Cultural selection theory
Encyclopedia
Cultural selection theory is a scientific discipline that explores sociological
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...

 and cultural evolution the same way that Darwinian selection theory is used to explain biological evolution
Evolution
Evolution is any change across successive generations in the heritable characteristics of biological populations. Evolutionary processes give rise to diversity at every level of biological organisation, including species, individual organisms and molecules such as DNA and proteins.Life on Earth...

.

This theory is an extension of memetics. In memetics, meme
Meme
A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

s, much like biology
Biology
Biology is a natural science concerned with the study of life and living organisms, including their structure, function, growth, origin, evolution, distribution, and taxonomy. Biology is a vast subject containing many subdivisions, topics, and disciplines...

's gene
Gene
A gene is a molecular unit of heredity of a living organism. It is a name given to some stretches of DNA and RNA that code for a type of protein or for an RNA chain that has a function in the organism. Living beings depend on genes, as they specify all proteins and functional RNA chains...

s, are informational units passed through generations of culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

. However, unlike memetics, cultural selection theory moves past these isolated "memes" to encompass selection processes, including continuous and quantitative parameters.

A good example of this theory is found by looking to the reason large businesses tend to grow larger. The answer includes the benefits of mass production
Mass production
Mass production is the production of large amounts of standardized products, including and especially on assembly lines...

 and distribution, international advertising, and more funds for product development. These self-amplifying effects, known as the economies of scale
Economies of scale
Economies of scale, in microeconomics, refers to the cost advantages that an enterprise obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as the scale of output is increased. "Economies of scale" is a long run concept and refers to reductions in unit...

, give rise to selection effects which have a quantitative nature, unlike the qualitative effects described by the theory of memetics
Memetics
Memetics is a theory of mental content based on an analogy with Darwinian evolution, originating from Richard Dawkins' 1976 book The Selfish Gene. It purports to be an approach to evolutionary models of cultural information transfer. A meme, analogous to a gene, is essentially a "unit of...

.

On the whole, cultural selection theory embraces the inherent complexity of cultural change and vouches for a systemic, rather than deconstructionist, approach to analyzing the way a society's norms and values change.

See also

  • Biocultural evolution
    Biocultural evolution
    Biocultural evolution refers to historical evolutionary processes that occur as a result of culture's interaction with biology.-Cultural factors:...

  • Dual inheritance theory
    Dual inheritance theory
    Dual inheritance theory , also known as gene-culture coevolution, was developed in the late 1970s and early 1980s to explain how human behavior is a product of two different and interacting evolutionary processes: genetic evolution and cultural evolution...

  • Evolutionary economics
    Evolutionary economics
    Evolutionary economics is part of mainstream economics as well as heterodox school of economic thought that is inspired by evolutionary biology...

  • Evolutionary psychology
    Evolutionary psychology
    Evolutionary psychology is an approach in the social and natural sciences that examines psychological traits such as memory, perception, and language from a modern evolutionary perspective. It seeks to identify which human psychological traits are evolved adaptations, that is, the functional...

  • Meme
    Meme
    A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

  • Multiple discovery
    Multiple discovery
    The concept of multiple discovery is the hypothesis that most scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors...

  • Sociocultural evolution
    Sociocultural evolution
    Sociocultural evolution is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have changed over time...

  • Universal Darwinism
    Universal darwinism
    Universal Darwinism refers to a variety of approaches that extend the theory of Darwinism beyond its original domain of biological evolution on Earth...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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