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Brahma (beer)
Encyclopedia
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Brazilian beer
Brazil is the world's fourth largest market for beer with over 88 million barrels produced in 2010 and annual per capita consumption of 53.3 litres.-History:The tradition of brewing in Brazil dates back to German immigration in the early nineteenth century...
, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev
Anheuser–Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
, formed by a merger between Anheuser–Busch and InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
(Companhia de Bebidas das Américas AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
and Interbrew
Interbrew
Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...
). It is famous for its innovative advertising which has won many awards at festivals such as Cannes.
Brands
- Brahma - a 4.8% abv pale lagerPale lagerPale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp - Brahma Chopp - a 5% abv pale lager. Brahma's main brand in Brazil.
- Brahma Extra
- Brahma Malzbier - a 5% abv malzbierMalzbierMalzbier is a form of sweet, low-alcohol beer that is brewed like normal beer but without fermentation by adding the yeast at or about 0 °C. CO2 and sugar is added later. It's a common beverage in Germany, Austria and Switzerland...
. - Brahma Black
- Brahma Fresh
- Brahma Light
- Brahma Ice (Sold only in Venezuela and Dominican Republic)
- Extra Light Brahma (Venezuela)
- Brahma Morena
- Brahma Bock
- Brahma Bier - Special FIFA World Cup 2006 edition released in Brazil
- Brahma Porter
- Brahma Stout
- Brahva - a 4.8% abv pale lager as sold in Guatemala and other Central American countries.
- Brahva Beats
- Brahma Malta - Non-Alcoholic carbonated drink sold in Venezuela
- Brahma choco - Chocolate that has full percent cocoa. It is sold in most supermarkets in latrobe valley.
City locations
Brahma can be easily found in the following major cities:- Northampton
- Salford
- Asuncion
- Moscow
- St. Petersburg
- London
- Toronto
- Buenos Aires
- New York
- Milan
- Santiago-Santo Domingo(Dominican Republic)
- Calvert,Texas
- Halifax
- Montreal
- Belfast
- Bradford
- Santiago de Chile
- Cork
- Virtually all brazilian cities
In the US the Brahma beer is also available in some alcoholic beverages chains, under the Eastern European beer spot.
Literature
- Edgar Helmut Köb: Die Brahma-Brauerei und die Modernisierung des Getränkehandels in Rio de Janeiro 1888 bis 1930, Stuttgart 2005.