Carlos Brito (businessman)
Encyclopedia
Carlos Brito is the inaugural CEO of the current no. 1 brewer, Anheuser-Busch InBev
.
, he holds a degree in Mechanical Engineering from the Federal University of Rio de Janeiro, and an MBA from Stanford University
business school.
Brito has worked for Shell Oil and Daimler Benz before joining, in 1989, Brazilian beer and soft drinks company Brahma
, which, in 1999, merged with Companhia Antarctica Paulista
to form AmBev
.
He held various positions in Finance, Operations, and Sales, before being appointed Chief Executive Officer in January 2004. After InBev
was formed in August 2004, Brito was nominated Zone President North America and he moved into the company's top spot of Chief Executive Officer in December 2005, where he implemented a strategy based on cost-cutting.
In 2008, after successful takeover of Anheuser-Busch
, Brito took the CEO position of the enlarged group.Anheuser-Busch InBev - 2008 Press Releases
In a one-on-one interview with the St. Louis Post Dispatch, Brito promised to keep many aspects of Anheuser-Busch the same but also said that he could improve the marketing of the brands sold by Anheuser-Busch. Steve Parker of the Post-Dispatch reported that, after the paper put the interview with Brito on Page 1 of the publication, three callers sent negative feedback, stating that the paper should not have given prominence to the interview; Parker added that similar negative comments were being posted in response to a blog entry about Brito. The comments reflected a negative attitude towards the Brito takeover of Anheuser-Busch. Parker defended the paper's decision to publish the interview.
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
.
Biography
Born in Rio de JaneiroRio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, he holds a degree in Mechanical Engineering from the Federal University of Rio de Janeiro, and an MBA from Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
business school.
Brito has worked for Shell Oil and Daimler Benz before joining, in 1989, Brazilian beer and soft drinks company Brahma
Brahma (beer)
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...
, which, in 1999, merged with Companhia Antarctica Paulista
Companhia Antarctica Paulista
Companhia Antarctica Paulista was originally a Brazilian beer brewing company producing the Antarctica beer, that later started to produce sodas such as the Guaraná Antarctica. For several years its main rival on the beer market was Brahma. In 1999 both companies merged to form Ambev.- External...
to form AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
.
He held various positions in Finance, Operations, and Sales, before being appointed Chief Executive Officer in January 2004. After InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
was formed in August 2004, Brito was nominated Zone President North America and he moved into the company's top spot of Chief Executive Officer in December 2005, where he implemented a strategy based on cost-cutting.
In 2008, after successful takeover of Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
, Brito took the CEO position of the enlarged group.Anheuser-Busch InBev - 2008 Press Releases
In a one-on-one interview with the St. Louis Post Dispatch, Brito promised to keep many aspects of Anheuser-Busch the same but also said that he could improve the marketing of the brands sold by Anheuser-Busch. Steve Parker of the Post-Dispatch reported that, after the paper put the interview with Brito on Page 1 of the publication, three callers sent negative feedback, stating that the paper should not have given prominence to the interview; Parker added that similar negative comments were being posted in response to a blog entry about Brito. The comments reflected a negative attitude towards the Brito takeover of Anheuser-Busch. Parker defended the paper's decision to publish the interview.
External links
- http://www.latinbusinesschronicle.com/app/article.aspx?id=4455 Latin Business Chronicle: Top 25 Multilatinos