A Chokito is a chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 covered chocolate bar containing caramel

Caramel

Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....

 fudge

Fudge

Fudge is a type of Western confectionery which is usually very sweet, and extremely rich. It is made by mixing sugar, butter, and milk and heating it to the soft-ball stage at , and then beating the mixture while it cools so that it acquires a smooth, creamy consistency...

 with crisped rice

Rice

Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...

, manufactured by Nestlé Australia

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

, Nestlé Switzerland

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 and Nestlé Brazil

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

. The current slogan for Chokito in Australia is "big feed, big taste", while in the 1970s the tag line was "Chokito gets you going".

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation. This included moving away from compound chocolate that was in the original formula and adding guarana. Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

& Break.com.