Cuprinol
Encyclopedia
Cuprinol is a brand of garden woodcare treatments made by ICI Paints
.
and woodworm
, essentially to waterproof
wood. It is brand leader for garden woodcare.
In 1911, O.P.Christianseen in Denmark made a substance called Copper in Oil, or Cuprum in Ol. It was dissolved copper in organic solvents and helped to preserve fishing nets. It was made by A.S.Kymeia of Copenhagen and had a slightly green colour from the dissolved copper salts. The company was originally based in the UK from 1937. The factory was bombed in 1941. The brand was bought by Jenson & Nicholson in 1958, having bought half the company in 1951, and the factory was moved to Adderwell in Frome
, Somerset
in the former William & Pinchin & Co Ltd factory. Administration of the company moved to Frome in 1965. In 1970, the company was bought by Farbwerke Hoechst AG
of Germany.
company AkzoNobel, based in Amsterdam.
. Mr Cuprinol was heavily coated in the product, giving him a cherubic shine on his face and chestnut-coloured features. It had the slogan no-one does wood more good. Since 2008, Cuprinol's adverts have centred around The Cuprinol Wood Preservation Society, which copied the tune found at the end of the The Italian Job
for The Self Preservation Society.
Due to a slight facial similarity, being well built, with often a deep tan, Peter Hain
, the Labour MP for Neath
since 1991, has been labelled by newspaper columnists as the Cuprinol Kid.
In 2009, Cuprinol started sponsoring The National Shed of the Year competition, culminating in National Shed Week during the first week of July. Founded by Andrew Wilcox, also known to 'sheddies' as Uncle Wilco, the competition aims to find Britain's most colourful, quirky and unique shed. The winner receives £1,000 plus garden woodcare products from Cuprinol.
There is now also an official Cuprinol facebook page, offering ideas and inspiration around the garden. Cuprinol also recently used the facebook page to run a garden competition in order to recruit people for its new advertising campaign.
Imperial Chemical Industries
Imperial Chemical Industries was a British chemical company, taken over by AkzoNobel, a Dutch conglomerate, one of the largest chemical producers in the world. In its heyday, ICI was the largest manufacturing company in the British Empire, and commonly regarded as a "bellwether of the British...
.
History
The product was developed in the 1930s to prevent dry rotDry rot
Dry rot refers to a type of wood decay caused by certain types of fungi, also known as True Dry Rot, that digests parts of the wood which give the wood strength and stiffness...
and woodworm
Woodworm
A woodworm is not a specific species. It is the larval stage of certain woodboring beetles including:*Ambrosia beetles *Bark borer beetle / Waney edge borer *Common furniture beetle...
, essentially to waterproof
Waterproofing
Waterproof or water-resistant describes objects relatively unaffected by water or resisting the ingress of water under specified conditions. Such items may be used in wet environments or under water to specified depths...
wood. It is brand leader for garden woodcare.
In 1911, O.P.Christianseen in Denmark made a substance called Copper in Oil, or Cuprum in Ol. It was dissolved copper in organic solvents and helped to preserve fishing nets. It was made by A.S.Kymeia of Copenhagen and had a slightly green colour from the dissolved copper salts. The company was originally based in the UK from 1937. The factory was bombed in 1941. The brand was bought by Jenson & Nicholson in 1958, having bought half the company in 1951, and the factory was moved to Adderwell in Frome
Frome
Frome is a town and civil parish in northeast Somerset, England. Located at the eastern end of the Mendip Hills, the town is built on uneven high ground, and centres around the River Frome. The town is approximately south of Bath, east of the county town, Taunton and west of London. In the 2001...
, Somerset
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...
in the former William & Pinchin & Co Ltd factory. Administration of the company moved to Frome in 1965. In 1970, the company was bought by Farbwerke Hoechst AG
Hoechst AG
Hoechst AG was a German chemicals then life-sciences company that became Aventis Deutschland after its merger with France's Rhône-Poulenc S.A. in 1999...
of Germany.
ICI Paints
It was bought by ICI in May 1998. The company employed 230 people. ICI announced the closure of the Frome site in September 2000, and it closed in 2000 with production moving to various ICI Paints sites and administration moved to the ICI Paints site in Slough. The Frome site was turned into housing. In 2008, ICI Paints was bought by DutchNetherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
company AkzoNobel, based in Amsterdam.
Product Offer
Cuprinol specialises in products for garden wood and has a comprehensive range of products for sheds & fences, decking, garden furniture and garden buildings. It also does a colourful garden woodstain range called Cuprinol Garden Shades, which offers different tones of greens, blues, pastels and browns that can be applied on most exterior wood surfaces. The brand's portfolio includes products for different application methods such as brush, spray and pad, with the Cuprinol PowerPad, a battery-powered decking pad applicator, being the latest innovation.Media
Cuprinol was heavily marketed on television with an animated wooden stick-figure, almost super-hero musclely, character. It was voiced by Robbie ColtraneRobbie Coltrane
Robbie Coltrane, OBE is a Scottish actor, comedian and author. He is known both for his role as Dr...
. Mr Cuprinol was heavily coated in the product, giving him a cherubic shine on his face and chestnut-coloured features. It had the slogan no-one does wood more good. Since 2008, Cuprinol's adverts have centred around The Cuprinol Wood Preservation Society, which copied the tune found at the end of the The Italian Job
The Italian Job
The Italian Job is a 1969 British caper film, written by Troy Kennedy Martin, produced by Michael Deeley and directed by Peter Collinson. Subsequent television showings and releases on video have established it as an institution in the United Kingdom....
for The Self Preservation Society.
Due to a slight facial similarity, being well built, with often a deep tan, Peter Hain
Peter Hain
Peter Gerald Hain is a British Labour Party politician, who has been the Member of Parliament for the Welsh constituency of Neath since 1991, and has served in the Cabinets of both Tony Blair and Gordon Brown, firstly as Leader of the House of Commons under Blair and both Secretary of State for...
, the Labour MP for Neath
Neath (UK Parliament constituency)
Neath is a constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election and one Assembly Member by the first past the post system of election.- The Constituency of Neath :The constituency...
since 1991, has been labelled by newspaper columnists as the Cuprinol Kid.
In 2009, Cuprinol started sponsoring The National Shed of the Year competition, culminating in National Shed Week during the first week of July. Founded by Andrew Wilcox, also known to 'sheddies' as Uncle Wilco, the competition aims to find Britain's most colourful, quirky and unique shed. The winner receives £1,000 plus garden woodcare products from Cuprinol.
There is now also an official Cuprinol facebook page, offering ideas and inspiration around the garden. Cuprinol also recently used the facebook page to run a garden competition in order to recruit people for its new advertising campaign.
Environment
Cuprinol is the official business partner of the Forest Stewardship Council (FSC) in the UK, as part of a global partnership between AkzoNobel and the FSC. As part of this partnership, Cuprinol is helping to promote the responsible and sustainable use of wood as well as awareness of the FSC and its work.See also
- HammeriteHammeriteHammerite is a brand of paint made by Hammerite Products Limited, a subsidiary of Imperial Chemical Industries PLC.-Company history:Hammerite paint was first developed in 1962 by Allen Forster and later manufactured at the Flannigan's factory in Prudhoe. The company also produced the anti-corrosion...
, DuluxDuluxDulux is an internationally available brand of paint. It is produced by AkzoNobel . The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.-History:...
, Polycell and International are product ranges also made by ICI - RonsealRonsealRonseal is a British wood stain and preservative manufacturer, responsible for the "Does exactly what it says on the tin" phrase, an advertising slogan created by agency HHCL which has since entered popular culture....
, similar product
External links
- Cuprinol
- Cuprinol Facebook Page
- Cuprinol Sprayable Sponsors Shed Week 2010
- National Shed of the Year Competition
- Forest Stewardship Council UK
- Cuprinol Trade
- Jenson & Nicholson
- History of Cuprinol
- Frome site at WikiMapia
- Chicken Coop Image