Brut (cologne)
Encyclopedia
Brut is the brand name for a line of men's grooming
and fragrance products first launched in 1964 by Fabergé
. The Brut line would grow to include aftershave
, balm
s, and deodorant
. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2011.
In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product Packaged in cheaper plastic bottles, it was described by the company as a "lighter fragrance." Fabergé was taken over by Unilever
in 1978, and transferred to the Chesebrough-Pond's
division in 1989. There the Brut 33 range took over the name Brut. The Fabergé version became "Brut Classic by Fabergé" and retained its distinctive packaging.
In 2003, the rights to the brand were purchased for some regions by Idelle Laboratories, a division of Helen of Troy Limited
.
Apart from some regions, Unilever sells Brut around the world with big markets in the United Kingdom, France and Far East. Australia produces its own Brut aftershave which is purported to have a slightly different scent. In Brazil, there is a Brut branded lather shaving cream in tube with the classic Brut fragrance.
Called "The Essence of Man" in its advertising, Brut is marketed in the United States
as representing traditional masculine strength of character. Sponsorship of the NHRA and of driver Ron Capps highlights fatherhood, teamwork, and courage as hallmarks of the user. It is sold in drugstore
s.
Athletes have traditionally represented the brand, including, in the United States, American football player Joe Namath
, baseball player Hank Aaron, basketball player Wilt Chamberlain
, and boxer Muhammed Ali. The star of the 1970s United Kingdom
advertising campaign was boxer Henry Cooper
who used the slogan "splash it all over". Motor Cycle World Champion, Barry Sheene, athlete David Hemery, show-jumper Harvey Smith and footballer Kevin Keegan also appeared in the campaigns. In Germany the brand was endorsed in the 1970s by famous football player Franz Beckenbauer
. The footballer Paul Gascoigne
also starred in an advertising campaign although he was later dropped amid domestic violence
allegations made by his ex-wife. In 1973, Allan Moffat
drove a Brut 33 sponsored Ford Mustang in the Australian Touring Car Championship followed by a Brut 33 sponsored XB Ford Falcon GT
in 1974. Along with other Athletes and Actors is Tj Austin Aussie American Actor, Stuntman, and Former Pro Athlete.
Elvis Presley
is known to have used this cologne. When he acted out the role of James Bond
, Roger Moore
once used the aerosol version of the deodorant for self defence in Live and Let Die
by touching the ignited end of a cigar he was smoking to the aerosol spray and thus improvising a crude flamethrower
, since the propellant chemicals are flammable.
In 2006, after acquiring partial ownership of the Brut copyright and patents, Idelle Laboratories launched Brut Revolution, an "ozonic" variant on the core fragrance. "As Different As You Are" is the theme of the fragrance, which is housed in a blue and silver bottle, breaking with the traditional green of the original.
Apart from Brut original, the range has grown in recent years with new fragrances like, Oceans, Identity, Revolution, Instinct, Musk and Passion.
The whole range is available in Roll on, spray, after shave, splash on and shower gel.
Every year a special Brut Christmas gift set is available in retail outlets in the United Kingdom.
Personal grooming
Personal grooming is the art of cleaning, grooming, and maintaining parts of the body. It is a species-typical behavior that is controlled by neural circuits in the brain.- In humans :...
and fragrance products first launched in 1964 by Fabergé
Fabergé (cosmetics)
-History:The American oil billionaire Armand Hammer collected many Fabergé pieces during his business ventures in communist Russia in the 1920s. In 1937, Armand Hammer’s friend Samuel Rubin, owner of the Spanish Trading Corporation which imported soap and olive oil, closed down his company because...
. The Brut line would grow to include aftershave
Aftershave
Aftershave describes a lotion, gel, balm, powder, or liquid used mainly by men after they have finished shaving. It may contain an antiseptic agent such as denatured alcohol or stearate citrate to prevent infection of cuts...
, balm
Balm
Balm can refer to:*Liniment, a topical medical preparation*Melissa , a plant genus, particularly the species commonly known as Lemon balm*Balm of Gilead, a medicinal resin from the North American species Populus candicans...
s, and deodorant
Deodorant
Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by...
. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2011.
In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product Packaged in cheaper plastic bottles, it was described by the company as a "lighter fragrance." Fabergé was taken over by Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
in 1978, and transferred to the Chesebrough-Pond's
Pond's Creams
Pond's Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever.-History:...
division in 1989. There the Brut 33 range took over the name Brut. The Fabergé version became "Brut Classic by Fabergé" and retained its distinctive packaging.
In 2003, the rights to the brand were purchased for some regions by Idelle Laboratories, a division of Helen of Troy Limited
Helen of Troy Limited
Helen of Troy Limited is a manufacturer of personal care electrical products under brands licensed from Vidal Sassoon, Revlon, Dr. Scholl's, Sunbeam, Health o meter, Sea Breeze, and Vitapoint. It is also the parent corporation of OXO International. The company is headquartered in Hamilton,...
.
Apart from some regions, Unilever sells Brut around the world with big markets in the United Kingdom, France and Far East. Australia produces its own Brut aftershave which is purported to have a slightly different scent. In Brazil, there is a Brut branded lather shaving cream in tube with the classic Brut fragrance.
Called "The Essence of Man" in its advertising, Brut is marketed in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
as representing traditional masculine strength of character. Sponsorship of the NHRA and of driver Ron Capps highlights fatherhood, teamwork, and courage as hallmarks of the user. It is sold in drugstore
Pharmacy
Pharmacy is the health profession that links the health sciences with the chemical sciences and it is charged with ensuring the safe and effective use of pharmaceutical drugs...
s.
Athletes have traditionally represented the brand, including, in the United States, American football player Joe Namath
Joe Namath
Joseph William "Joe" Namath , nicknamed "Broadway Joe" or "Joe Willie", is a former American football quarterback. He played college football for the University of Alabama under coach Paul "Bear" Bryant and his assistant, Howard Schnellenberger, from 1962–1964, and professional football in the...
, baseball player Hank Aaron, basketball player Wilt Chamberlain
Wilt Chamberlain
Wilton Norman "Wilt" Chamberlain was an American professional NBA basketball player for the Philadelphia/San Francisco Warriors, the Philadelphia 76ers and the Los Angeles Lakers; he also played for the Harlem Globetrotters prior to playing in the NBA...
, and boxer Muhammed Ali. The star of the 1970s United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
advertising campaign was boxer Henry Cooper
Henry Cooper (boxer)
Sir Henry Cooper OBE KSG was an English heavyweight boxer known for the effectiveness of his left hook, "Enry's 'Ammer", and his knockdown of the young Muhammad Ali...
who used the slogan "splash it all over". Motor Cycle World Champion, Barry Sheene, athlete David Hemery, show-jumper Harvey Smith and footballer Kevin Keegan also appeared in the campaigns. In Germany the brand was endorsed in the 1970s by famous football player Franz Beckenbauer
Franz Beckenbauer
Franz Anton Beckenbauer is a German football coach, manager, and former player, nicknamed Der Kaiser because of his elegant style, his leadership, his first name "Franz" , and his dominance on the football pitch...
. The footballer Paul Gascoigne
Paul Gascoigne
Paul John Gascoigne , commonly referred to as Gazza, is a retired English professional footballer.Playing in the position of midfield, Gascoigne's career included spells at Newcastle United, Tottenham Hotspur, Lazio, Rangers, Middlesbrough, Everton and Gansu Tianma, where he scored at least a goal...
also starred in an advertising campaign although he was later dropped amid domestic violence
Domestic violence
Domestic violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence , is broadly defined as a pattern of abusive behaviors by one or both partners in an intimate relationship such as marriage, dating, family, or cohabitation...
allegations made by his ex-wife. In 1973, Allan Moffat
Allan Moffat
Allan George Moffat, OBE is an Australian racing driver known for his four wins in the Australian Touring Car Championship, six wins in the Sandown 500 and his four wins in the Bathurst 1000...
drove a Brut 33 sponsored Ford Mustang in the Australian Touring Car Championship followed by a Brut 33 sponsored XB Ford Falcon GT
Ford Falcon GT
The Ford Falcon GT is an automobile which was produced by Ford Australia from 1967 to 1976 and 2003 to the present day with intermittent limited edition anniversary models offered in between. Since 2003 the car has been marketed as the FPV GT but FPV continue to release anniversary editions based...
in 1974. Along with other Athletes and Actors is Tj Austin Aussie American Actor, Stuntman, and Former Pro Athlete.
Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....
is known to have used this cologne. When he acted out the role of James Bond
James Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...
, Roger Moore
Roger Moore
Sir Roger George Moore KBE , is an English actor, perhaps best known for portraying British secret agent James Bond in seven films from 1973 to 1985. He also portrayed Simon Templar in the long-running British television series The Saint.-Early life:Moore was born in Stockwell, London...
once used the aerosol version of the deodorant for self defence in Live and Let Die
Live and Let Die (film)
Live and Let Die is the eighth spy film in the James Bond series, and the first to star Roger Moore as the fictional MI6 agent James Bond. The film was produced by Albert R. Broccoli and Harry Saltzman...
by touching the ignited end of a cigar he was smoking to the aerosol spray and thus improvising a crude flamethrower
Flamethrower
A flamethrower is a mechanical device designed to project a long controllable stream of fire.Some flamethrowers project a stream of ignited flammable liquid; some project a long gas flame. Most military flamethrowers use liquids, but commercial flamethrowers tend to use high-pressure propane and...
, since the propellant chemicals are flammable.
In 2006, after acquiring partial ownership of the Brut copyright and patents, Idelle Laboratories launched Brut Revolution, an "ozonic" variant on the core fragrance. "As Different As You Are" is the theme of the fragrance, which is housed in a blue and silver bottle, breaking with the traditional green of the original.
Apart from Brut original, the range has grown in recent years with new fragrances like, Oceans, Identity, Revolution, Instinct, Musk and Passion.
The whole range is available in Roll on, spray, after shave, splash on and shower gel.
Every year a special Brut Christmas gift set is available in retail outlets in the United Kingdom.