Click-to-donate site
Encyclopedia
A click-to-donate site is a website
where users can click a button to generate a donation
for a charity
or cause. The money for the donation comes from advertiser
s whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.
In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.
Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation.
where users play various educational, multiple-choice games to raise money to fight world hunger
. The games include English
vocabulary (the game the site began with), multiplication tables, pre-algebra, chemistry (basic and intermediate), English grammar, basic foreign language vocabulary for English speakers (French, German, Italian, and Spanish), geography (world capitals and country identification), and art. As of May 2009, FreeRice has donated more than 60 billion grains of rice (roughly 1,700 metric tons or 3.75 million pounds).
in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once per day, asserting that each unique click results in a donation "equivalent" to 1.1 cups of food. The Hunger Site is not a charity; it is a for-profit corporation which donates the revenue from its advertising banner to selected charities. Currently, these are Feeding America (formerly America's Second Harvest) and Mercy Corps
.
based Vikas Sutaria. It provides a cup of staple food for every unique click (per day) of the donate button. The website's objective is "To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. It works in accordance with UN World Food Program.
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
where users can click a button to generate a donation
Donation
A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause. A donation may take various forms, including cash, services, new or used goods including clothing, toys, food, and vehicles...
for a charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...
or cause. The money for the donation comes from advertiser
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
s whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.
In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.
Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation.
FreeRice
FreeRice is a websiteWebsite
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
where users play various educational, multiple-choice games to raise money to fight world hunger
Malnutrition
Malnutrition is the condition that results from taking an unbalanced diet in which certain nutrients are lacking, in excess , or in the wrong proportions....
. The games include English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
vocabulary (the game the site began with), multiplication tables, pre-algebra, chemistry (basic and intermediate), English grammar, basic foreign language vocabulary for English speakers (French, German, Italian, and Spanish), geography (world capitals and country identification), and art. As of May 2009, FreeRice has donated more than 60 billion grains of rice (roughly 1,700 metric tons or 3.75 million pounds).
The Hunger Site
The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisersAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once per day, asserting that each unique click results in a donation "equivalent" to 1.1 cups of food. The Hunger Site is not a charity; it is a for-profit corporation which donates the revenue from its advertising banner to selected charities. Currently, these are Feeding America (formerly America's Second Harvest) and Mercy Corps
Mercy Corps
Mercy Corps is a global aid agency engaged in transitional environments that have experienced some sort of shock: natural disaster, economic collapse, or conflict. People working for it move as quickly as possible from bringing in food and supplies to enabling people to rebuild their economy with...
.
Bhookh.com
Bhookh.com is a click-to-donate site which is operated by MumbaiMumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
based Vikas Sutaria. It provides a cup of staple food for every unique click (per day) of the donate button. The website's objective is "To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. It works in accordance with UN World Food Program.