and its chief executive is Andy Cole.-History:...
, the special care baby charity.
In 2010, Lloyd made her film debut in the English horror movie Cut.
Personal life
Since the split from Teddy SheringhamTeddy Sheringham
Edward Paul "Teddy" Sheringham MBE is a retired English footballer, and the father of footballer Charlie Sheringham. Sheringham played as a striker, and had a successful career at the club level, winning almost every domestic honour available with his clubs, most notably the Treble with Manchester...
, Lloyd has dated Marcus Bent
Marcus Bent
Marcus Nathan Bent is an English football striker who plays for Indonesian club Mitra Kukar. A former England under-21 international, the journeyman striker has played for fourteen different clubs, playing over 570 games and scoring 110 goals in the process.A England under-21 international, he...
and Jermain Defoe
Jermain Defoe
Jermain Colin Defoe is an English footballer who plays as a striker for English Premier League club Tottenham Hotspur, and the England national football team....
, and was briefly engaged to pop-star DJ Ironik
DJ Ironik
James Christian Charters , better known as Ironik, is a British musician, DJ and rapper. His genre of music varies from R&B, grime and hip hop....
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On 26 May 2009, Lloyd was pictured lying on the pavement outside a nightclub, bloodied and clearly upset after an unprovoked attack. She reportedly required emergency plastic surgery on a wound on her leg, after she was thrown onto a table full of glasses.
On 1 December 2009, Lloyd announced that she and footballer Jamie O'Hara had become engaged. On 11 July 2010, Lloyd gave birth to their son Archie O'Hara in London. On 13 July 2011, Lloyd gave birth to her second child, Harry James O'Hara. He was born 10 weeks early, weighing 4lb 4oz.