Bring Us Together
Encyclopedia
"Bring Us Together" was a political slogan popularized after the election of Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 candidate Richard Nixon
Richard Nixon
Richard Milhous Nixon was the 37th President of the United States, serving from 1969 to 1974. The only president to resign the office, Nixon had previously served as a US representative and senator from California and as the 36th Vice President of the United States from 1953 to 1961 under...

 as United States President
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....

 in 1968
United States presidential election, 1968
The United States presidential election of 1968 was the 46th quadrennial United States presidential election. Coming four years after Democrat Lyndon B. Johnson won in a historic landslide, it saw Johnson forced out of the race and Republican Richard Nixon elected...

. The text was derived from a sign which 13-year-old Vicki Lynne Cole stated that she carried at Nixon's rally in her home town of Deshler, Ohio
Deshler, Ohio
Deshler is a village in Henry County, Ohio, United States. The population was 1,831 at the 2000 census.-Geography:Deshler is located at ....

 during the campaign.

Richard Moore, a friend of Nixon, told the candidate's speechwriters he had seen a child carrying a sign reading "Bring Us Together" at the Deshler rally. The speechwriters, including William Safire
William Safire
William Lewis Safire was an American author, columnist, journalist and presidential speechwriter....

, began inserting the phrase into the candidate's speeches. Nixon mentioned the Deshler rally and the sign in his victory speech on November 6, 1968, adopting the phrase as representing his administration's initial goal—to reunify the bitterly divided country. Cole came forward as the person who carried the sign, and was the subject of intense media attention.

Nixon invited Cole and her family to the inauguration
First inauguration of Richard Nixon
The first inauguration of Richard Nixon as the 37th President of the United States was held on January 20, 1969. The inauguration marked the commencement of the four-year term of Richard Nixon as President and Spiro Agnew as Vice President...

, and she appeared on a float in the inaugural parade. The phrase "Bring Us Together" was used ironically by Democrats
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

 when Nixon proposed policies they disagreed with or refused to support. Cole refused to comment on Nixon's 1974 resignation, but subsequently expressed her sympathy for him. Safire later expressed doubts that Cole's sign ever existed.

Background

The 1968 presidential campaign was one of the most bitterly fought in the nation's history. Set among national divisions over the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

, social policy, and against the backdrop of riot and assassination, none of the campaigns made healing divisions a major theme—an early slogan by Democratic candidate Hubert Humphrey
Hubert Humphrey
Hubert Horatio Humphrey, Jr. , served under President Lyndon B. Johnson as the 38th Vice President of the United States. Humphrey twice served as a United States Senator from Minnesota, and served as Democratic Majority Whip. He was a founder of the Minnesota Democratic-Farmer-Labor Party and...

, "United With Humphrey" had been scrapped. The incumbent President, Democrat Lyndon Baines Johnson (often called L.B.J.) could give Humphrey little support because of his own personal unpopularity.

By 1968, candidates were appealing to the electorate through television, rather than through whistle-stop train tours. Nixon had included them in his past national campaigns—he had broken off one such tour in 1952 to make the Checkers speech
Checkers speech
The Checkers speech or Fund speech was an address made by Richard Nixon, the Republican vice presidential candidate and junior United States Senator from California, on television and radio on September 23, 1952. Senator Nixon had been accused of improprieties relating to a fund established by his...

, and in 1960, had stopped at Deshler. The rural Ohio village, about 45 miles (72.4 km) southwest of Toledo
Toledo, Ohio
Toledo is the fourth most populous city in the U.S. state of Ohio and is the county seat of Lucas County. Toledo is in northwest Ohio, on the western end of Lake Erie, and borders the State of Michigan...

, was popular among whistle-stopping presidential candidates as two main lines of the Baltimore & Ohio Railroad crossed there—other visitors in search of votes had included Al Smith
Al Smith
Alfred Emanuel Smith. , known in private and public life as Al Smith, was an American statesman who was elected the 42nd Governor of New York three times, and was the Democratic U.S. presidential candidate in 1928...

, Harry Truman, and Barry Goldwater
Barry Goldwater
Barry Morris Goldwater was a five-term United States Senator from Arizona and the Republican Party's nominee for President in the 1964 election. An articulate and charismatic figure during the first half of the 1960s, he was known as "Mr...

. Deshler voters would respond in 1968 by giving Nixon an overwhelming majority of their votes.

Rally and sign

Cole was an eighth grader in Deshler; her father was the local Methodist minister while her mother taught third grade. On October 22, 1968, the day of Nixon's stop in Deshler, Cole attended class as usual. During the morning session, one of her teachers announced that any girls interested in being "Nixonettes" (girls asked to cheer and provide atmosphere at the rally) should report to the fire station after school. Cole did so, along with her friend, Rita Bowman, and the girls were provided with paper red, white, and blue dresses (to be worn over other clothing) and signs. Cole's said, "L.B.J. Convinced Us—Vote Republican".

That afternoon, Cole attended the rally, wearing her dress and holding her sign. The Nixon train pulled in, and the police lowered the rope which kept the crowd clear of the tracks. In interviews, Cole related that as the crowd surged forward, she dropped her sign amidst the pushing and shoving. Cole stated, "I wanted a sign to wave. I had lost my own placard and as the crowd moved forward as the train approached I saw this sign lying in the street and I just picked it up and held it high, hoping Mr. Nixon would see it."

Nixon gave a speech from the rear platform of the train. He praised the size of the crowd, stating, "There are four times as many people here than live in the town and more than the number that were here in 1960." The candidate stated that though his opponent, Vice President Humphrey, claimed that Americans had never had it so good, he should tell that to the farmer. Nixon pledged that he would give special attention to agricultural issues and would make the Secretary of Agriculture
United States Secretary of Agriculture
The United States Secretary of Agriculture is the head of the United States Department of Agriculture. The current secretary is Tom Vilsack, who was confirmed by the U.S. Senate on 20 January 2009. The position carries similar responsibilities to those of agriculture ministers in other...

 a farmer's advocate to the White House. He promised to restore order: "The most important civil right is the right to be free from [local] violence." He noted the many youths in the crowd, stating, "Young Americans know their future is at stake. They don't want four more years of the same." He recalled that his father had hailed from Ohio: "his roots are here and mine are too!" As Nixon spoke, Cole observed him, and thought he was a good family man, looking warm and friendly and appearing much as she expected him to. She later stated that she did not even look at the sign until she was teased about it by a classmate, who suggested the sign, "Bring Us Together Again" was about boys, not politics. She kept the dress, but told the media she threw away the sign.

Nixon speeches and inauguration

Nixon speechwriter William Safire
William Safire
William Lewis Safire was an American author, columnist, journalist and presidential speechwriter....

 had been told of the sign by a friend of Nixon, Richard Moore, who left the train at campaign stops to mingle with the crowd and seek items of local color for the speechwriters to use. Safire stated in his book on the early days of the Nixon administration (originally published in 1975) that at Deshler, "Moore boarded the train with that mystic look that a writer gets when he has something delicious to work with, some piece of color that could be more than a gimmick." According to Safire in a 2007 column, Moore stuck his head into the compartment occupied by Nixon's speechwriters and stated, "There’s a little kid out there with a hand-lettered sign that I think says 'Bring Us Together'." Safire wrote in that column that he inserted the phrase into Nixon's remarks for the speech to be given at the next stop.

Nixon used the phrase in concluding a rally at Madison Square Garden
Madison Square Garden
Madison Square Garden, often abbreviated as MSG and known colloquially as The Garden, is a multi-purpose indoor arena in the New York City borough of Manhattan and located at 8th Avenue, between 31st and 33rd Streets, situated on top of Pennsylvania Station.Opened on February 11, 1968, it is the...

 on October 31, 1968. Recalling the visit to Deshler, the Republican candidate stated, "There were many signs like those I see here. But one sign held by a teenager said, 'Bring Us Together Again'. My friends, America needs to be brought together." However, Nixon's use of the phrase received little coverage until after the election. Deshler school officials heard of the speech, and asked students about the sign, but no one came forward.
Safire included the incident in a draft victory statement, which Nixon looked at before addressing the nation as President-elect
President-elect of the United States
President-elect of the United States is the title used for an incoming President of the United States in the period between the general election on Election Day in November and noon eastern standard time on Inauguration Day, January 20, during which he is not in office yet...

. In his victory speech on November 6, Nixon recalled the sign:

I saw many signs in this campaign, some of them were not friendly; some were very friendly. But the one that touched me the most was one that I saw in Deshler, Ohio, at the end of a long day of whistle-stopping. A little town. I suppose five times the population was there in the dusk. It was almost impossible to see, but a teenager held up a sign, "Bring Us Together." And that will be the great objective of this administration at the outset, to bring the American people together.

Reconciliation among the American people was also a theme of Humphrey's concession statement. "I have done my best. I have lost, Mr. Nixon has won. The democratic process has worked its will, so now let's get on with the urgent task of uniting our country."

Deshler school officials again asked students about the sign after Nixon mentioned his visit to Deshler in the victory speech, and this time Cole came forward. She stated that she had not done so before as she had not written the sign. Reporters interviewed the girl in the principal's office. Cole stated she felt Nixon was the one who could bring the country together again. Being interviewed by reporters from Washington, New York, and Chicago, she indicated, was more fun than sitting in history class. The Toledo Blade
The Blade (newspaper)
The Blade is a daily newspaper in Toledo, Ohio, first published on December 19, 1835.- Overview :David Ross Locke gained national fame for the paper during the Civil War era by writing under the pen name Petroleum V. Nasby. Writing under the pen name, Locke wrote satires ranging on topics from...

 investigated the matter, but could not ascertain who made the sign, or what happened to it after Cole discarded it. John Baer, village chief of police, stated, "I think this has to be the most important thing that has ever happened around here." Paul Scharf, editor of the Deshler Flag, stated he did not believe the mystery of the sign's origin or fate would ever be cleared up. Safire stated he was told by Moore that the sign stood out as obviously handmade and not produced by the local Nixon campaign.

As early as November 7, the Northwest Signal, local paper for nearby Napoleon, Ohio
Napoleon, Ohio
As of the census of 2000, there were 9,318 people, 3,813 households, and 2,470 families residing in the city. The population density was 1,668.1 people per square mile . There were 4,066 housing units at an average density of 727.9 per square mile...

, reported that Deshler merchants were considering taking up a collection to send Cole to Washington; the following day the paper editorialized that she, along with whoever actually made the sign, be sent to Washington to see the inauguration. On November 19, 1968, campaign special assistant and longtime Nixon advisor Murray Chotiner
Murray Chotiner
Murray M Chotiner was an American political strategist, attorney, government official, and close associate and friend of President Richard Nixon during much of the 37th President's political career...

 proposed inviting the Cole family to the inauguration and having Vicki Cole ride the theme float. The President-elect subsequently invited Reverend and Mrs. Cole and their family to attend the inauguration; the family was brought to Washington by the Inaugural Committee. Vicki Cole carried a recreation of her sign on the theme float in the inaugural parade.

Carla Garrity, a fourteen-year-old girl from Burbank, California
Burbank, California
Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

, objected to Cole's invitation to the inauguration on the ground that Cole had done nothing to deserve it. In a letter to her congressman, Ed Reinecke, Garrity stated she had worked very hard for Nixon and other Republican candidates, "Therefore, I am very much against that 13 year old girl in Ohio who held up the sign 'Bring us Together' being invited to the inaugural. She didn't even read or write it!" Reinecke forwarded the letter to Nixon aide John Ehrlichman
John Ehrlichman
John Daniel Ehrlichman was counsel and Assistant to the President for Domestic Affairs under President Richard Nixon. He was a key figure in events leading to the Watergate first break-in and the ensuing Watergate scandal, for which he was convicted of conspiracy, obstruction of justice and perjury...

 with the comment, "I suspect that Carla's reaction may be shared by other young people who worked in the Nixon campaign". Nixon assistant Charles E. Stuart
Charles E. Stuart
Charles Edward Stuart was a U.S. Representative and U.S. Senator from the state of Michigan.-Biography:Stuart was born in New York, either near Waterloo, New York, or in Columbia County. He studied law, was admitted to the bar in 1832, and commenced practice in Waterloo...

 replied to Reinecke, stating, "Vicki Lynne has been invited to the inauguration not because she carried the sign, or even because she made the sign, but rather because the sign which she did carry proved to be an inspiration to Mr. Nixon" and expressed his confidence the invitation would be well received by other young Nixon partisans.

Political usage and aftermath

The Inaugural Committee wanted to adopt "Bring Us Together" as the inaugural theme, appalling Safire, who said, "That wasn't the theme of the campaign." Safire and other aides felt the administration should seek to advance its agenda, rather than seeking consensus on policy, and White House Chief of Staff-designate H. R. Haldeman
H. R. Haldeman
Harry Robbins "Bob" Haldeman was an American political aide and businessman, best known for his service as White House Chief of Staff to President Richard Nixon and for his role in events leading to the Watergate burglaries and the Watergate scandal – for which he was found guilty of conspiracy...

 was able to change the theme to "Forward Together." Nevertheless, the phrase "Bring Us Together" was thrown in the face of the Nixon administration by Democrats each time something divisive was proposed, and was used as the title of a tell-all expose by Leon Panetta
Leon Panetta
Leon Edward Panetta is the 23rd and current United States Secretary of Defense, serving in the administration of President Barack Obama since 2011. Prior to taking office, he served as Director of the Central Intelligence Agency...

 after he was fired from the Nixon administration for dissenting from the White House's "Southern strategy
Southern strategy
In American politics, the Southern strategy refers to the Republican Party strategy of winning elections in Southern states by exploiting anti-African American racism and fears of lawlessness among Southern white voters and appealing to fears of growing federal power in social and economic matters...

" on civil rights
Civil rights
Civil and political rights are a class of rights that protect individuals' freedom from unwarranted infringement by governments and private organizations, and ensure one's ability to participate in the civil and political life of the state without discrimination or repression.Civil rights include...

 policy. According to Safire, the use of the phrase against Nixon shows a slogan which evokes emotion can cut both ways.

Nixon's advisors denied he had abandoned a desire to bring the American people together. However, they were divided between those who sought national unity, and those, such as campaign manager and Attorney General John N. Mitchell
John N. Mitchell
John Newton Mitchell was the Attorney General of the United States from 1969 to 1972 under President Richard Nixon...

, who felt Nixon should concentrate on keeping the voters who had cast their ballots for him, and should seek to win over the voters who had favored third-party candidate Alabama Governor George Wallace
George Wallace
George Corley Wallace, Jr. was the 45th Governor of Alabama, serving four terms: 1963–1967, 1971–1979 and 1983–1987. "The most influential loser" in 20th-century U.S. politics, according to biographers Dan T. Carter and Stephan Lesher, he ran for U.S...

, as the key to reelection in 1972. According to Safire, after taking office, Nixon and his advisors decided he need not bring the country together, but need only work to secure his reelection by appealing to voters who were not hostile to Nixon and his policies—they became known as the Silent Majority
Silent majority
The silent majority is an unspecified large majority of people in a country or group who do not express their opinions publicly. The term was popularized by U.S...

. Historian Stanley Kutler
Stanley Kutler
Stanley Ira Kutler is an American historian best known for his lawsuit against the National Archives and Richard Nixon that won the release of the Watergate tapes....

 suggested in his book on the Nixon administration that Nixon's policies widened divisions in America, but that the nation finally came together late in his presidency—to reject Nixon and demand his removal.

In late 1970, Vicki Cole indicated in an interview Nixon was doing the best he could. During the 1972 campaign, Cole served as Ohio chair of a future voters organization for the Nixon campaign. She then left politics, devoting her spare time to training and showing horses. In 1974, Cole declined to comment on the resignation of President Nixon in the wake of the Watergate scandal
Watergate scandal
The Watergate scandal was a political scandal during the 1970s in the United States resulting from the break-in of the Democratic National Committee headquarters at the Watergate office complex in Washington, D.C., and the Nixon administration's attempted cover-up of its involvement...

,
but stated in 1977 that she felt sympathy for him, though she believed his resignation was necessary.

Safire, in his political dictionary published in 2008, recollected that when he asked Moore, some years after the inauguration, whether he had really seen the girl holding the sign, or whether he had imagined it, "his eyes took on a faraway look". In columns written in the final years before his 2009 death, Safire commented that the sign was "almost too good to be true", and said of Moore, "[h]e may have made that up".
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