China Cola
Encyclopedia
Future Cola is a cola-flavoured
carbonated beverage
manufactured by Hangzhou Wahaha Group
of China
, where it holds a 7% market share, making it the third-largest manufacturer of soft drinks in China behind Coca-Cola
and Pepsi
Cola. It is distributed by Reed's, Inc., in the United States
as China Cola.
In China it is sold under the English name Future Cola , the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".
and Pepsi-Cola
respectively.
In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people’s own cola" and incites consumers to select it over Coke or Pepsi. Future Cola’s focus on rural areas gave the product high penetration at lower costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.
In 2003 Future Cola became the first mainland Chinese cola to enter America, selling through small convenience outlets in New York
and Los Angeles
as 'China Cola'. Since then, China Cola has been sold and manufactured in the United States
by Reed's, Inc but it boasts a low market share.
, raw cane sugar, szechuan peony
root, cassia bark, Malaysian vanilla
, oils of lemon, lime and orange, nutmeg
, cloves, licorice, cardamom
, caramel color, citric
and phosphoric acid
s.
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
carbonated beverage
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
manufactured by Hangzhou Wahaha Group
Hangzhou Wahaha Group
The Hangzhou Wahaha Group Co., Ltd. is a private group of companies, and the largest beverage producer in China. The company is headquartered in Hangzhou, Zhejiang province. "Wa ha ha" signifies "laughing child"....
of China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, where it holds a 7% market share, making it the third-largest manufacturer of soft drinks in China behind Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
Cola. It is distributed by Reed's, Inc., in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
as China Cola.
In China it is sold under the English name Future Cola , the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".
China
Wahaha started making its own cola in 1998. Feichang Kele (translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of Coca-ColaCoca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and Pepsi-Cola
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
respectively.
In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people’s own cola" and incites consumers to select it over Coke or Pepsi. Future Cola’s focus on rural areas gave the product high penetration at lower costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.
International markets
Wahaha works with a trading and distribution company in Taiwan and completed a factory for its cola products in Indonesia. Cola has joined other Wahaha products to be exported to France, Germany, Hong Kong, Italy, Japan, Malaysia, the Netherlands, Spain, Taiwan, Thailand, and the United States.In 2003 Future Cola became the first mainland Chinese cola to enter America, selling through small convenience outlets in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
as 'China Cola'. Since then, China Cola has been sold and manufactured in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
by Reed's, Inc but it boasts a low market share.
Ingredients
Purified carbonated waterCarbonated water
Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....
, raw cane sugar, szechuan peony
Peony
Peony or paeony is a name for plants in the genus Paeonia, the only genus in the flowering plant family Paeoniaceae. They are native to Asia, southern Europe and western North America...
root, cassia bark, Malaysian vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, oils of lemon, lime and orange, nutmeg
Nutmeg
The nutmeg tree is any of several species of trees in genus Myristica. The most important commercial species is Myristica fragrans, an evergreen tree indigenous to the Banda Islands in the Moluccas of Indonesia...
, cloves, licorice, cardamom
Cardamom
Cardamom refers to several plants of the genera Elettaria and Amomum in the ginger family Zingiberaceae. Both genera are native to India and Bhutan; they are recognised by their small seed pod, triangular in cross-section and spindle-shaped, with a thin papery outer shell and small black seeds...
, caramel color, citric
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
and phosphoric acid
Phosphoric acid
Phosphoric acid, also known as orthophosphoric acid or phosphoric acid, is a mineral acid having the chemical formula H3PO4. Orthophosphoric acid molecules can combine with themselves to form a variety of compounds which are also referred to as phosphoric acids, but in a more general way...
s.