Boursin buʁsɛ̃ is a brand of Gournay

Gournay-en-Bray

Gournay-en-Bray is a commune in the Seine-Maritime department in the Haute-Normandie region in northern France.-Geography:A town of farming and light industry situated in the Pays de Bray, some east of Rouen, at the junction of the N31, the D930 and the D915 roads...

 cheese

Cheese

Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....

. It is a soft creamy cheese available in a variety of flavours, with a flavor and texture somewhat similar to cream cheese

Cream cheese

Cream cheese is a soft, mild-tasting, white cheese with a high fat content. Traditionally, it is made from unskimmed milk enriched with additional cream....

. Boursin is a trademark.

Boursin cheese was first developed in 1963 by François Boursin in Normandy

Normandy

Normandy is a geographical region corresponding to the former Duchy of Normandy. It is in France.The continental territory covers 30,627 km² and forms the preponderant part of Normandy and roughly 5% of the territory of France. It is divided for administrative purposes into two régions:...

, and at one time was produced exclusively in Croisy-sur-Eure

Croisy-sur-Eure

Croisy-sur-Eure is a commune in the Eure department in northern France.-Population:-Economy:The popular Gournay cheese Boursin is manufactured here.-External links:*[croisy-sur-eure.fr Official site]...

, France, by the Boursin company, a subsidiary of Groupe Bel

Groupe Bel

Bel Group or Groupe Bel is a multinational cheese marketer centered in France.The Bel Group, based in the 8th district of Paris, 16 boulevard Malesherbes, manufactures and distributes processed and semi-processed cheeses, frequently packaged in individual portions...

, which purchased Boursin in November 2007 for 400 million euros. The cheese is also produced in the United States for North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

n distribution by Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

.

Advertising

The brand was advertised on television in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

using the slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin.") As well as featuring a Scottish Boursin enthusiast (Jonathan Moorhead) in a picnic scene.