Cold Storage (supermarket)
Encyclopedia
Cold Storage is the second-largest supermarket chain in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 behind NTUC FairPrice
NTUC FairPrice
NTUC FairPrice Co-Operative is a supermarket chain based in Singapore and the largest in the country. The company is a co-operative of the National Trades Union Congress or NTUC. The group has 100 supermarkets across the island, with over 50 outlets of Cheers convenience stores island-wide...

, owned by Dairy Farm International Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...

.

It operates 3 supermarket brands in Singapore and Malaysia; Cold Storage (in Singapore, Malaysia and Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

), Market Place
Market Place by Jasons
Market Place by Jasons or Jasons Market Place is a high end chain supermarket in Singapore, Taiwan and Hong Kong, owned by Dairy Farm Group. It is the sister company of Wellcome.-History:...

 (in Singapore) and Shop N Save (in Singapore).

History

Established in 1903, Cold Storage started as a small depot storing and selling mainly frozen meat from Australia.

In its early days, the Company's primary concern was to have a quick and profitable turnover of its imported meats and range of products. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalising on bulk buying and economies of scale
Economies of scale
Economies of scale, in microeconomics, refers to the cost advantages that an enterprise obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as the scale of output is increased. "Economies of scale" is a long run concept and refers to reductions in unit...

.

As the island's oldest established supermarket operator with over 100 years of experience in Singapore, Cold Storage is considered the market leader in Singapore. It was the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE
Case
-Academia and education:* Campaign for Science and Engineering , a non-profit organization which promotes science and engineering research in the UK* Case analysis, division of a problem into separate cases...

 in 1998 to distinguish companies that receive a high degree of consumer confidence. It was also the first supermarket in Singapore to receive MUIS
MUIS
MUIS is an abbreviation for:*Majlis Ugama Islam Singapura*Mongol Ulsyn Ikh Surguuli, The National University of Mongolia...

 certification for its supermarket operations at Causeway Point
Causeway Point
Causeway Point , is the seventh largest suburban shopping malls in Singapore, located in the town centre of Woodlands, a town in the north of Singapore...

, thus providing Muslim
Muslim
A Muslim, also spelled Moslem, is an adherent of Islam, a monotheistic, Abrahamic religion based on the Quran, which Muslims consider the verbatim word of God as revealed to prophet Muhammad. "Muslim" is the Arabic term for "submitter" .Muslims believe that God is one and incomparable...

s with the assurance of Halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

 purchases.

In recognising the importance of freshness guaranteed, Cold Storage started the Fresh Food Distribution Centre in Singapore in 1999, a composite multi-temperature warehousing for fresh and frozen food
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...

 distribution.

Cold Storage

SGS has awarded HACCP certification to Cold Storage, quality and integrity in food safety. Now, It operates 36 stores in Singapore, located across the country in city center, affluent suburbs and HDB estates, and 19 stores in Malaysia.

In Malaysia, Cold Storage is known for stocking rare, delicatessen
Delicatessen
Delicatessen is a term meaning "delicacies" or "fine foods". The word entered English via German,with the old German spelling , plural of Delikatesse "delicacy", ultimately from Latin delicatus....

-type goods that are not normally available in regular supermarkets.

Market Place

Market Place is a high end supermarket brand and full serviced retailer.

It started business in 1975, formerly known as "Jasons Market Place". Now, It operates 6 stores in singapore; Jasons The Gourmet Grocer, La Tanglin Boulangerie, Tanglin Market Place, Paragon Market Place, Jasons Market Place and Market Place @ one-north.

And now, Market Place has other operates stores in Hong Kong and Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

 by its Hong Kong sister company, Wellcome
Wellcome
Wellcome is a supermarket chain owned by Jardine Matheson Holdings via its Dairy Farm subsidiary. The Wellcome supermarket chain is one of the two largest supermarket chains in Hong Kong, the other being PARKnSHOP. Wellcome also operates supermarkets in Taiwan under the Wellcome name...

. It introduce the name of Market Place by Jasons (in Hong Kong) and Jasons Market Place (in Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

).

Shop N Save

Dairy Farm
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...

 Singapore acquired Shop N Save in 2003, 35 stores from QAF and Belgian retailer, Delhaize.

Now, It is a leading discount supermarket chain in Singapore, operates 50 stores located across the island HDB estates and suburban malls. It sells a range of cheap products and fresh food.

Shopping online

Cold Storage is the first supermarket of Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 to offer its merchandise in cyberspace
Cyberspace
Cyberspace is the electronic medium of computer networks, in which online communication takes place.The term "cyberspace" was first used by the cyberpunk science fiction author William Gibson, though the concept was described somewhat earlier, for example in the Vernor Vinge short story "True...

 in 1997. The number of regular customers has since then grown from 6,000 in 1998 to currently over 15,000.

Private Label brands

First introduced with less than 50 items in categories such as rice, UHT milk, toilet paper and cooking sauces. Now, It has over 1,600 SKUs of housebrand products under two house brands, First Choice and No Frills at Cold Storage, Market Place
Market Place by Jasons
Market Place by Jasons or Jasons Market Place is a high end chain supermarket in Singapore, Taiwan and Hong Kong, owned by Dairy Farm Group. It is the sister company of Wellcome.-History:...

 and Shop N Save supermarkets. It offer a wide variety of goods in close to 40 categories from fresh squeezed juice to wines to drinks, frozen, dairy, snacks, wines, rice & noodles, breads and cereals, household, papergoods, kitchenware.

External links

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