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DMX (music)
Encyclopedia
DMX is a "multi-sensory" branding agency
based in Austin
, Texas
. DMX also provides music for cable
and satellite
television
networks worldwide, including DirecTV
.
, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.
In 2001, DMX (when they were a division of Liberty Digital Inc.
of Los Angeles
), merged with AEI Music of Seattle, Washington
, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television
subscribers, working on streaming over the Internet.
The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, Capstar Partners acquired DMX and officially changed the name to DMX, Inc. It was in this year that the ProFusion M5, its first digital platform that controls both video and music content, was launched. Most recently, the company began offering scent marketing as another service for customers.
Loral Skynet announced on June 21, 2001 that DMX/AEI would switch from their Telstar 4 to Telstar 8 in 2002.
DMX applied to merge
with Fort Mill
, South Carolina
competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. The United States Department of Justice
has issued a second request
for information on the merger. The bankruptcy
filing by Muzak delayed the merger. As of April 6, 2009, the deal is off. On Thursday, March 24th, Canadian company Mood Media
has announced they will be buying Muzak in a deal worth $345 Million.
On February 9, 2010, DirecTV
dropped the Sirius XM Radio music channels and replaced them with Sonic Tap-branded audio stations provided by DMX.
Branding agency
A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients...
based in Austin
Austin
Austin is the capital of the U.S. state of Texas.Austin may also refer to:-In the United States:*Austin, Arkansas*Austin, Colorado*Austin, Chicago, Illinois*Austin, Indiana*Austin, Minnesota*Austin, Nevada*Austin, Oregon...
, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
. DMX also provides music for cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
and satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
networks worldwide, including DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
.
History
DMX began in 1971, as a music service to license and program original artist music. DMX’s primary focus was custom music programs for domestic and international customers. In the 1980s1980s
File:1980s decade montage.png|thumb|400px|From left, clockwise: The first Space Shuttle, Columbia, lifted off in 1981; American President Ronald Reagan and Soviet leader Mikhail Gorbachev eased tensions between the two superpowers, leading to the end of the Cold War; The Fall of the Berlin Wall in...
, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.
In 2001, DMX (when they were a division of Liberty Digital Inc.
Liberty Media
Liberty Media Corporation is an American media conglomerate and the control is exercised by company Chairman John C. Malone, who owns a majority of the voting shares....
of Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
), merged with AEI Music of Seattle, Washington
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
subscribers, working on streaming over the Internet.
The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, Capstar Partners acquired DMX and officially changed the name to DMX, Inc. It was in this year that the ProFusion M5, its first digital platform that controls both video and music content, was launched. Most recently, the company began offering scent marketing as another service for customers.
Loral Skynet announced on June 21, 2001 that DMX/AEI would switch from their Telstar 4 to Telstar 8 in 2002.
DMX applied to merge
Mergers and acquisitions
Mergers and acquisitions refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or...
with Fort Mill
Fort Mill, South Carolina
Fort Mill is a fast-growing suburban town in both York and Lancaster counties in the U.S. state of South Carolina, and a suburb of the city of Charlotte, North Carolina, and Rock Hill...
, South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. The United States Department of Justice
United States Department of Justice
The United States Department of Justice , is the United States federal executive department responsible for the enforcement of the law and administration of justice, equivalent to the justice or interior ministries of other countries.The Department is led by the Attorney General, who is nominated...
has issued a second request
Second request (law)
In United States antitrust law, a second request is a discovery procedure by which the Federal Trade Commission and the Antitrust Division of the Justice Department investigate mergers and acquisitions which may have anticompetitive consequences.-Legal basis:...
for information on the merger. The bankruptcy
Chapter 11, Title 11, United States Code
Chapter 11 is a chapter of the United States Bankruptcy Code, which permits reorganization under the bankruptcy laws of the United States. Chapter 11 bankruptcy is available to every business, whether organized as a corporation or sole proprietorship, and to individuals, although it is most...
filing by Muzak delayed the merger. As of April 6, 2009, the deal is off. On Thursday, March 24th, Canadian company Mood Media
Mood Media
Mood Media Corporation formerly known as Fluid Music Canada Inc., is a music delivery company. Their services include both in-store media as well as in-store kiosks. They market their products through wholly owned operating subsidiaries, Mood Media, Trusonic and Somerset Entertainment...
has announced they will be buying Muzak in a deal worth $345 Million.
Sonic Tap
For a list of DMX's Sonic Tap-branded music channels available on DirecTV, List of DirecTV channels (United States)#Channels 801-884On February 9, 2010, DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
dropped the Sirius XM Radio music channels and replaced them with Sonic Tap-branded audio stations provided by DMX.
Competitors
- Applied Media Technologies CorporationApplied Media Technologies CorporationApplied Media Technologies Corporation is a Tampa, Florida-based provider of commercial sound equipment, "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses as a partner of SIRIUS Satellite Radio and Eos Music Corporation.-...
- In-Store Broadcasting NetworkIn-Store Broadcasting NetworkInStore Broadcasting Network is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores...
- Music ChoiceMusic ChoiceMusic Choice is a United States company that programs music and produces music-related content for digital cable, cell phones, and cable modem subscribers in the US. Music Choice programs dozens of audio music channels for digital cable subscribers, as well as programs and produces music-related...
- Muzak Holdings LLC
- PCMusic
- PlayNetworkPlaynetworkPlayNetwork, Inc. is a provider of in-store entertainment for retail, restaurant, and hospitality environments.In 1996, PlayNetwork was founded in Seattle and quickly introduced custom music programming...
- TrusonicTrusonicMood Media North America is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded originally in 1999 as a small business unit SBU of the now defunct MP3.com, Trusonic provided background music to businesses...
- XM for Business