Cabana Cachaça
Encyclopedia
Cabana Cachaça was launched in 2006 by Matti Anttila, an entrepreneur
with a passion for Brazil]]. Cachaça
is the national spirit
of Brasil and the oldest spirit in the Americas. It was first produced in the early 15th century, and while all Cachaça comes from Brasil, Cabana Cachaça is the only premium single-estate cachaça on the market. Although the third most distilled spirit in the world, cachaça, was relatively unknown in outside of Brasil until recently. Currently labeled “Brasilian Rum” by the Alcohol and Tobacco Tax and Trade Bureau
in the United States
, cachaça differs from traditional Caribbean rum
s in that it must be distilled from freshly pressed sugarcane
as opposed to molasses
. There are negotiations under way to allow for recognition of Cachaça as its own category in the U.S., though this would require Brasil to recognize Tennessee whiskey
and Bourbon
as separate categories in Brasil.
Produced entirely at its distillery outside São Paulo
, Cabana utilizes an innovative production method that eliminates the impurities responsible for cachaça’s sometimes harsh taste, without compromising any of the spirit’s unique characteristics.
Unlike most other rums, which are created from molasses, Cachaça is fermented and distilled using freshly pressed sugarcane. Cabana Cachaça undergoes a unique double distillation
process to ensure the spirit has a rich, round and smooth flavor profile.
While most cachaças are only distilled once, Cabana Cachaça goes through copper pot stills twice to remove the undesirable components commonly found in standard cachaça such as copper
residue, harmful natural acids and the more potent, undesirable alcoholic compounds, while isolating and retaining the most important aspects of each distillation, including the perfectly balanced bouquet.
Cabana is made with the highest quality ingredients, including specially selected local sugarcane that has been hand-cut and freshly pressed. Cabana Cachaça is hand crafted in small batches, double-distilled in copper pot stills and mellowed for nine months in Brazilian Jequitibá Rosa wood barrels.
projects aimed at children in Brazil’s impoverished favela
s.
As part of the effort to support Developing Minds Foundation’s projects, Cabana Cachaça has committed to donating $1 per bottle sold in 2010 to the Foundation. The funds will be earmarked for the Foundation’s education projects in the favelas of Rio de Janeiro
. Cabana Cachaça will also be working with its partners in the hospitality industry
, from wholesalers and accounts to marketing partners, to create impactful programs that educate consumers and trade on the issue of poverty
in Brazil, multiplying the ultimate benefit to the Foundation.
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
with a passion for Brazil]]. Cachaça
Cachaça
Cachaça is a liquor made from fermented sugarcane.It is the most popular distilled alcoholic beverage in Brazil. It is also known as aguardente, pinga, caninha and many other names...
is the national spirit
Distilled beverage
A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...
of Brasil and the oldest spirit in the Americas. It was first produced in the early 15th century, and while all Cachaça comes from Brasil, Cabana Cachaça is the only premium single-estate cachaça on the market. Although the third most distilled spirit in the world, cachaça, was relatively unknown in outside of Brasil until recently. Currently labeled “Brasilian Rum” by the Alcohol and Tobacco Tax and Trade Bureau
Alcohol and Tobacco Tax and Trade Bureau
The Alcohol and Tobacco Tax and Trade Bureau, statutorily named the Tax and Trade Bureau and frequently shortened to TTB, is a bureau of the United States Department of the Treasury....
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, cachaça differs from traditional Caribbean rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...
s in that it must be distilled from freshly pressed sugarcane
Sugarcane
Sugarcane refers to any of six to 37 species of tall perennial grasses of the genus Saccharum . Native to the warm temperate to tropical regions of South Asia, they have stout, jointed, fibrous stalks that are rich in sugar, and measure two to six metres tall...
as opposed to molasses
Molasses
Molasses is a viscous by-product of the processing of sugar cane, grapes or sugar beets into sugar. The word molasses comes from the Portuguese word melaço, which ultimately comes from mel, the Latin word for "honey". The quality of molasses depends on the maturity of the sugar cane or sugar beet,...
. There are negotiations under way to allow for recognition of Cachaça as its own category in the U.S., though this would require Brasil to recognize Tennessee whiskey
Tennessee whiskey
Tennessee whiskey is Straight Bourbon Whiskey produced in the state of Tennessee. This definition is legally established under the North American Free Trade Agreement and at least one other international trade agreement that require that Tennessee whiskey be "a straight Bourbon Whiskey authorized...
and Bourbon
Bourbon whiskey
Bourbon is a type of American whiskey – a barrel-aged distilled spirit made primarily from corn. The name of the spirit derives from its historical association with an area known as Old Bourbon, around what is now Bourbon County, Kentucky . It has been produced since the 18th century...
as separate categories in Brasil.
Production
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, Cabana utilizes an innovative production method that eliminates the impurities responsible for cachaça’s sometimes harsh taste, without compromising any of the spirit’s unique characteristics.
Unlike most other rums, which are created from molasses, Cachaça is fermented and distilled using freshly pressed sugarcane. Cabana Cachaça undergoes a unique double distillation
Distillation
Distillation is a method of separating mixtures based on differences in volatilities of components in a boiling liquid mixture. Distillation is a unit operation, or a physical separation process, and not a chemical reaction....
process to ensure the spirit has a rich, round and smooth flavor profile.
While most cachaças are only distilled once, Cabana Cachaça goes through copper pot stills twice to remove the undesirable components commonly found in standard cachaça such as copper
Copper
Copper is a chemical element with the symbol Cu and atomic number 29. It is a ductile metal with very high thermal and electrical conductivity. Pure copper is soft and malleable; an exposed surface has a reddish-orange tarnish...
residue, harmful natural acids and the more potent, undesirable alcoholic compounds, while isolating and retaining the most important aspects of each distillation, including the perfectly balanced bouquet.
Cabana is made with the highest quality ingredients, including specially selected local sugarcane that has been hand-cut and freshly pressed. Cabana Cachaça is hand crafted in small batches, double-distilled in copper pot stills and mellowed for nine months in Brazilian Jequitibá Rosa wood barrels.
Awards
Cabana Cachaça was awarded a Double Gold Medal at the 2009 San Francisco World Spirits Competition as well as two consecutive Gold Medals in the 2008 and 2009 Ministry of Rum Tasting Competitions. Cabana Cachaça also received a 94 point rating by influential spirits critic Anthony Dias Blue in the Tasting Panel Magazine.Developing Minds Foundation
In 2010, Matti Anttila and Philippe Houdard, Founder and President of Developing Minds Foundation, announced a yearlong commitment to a program that raises funds for the Foundation, whose mission includes funding educationEducation
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
projects aimed at children in Brazil’s impoverished favela
Favela
A favela is the generally used term for a shanty town in Brazil. In the late 18th century, the first settlements were called bairros africanos . This was the place where former slaves with no land ownership and no options for work lived. Over the years, many freed black slaves moved in...
s.
As part of the effort to support Developing Minds Foundation’s projects, Cabana Cachaça has committed to donating $1 per bottle sold in 2010 to the Foundation. The funds will be earmarked for the Foundation’s education projects in the favelas of Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
. Cabana Cachaça will also be working with its partners in the hospitality industry
Hospitality industry
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry...
, from wholesalers and accounts to marketing partners, to create impactful programs that educate consumers and trade on the issue of poverty
Poverty
Poverty is the lack of a certain amount of material possessions or money. Absolute poverty or destitution is inability to afford basic human needs, which commonly includes clean and fresh water, nutrition, health care, education, clothing and shelter. About 1.7 billion people are estimated to live...
in Brazil, multiplying the ultimate benefit to the Foundation.
External links
- Official Website for Cabana Cachaça
- Feature of Matti Anttila and Cabana in Forbes Magazine
- CNBC Story on the Cachaca Category
- New York Times article featuring Matti Anttila and Cabana
- Cabana Review from Spirits Review
- Street.com Profile of Matti Anttila
- Profile of Matti Anttila and Cabana in Wine Enthusiast Magazine
- Review of Cabana Cachaça in BusinessWeek
- Cabana in Entrepreneur Magazine